Pakistan

A high proportion of yoghurt sales in Pakistan have traditionally been accounted for by unpackaged products. but the rapid urbanisation being witnessed across Pakistan is driving the trend towards packaged yoghurt, with sales rising throughout urban…

Despite the difficult economic conditions, including spiralling inflation and local currency devaluation, wound care is expected to registered moderate constant value growth. With society opened up fully, post pandemic lockdowns, there are more minor…

While value sales continued to be relatively low in 2023, wipes in Pakistan registered healthy volume growth, though constant value sales fell, as rising costs hit profitability. There is increased availability of various more affordable imported…

In Pakistan, the messaging around weight management and wellbeing focuses on overall health and wellness. While players also target overweight and obese consumers, many leading competitors focus their messaging on overall health, rather than just…

Value sales for vitamins are sizeable in Pakistan and continue to register healthy value growth. Multivitamins are expected to register the highest current value growth in 2023 and also account for the majority of value sales. Consumers appreciate…