Peru

While current value sales of yoghurt is expected to grow in 2023, constant value sales are expected to fall. This weak performance is reflected in the economy, which contracted in the first half of 2023. An unpopular government, bad weather, high…

Wound care is another category seeing growth, thanks to consumers’ return to active, out-of-home lifestyles and the return of children and students to schools and colleges. On the companies’ side, they have increased their efforts to gain more…

In 2023, the wipes landscape in Peru was significantly impacted by price rises. As such, while retail value growth was positive, retail volume sales were challenged in areas including cosmetic wipes and baby wipes. Due to this scenario, there has…

Due to the economic climate in 2022, partnered with the ongoing cost-conscious behaviour triggered by the start of COVID-19, low-cost options have been preferred among many consumers. This has led to the strong performance of beer and RTDs. As such,…

Abbott Laboratorios SA maintains its lead in weight management and wellbeing, thanks to the success of its Ensure brand in supplement nutrition drinks. Indeed, Ensure holds a strong lead in the category overall, with around a third of all brand…

The end of the pandemic era has influenced sales of vitamins. For example, vitamin C skyrocketed in sales in 2020, as consumers sought out natural immunity boosters in the face of the COVID-19 virus. Following this significant spike, sales then…

The vending channel witnessed a better performance in 2023 as sales began to normalise in the post-pandemic era. Whilst pre-pandemic consumption levels have not yet been reached, sales are moving closer to this point. One of the limitations to growth…

The travel market of Peru has continued to grow in 2023, but to a lesser extent than in 2022. However, it is still a long way from reaching pre-pandemic levels, especially with regard to the arrival of foreign tourists. The main factors that have…

Tourist flows experienced significant growth during 2022 and have continued to grow in 2023, although to a lesser degree. However, they remain at levels below those seen immediately prior to the outbreak of COVID-19, especially in terms of the number…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

After relative stagnation during the review period sales of toilet care saw stronger growth in retail volume terms in 2023. With people returning to busier lifestyles there was a renewed demand for products which could help maintain good hygiene in…

The headline story for tobacco in Peru in 2022 was the continued high level of illicit trade, with more than half of volume sales of cigarettes in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One…

In 2023, the tissue and hygiene landscape in Peru registered positive retail value growth, while retail volume results were challenged by ongoing inflation. The increase in the prices of supplies, packaging and transportation has been a key challenge…

In the midst of Peru's complex economic landscape, further exacerbated since December 2022 due to social protests and interruptions following the unconstitutional attempt to close the congress by former president Pedro Castillo, coupled with the…

Chocolate spreads maintained its growth in 2023, in contrast to other categories within sweet spreads, which registered high growth rates during the COVID-19 crisis, but then saw sales fall away as life returned to normal and people started going…

Sweet biscuits is an important category among Peruvians, with such products much appreciated and regularly consumed. Sales registered significant growth in 2022 with a similar performance expected in 2023, which will enable the category to exceed…

Surface care was one of the most dynamic categories within home care in retail volume terms in 2023 with this largely being fuelled by the rapid rise of multi-purpose cleaners. These products are benefiting from their ability to clean a variety of…

Supermarkets in Peru felt the direct impact of the weakening economy in 2023, with current value sales declining for the second consecutive year. Since the Peruvian economy entered recession in 2023, over half of Peruvian families have been left…

Sun care saw the strongest value growth in beauty and personal care in Peru in 2023, with volume also particularly robust. Peru is cited as one of the countries with the highest solar radiation worldwide, according to weather agency El Servicio…

Sugar confectionery sales grew significantly in 2022, both in volume and value terms, achieving the strongest growth within the snacks market, with growth expected to remain high in 2023. Growth in value is set to remain higher than in volume terms…