Peru

Due to the economic climate in 2022, partnered with the ongoing cost-conscious behaviour triggered by the start of COVID-19, low-cost options have been preferred among many consumers. This has led to the strong performance of beer and RTDs. As such,…

Due to the rising premiumisation trend, which continued into 2022, the sector has grown considerably, favouring sales of beverages in spirits. As such, 2022 saw accelerated growth in the sales volume for tequila, bourbon / other US whiskey, gin and…

2022 was a year of accelerated growth for RTDs, with the landscape having seen ongoing growth since the start of the COVID-19 pandemic. This has made RTDs an attractive proposition for both local and foreign companies, which have found opportunities…

Due to the ongoing economic and social crisis, Peruvian consumers have been turning to beer, which offers price points aligned with reduced disposable budgets. Additionally, Heineken's entry in 2019 saw a greater offer of brands available at various…

In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new…