PepsiCo Inc in Soft Drinks

March 2022

PepsiCo remains one of the top soft drinks' brands globally, driven by its strong presence in carbonates and innovations in different categories, mainly in reduced sugar and functional beverages. After the impact of the pandemic, sustainable practices became a priority to the company and are expected to be implemented in different areas of the company’s business operations. New digital initiatives are also expected to emerge, in order to bring PepsiCo even closer to its consumers.

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This report comes in PPT.


Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.


Executive summary

State of Play

The main soft drinks players worldwide
PepsiCo’s global footprint
Company overview
Sustainable practices to be fully implemented in PepsiCo’s operations
New packaging and recycling solutions already being implemented in different countries
PepsiCo abdicates their juice business to focus on healthier beverages
Direct-to-consumer platforms bringing PepsiCo closer to its consumers
Online space also enabling new and creative initiatives to be implemented
SodaStream to expand its presence in both off-trade and on-trade
Traditional and new brands vital for another period of success
PepsiCo’s on-trade performance in carbonates improving in main markets

Exposure to Future Growth

Consumers’ healthier lifestyles driving the future rise of sports drinks
Health side of the business to remain PepsiCo’s priority across different soft drinks
Projected rankings until 2024: Energy drinks companies moving up the rankings

Competitive Positioning

Expansion of brands and categories portfolio to drive the future of the main companies
Competitor overlap: Coca-Cola remains at the top and private label increases popularity
Key categories and markets: Carbonates and sports drinks are the top ones for PepsiCo
Key brands


Carbonates sales by region: North America with the largest sales despite a low historic CAGR
Cola carbonates holds a significant share of PepsiCo’s global sales of carbonates
Developing countries represent valuable opportunity growth in carbonates
SodaStream to increase its relevance within PepsiCo’s portfolio
Increased at-home consumption resulting in new mixers, and nostalgia playing a role in 2022

Sports Drinks

Sports drinks sales by region: North America remains PepsiCo’s main region
Reduced sugar sports drinks still immature in most countries
The US undoubtedly remains PepsiCo’s most promising market
New flavour launch and new variant targeting high-performing athletes emerge in 2021

Bottled Water

Bottled water sales by region: Aquafina leads increase in the Middle East and Africa
Top countries by category: Diverse product range on each country and region
Besides the US, most growth opportunities are likely to come from undeveloped markets
Functional and flavoured bottled water drive the main innovations in the category

Energy Drinks

Energy drinks sales by region: Rockstar and Adrenaline Rush driving PepsiCo’s expansion
Immaturity of reduced sugar energy drinks represents future opportunities for PepsiCo
Rockstar in the US shows strong potential in the future
Functional and flavoured bottled water drive the main innovations in the category

Key Findings

Key findings


Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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