Pakistan

Despite the difficult economic conditions, including spiralling inflation and local currency devaluation, wound care is expected to registered moderate constant value growth. With society opened up fully, post pandemic lockdowns, there are more minor…

In Pakistan, the messaging around weight management and wellbeing focuses on overall health and wellness. While players also target overweight and obese consumers, many leading competitors focus their messaging on overall health, rather than just…

Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…

In 2021, Asia Pacific ranked first globally in terms of production output of pharmaceuticals and medical equipment, with a turnover of USD857 billion. Over 2021-2030, the region is expected to record the fastest production growth globally,…

While the birth rate in Pakistan is falling, it remains amongst the highest in the world. The high birth rate and increasing health- and hygiene-awareness drive significant growth in paediatric consumer health. However, while parents are becoming…