PepsiCo Inc in Soft Drinks

June 2021

PepsiCo remains among the key soft drinks manufacturers in the world. The expansion of its portfolio and recent acquisitions have contributed to the company’s success. While functional drinks are a pillar of PepsiCo’s strategy to enhance healthier nutrition, it is driving its sustainability efforts amid the pandemic that is reshaping consumption.

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Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report



Executive summary

State of Play

Top companies at a glance
PepsiCo’s global footprint: North America accounts for 45% of value sales
Company overview
Loss in market share offset by brand acquisitions in 2020
Emerging from the pandemic prepared for the “new normal”

Exposure to Future Growth

Cola and low-calorie carbonates to drive PepsiCo’s global value growth
Projected company rankings until 2023
COVID-19 impact on global soft drinks on-trade sales

Competitive Positioning

Relative performance: Pepsi gains share where Coca-Cola Co loses it
Competitor overlap
PepsiCo leads in sports drinks as one of the key categories
The US: returns on investment in dynamic categories begin to emerge
Pepsi is among the top 10 brands in most of its key markets
Slower global recovery poses major risk for PepsiCo


Middle East and Africa leads growth prospects for PepsiCo in carbonates
Non-cola brands perform well in higher-growth emerging markets
Growing share in Latin American carbonates remains a challenge

Energy Drinks

PepsiCo catching up through acquisitions
The US and Russia set to lead growth in energy drinks
Energy drinks to energise throughout the day, even at night

Bottled Water

Potential remains while PepsiCo is focused on SodaStream
PepsiCo expands its functional water portfolio
Opportunities in emerging markets
SodaStream to offer a sustainable solution by reducing the use of bottles

Key Findings

Key Findings


Projected company s ales: FAQs
Projected company s ales: FAQs

Why buy this report:

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