PepsiCo Inc in Soft Drinks

February 2023

While PepsiCo’s soft drinks sales held up well during the pandemic, they were stagnating in 2022, as the divestment of juice brands like Tropicana and Naked offset the company’s organic growth. Although PepsiCo’s sales still show a strong bias towards the US market, not least due to its dominant share of sports drinks in its domestic market, it continues to grow in other regions of the world, especially Latin America, where its carbonates products are particularly popular.

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This report comes in PPT.


Euromonitor International's report on PepsiCo Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Soft Drinks market and the global economy. Company and market share data provide a detailed look at the financial position of PepsiCo Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of PepsiCo Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of PepsiCo Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Soft Drinks research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
PepsiCo remains a strong number two player in global soft drinks
Carbonates and sports drinks account for more than 80% of PepsiCo’s global sales
PepsiCo’s Russian sales likely to take a hit from the war in Ukraine
Despite divestments and acquisitions, market momentum is driving growth
“Attribute Engine” helps drive the launch of nitrogen-infused Pepsi
pep+ helping to drive PepsiCo’s sustainability goals
New packaging and recycling solutions already being implemented in various countries
PepsiCo moves out of juice to focus on healthier beverages
Direct-to-consumer platforms to help bring PepsiCo closer to its consumers
PepsiCo’s on-trade performance in carbonates improving in its main markets
Inflation may necessitate packaging or pricing changes
Sports drinks in the US will continue to be a strong growth driver
Energy drinks player Monster expected to move up the rankings
SodaStream to increase its relevance within PepsiCo’s portfolio
Online space also enabling new and creative initiatives to be implemented
The soft drinks industry is moving the needle on sugar, led by low/zero alternatives
Red Bull seeing strong growth in the post-pandemic period
Despite juice brands divestment, PepsiCo’s main overlap remains with The Coca-Cola Co
Carbonates and sports drinks are PepsiCo’s leading categories
Pepsi remains the company’s main brand
PepsiCo launches malt-based RTDs in alcoholic drinks
Carbonates dominates PepsiCo’s global sales, led by the North American market
Strong share for reduced/zero-sugar products in UK carbonates market
Emerging markets expected to generate most new growth for PepsiCo’s carbonates
Pepsi Zero Sugar relaunched with “new, improved taste”
US continues to dominate sales of PepsiCo’s Gatorade brand
Gatorade Zero starting to make headway in markets outside the US
Growth will come predominantly from the Americas
North America dominates PepsiCo’s bottled water sales
Still bottled water leads sales in PepsiCo’s biggest markets
US and India the major growth markets for PepsiCo’s bottled water
Rockstar acquisition boosts PepsiCo’s presence in energy drinks
US accounts for the bulk of reduced-sugar energy drinks sales
PepsiCo signs distribution agreement with Celsius Holdings
Fast Twitch energy drink could blur the lines with sports drinks
Executive summary
Projected company sales: FAQs
Projected company sales: FAQs

Soft Drinks

This is the aggregation of the following categories; Carbonates, Fruit/vegetable juice, Bottled water, Functional drinks, Concentrates, RTD tea, RTD coffee and Asian speciality drinks.

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