Pernod Ricard Groupe

Company Profile

Company Profile

PernodRicardGroupe in Spirits

Oct 2018

Pernod Ricard remains the second largest player in spirits globally, and enjoyed success in 2017 for some key brands, especially Jameson’s, which continues to lead Irish Whiskey. Acquisitions in Tequila (and mezcal) helped to solidify the group’s ...

US$570
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Company Profile

Company Profile

PernodRicardGroupe in Wine

Oct 2016

Pernod Ricard is working to adapt its wine operations to evolving millennial demand, influenced by the rise of digital media and the expansion of the craft movement. This profile analyses the company’s efforts to attract younger consumers to wine, to...

US$570
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Company Profile

Company Profile

Pernod Ricard Groupe in Wine

Dec 2015

The world’s second largest spirits company, Pernod Ricard, is also the ninth largest vintner globally. This profile analyses the company’s efforts to develop its wine operations in line with its broader strategic focus on premiumisation, including ...

US$570
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