PepsiCo Inc in Snacks

February 2023

PepsiCo is the global leader in snacks. Its strong presence in savoury snacks and wide offer of local flavours have supported growth. The recovery of on-the-go consumption has had a positive impact on retail sales, and the company has innovated with smaller formats targeting impulse purchases. Acquisitions have allowed the company to increase its offer of better-for-you products, while it aims to expand to other categories, such as pretzels, crackers and beef jerky.

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This report comes in PPT.


Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Snacks market and the global economy. Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Snacks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
PepsiCo’s global footprint
The US is the largest and strongest growing market for PepsiCo
PepsiCo positioning as the leader in savoury snacks supported growth during the pandemic
PepsiCo expands its offer of better-for-you products
PepsiCo adapts to the reactivation of on-the-go consumption by launching smaller formats
PepsiCo expands its chips brands into new snacking categories
Top 10 snack companies maintain their leadership
Top players expand to emerging markets to benefit from faster growth rates
Competitor overlap
PepsiCo ranks first in salty snacks across key markets
Key brands
PepsiCo expanded its presence in South Africa with the acquisition of Pioneer Foods
Direct-to-consumer and delivery services support PepsiCo growth in key markets
PepsiCo will see the largest absolute growth in the US
PepsiCo leads sweet biscuits in Latin America with its well-known brand Gamesa
PepsiCo portfolio in China and Colombia is mostly focused on fruit snacks
Legislation in Mexico around sugar could hamper biscuits’ growth
Key findings
Projected company sales: FAQs
Projected company sales: FAQs

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