Panama

Home care is registered a strong performance in 2023, given the favourable macroeconomic environment in the country. Laundry care and surface care constitute the two largest categories, both of which saw steady consumer demand over the review period.…

Supply chain challenges and higher global cellulose raw material prices led to higher average retail prices for tissue and hygiene products in 2023. Despite inflation, the reopening of society favoured products that offer convenience as lifestyles…

Soft drinks consumption achieved solid growth in 2023. This was based on strong growth of both carbonates and bottled water, which combined account for the lion’s share of market volume sales. Soft drinks is also benefiting from the recovery of…

Retailing rebounded strongly in 2022 in a continuation of the previous year. The reopening of society and the resumption of pre-pandemic lifestyles were enabled by the rollout of vaccines and the waning of the virus, all of which reduced fears of…

The impact of COVID-19 has come to an end and all alcoholic drink is performing well in 2022. However, despite a rebounding on-trade, the off-trade has surpassed 2019 volume sales in many categories while the on-trade has not, as at-home consumption…

Volume sales of cigarettes continued to decline in 2022. Government anti-tobacco initiatives, a decrease in smoking prevalence and growth in illicit trade challenged legal sales. Despite inflation-induced price sensitivity, premium brands remained…

Consumer health sales grew moderately in 2023 as consumers prioritised their spending on essential goods over preventive health. As a result, vitamins and dietary supplements and weight management and wellbeing were the most affected. However, sports…

The normalisation of society and increased tourism supported sales recovery of beauty and personal care in 2023. However, Panama continued to be negatively impacted by global inflationary pressures. Its high dependence on imports put upward pressure…

Corruption undermines economic freedom in Panama and protests have been widespread, although state finances are strengthening. Economic momentum has slowed, but foreign investment is increasing and the Panama Canal continues to play an important role…

Snacks is set to see healthy growth in retail volume sales in 2023. Despite difficult economic conditions and rising prices, demand for snacks will remain healthy with falling unemployment acting in support. Confectionery is set to benefit from a…