Oman

In 2023, beauty and personal care in Oman is experiencing a shift propelled by several factors. Despite the country's lower purchasing power compared to its GCC counterparts, the sector is witnessing growth, buoyed by Oman's projected status as the…

Locals are officially banned from buying and consuming alcohol, with players relying on expatriates for sales, while the ban on marketing alcoholic drinks makes it challenging for brand owners to influence consumer choices. Nonetheless, the lifting…

In 2023, Oman's cooking ingredients industry has shifted due to higher prices from global inflation. Consumers are now leaning towards healthier choices, affecting demand for traditional cooking ingredients. Freshness remains a priority, leading to…

Increasingly hectic lifestyles and growth in the number of working mothers is boosting demand for packaged dairy and baby food which is widely available via the country’s well-developed grocery retail channels. The government’s investment in…

The number of households is set to increase moderately in Oman over 2022-2027, with couples with children remaining the dominant household type. In 2022 household spending was affected by inflation, which stood at 2.8% elevating living costs. The…