Pernod Ricard remains the second largest player in spirits globally, and enjoyed success in 2017 for some key brands, especially Jameson’s, which continues to lead Irish Whiskey. Acquisitions in Tequila (and mezcal) helped to solidify the group’s ...
Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to...
The world’s second largest spirits company, Pernod Ricard, is also the ninth largest vintner globally. This profile analyses the company’s efforts to develop its wine operations in line with its broader strategic focus on premiumisation, including ...
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.Learn More