Peru

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

While Latin America’s digital landscape is less well developed than other regions globally, most measures continue to improve, with Coronavirus (COVID-19) also having served to drive the digital landscape development in 2020. With locked-down…

Natural increase will be the key driver of population expansion in Peru in 2021-2040. As the ageing trend accelerates consumer trends will be impacted and state resources will be put under further pressure. Urbanisation will continue at a rapid pace.…

Charge cards are not significant in Peru, nor are they noted in Euromonitor International data.

Ageing, urbanisation and migration continue to be major factors shaping the global population. The number of seniors around the world kept expanding in 2021 and is expected to grow further in the years to 2040. The number of small children is…

In 2022, Peru’s economy grew slower than the Latin American average due to the political turmoil and global challenges affecting trade. Private spending and gross fixed capital formation sustained the economy throughout the year. Consumer and…

Peru’s business environment is facing a high tax burden as well as a lack of skilled labour and political instability. However, the country ranks among the top third of countries in the Index of Economic Freedom due to its trade and investment…

Illicit trade of cigarettes is a very significant issue, with more than half of volume sales in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One reason for the increased appetite for illicit cigarettes…

With society completely opened up in 2022, as fears about the pandemic eased significantly, cigars, cigarillos and fine cut tobacco all registered very high-volume growth, and in particular cigarillos. With people socialising again and having events…

Since the main consumers of e-vapour products are young, they have limited purchasing power and as a result, they are attracted to the more affordable single-use e-vapour products. As a result, there has been a significant increase in single-use…

The headline story for tobacco in Peru in 2022 was the continued high level of illicit trade, with more than half of volume sales of cigarettes in 2022 believed to be from illicit channels. The problem has become even more acute since 2020. One…

In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new…

Due to the ongoing economic and social crisis, Peruvian consumers have been turning to beer, which offers price points aligned with reduced disposable budgets. Additionally, Heineken's entry in 2019 saw a greater offer of brands available at various…

2022 was a year of accelerated growth for RTDs, with the landscape having seen ongoing growth since the start of the COVID-19 pandemic. This has made RTDs an attractive proposition for both local and foreign companies, which have found opportunities…

Due to the rising premiumisation trend, which continued into 2022, the sector has grown considerably, favouring sales of beverages in spirits. As such, 2022 saw accelerated growth in the sales volume for tequila, bourbon / other US whiskey, gin and…

Due to the economic climate in 2022, partnered with the ongoing cost-conscious behaviour triggered by the start of COVID-19, low-cost options have been preferred among many consumers. This has led to the strong performance of beer and RTDs. As such,…

Chocolate confectionery registered modest growth in 2022 as volume sales contracted and value sales recorded slow growth. However, in 2023 volume sales are expected to rise if modestly, while value growth will be significant, enabling the category to…

Gum sales grew significantly in 2022, both in volume and even more in value terms due to the significant price increases that were seen in the category stimulated by high inflation. Moreover, a similar situation is expected in 2023. However, category…

Ice cream sales recorded significant growth in 2022, with this trend set to continue in 2023, both in volume and value terms, helping the category to exceed pre-pandemic sales. This significant growth will mainly be due to the full resumption of…

Sales of savoury snacks experienced significant growth in 2022, with growth set to continue into 2023, although at a slower rate as the category had already reached pre-pandemic value and volume sales. The significant growth will mainly stem from the…