Peru

Prior to the pandemic there was a surge in demand for newer and more innovative air care products such as candle, electric and gel air fresheners. However, the pandemic had a significant impact on demand with demand for many products slumping as…

The number of passengers transported by airlines grew significantly in 2022, and has continued to grow in 2023, although to a much lesser degree. It has not yet reached the level seen before the COVID-19 crisis, although it is estimated that, in…

In 2022, positive growth was seen from all alcoholic drink categories, with the return of socialising following the outbreak of COVID-19 increasing total volume sales. This has given rise to consumption occasions, allowing beer and RTDs to gain new…

Analgesics benefitted from the era of COVID-19, as consumers sought out pain relief such as acetaminophen and ibuprofen, both of which saw extensive coverage in the media as low-cost products that could treat symptoms of the virus quickly and…

Rising consumer interest in receiving a more personalised service and advice is drawing consumers into apparel and footwear specialists in Peru. Consumers value the fast service offered by these retailers, especially in contrast to department stores,…

Despite the economic slowdown, appliances and electronics specialists in Peru reported steady sales growth in 2023 supported by inflationary-led price increases. The rising cost of living and recessionary conditions have weakened purchasing power.…

In 2023, away-from-home tissue and hygiene in Peru recorded double-digit value growth, benefiting from a return to out-of-home activities following COVID-19. After complex years during the pandemic, a return of students on workers to in-person…

Baby and child-specific sun care led growth in baby and child-specific products in Peru in 2023. Peru has experienced high temperatures in recent years, with the coastal areas seeing a semi-arid subtropical climate, thus leading consumers to be more…

Baby food is expected to register both healthy constant value and volume growth. With society being fully opened up, young parents appreciate the convenience of baby food. Milk formula continues to account for the vast majority of value sales, with…

Baked goods remains on its downward trajectory in terms of volume sales in 2023, primarily due to significant price increases and changing weather patterns. Inflation is a major contributor, resulting in bread prices soaring by over 20% in the last…