Consumers Our insights cover everything from income, spending, behaviour and attitudes to demographic changes and household makeup. We help businesses anticipate consumer preferences and stay relevant long term.
Find content by

Millennials and Generation Z in the Age of Coronavirus

6/11/2020
Lan Ha Profile Picture
Lan Ha Bio
Share:

The coronavirus pandemic is hitting at a time when millennials and Generation Z are reaching critical milestones in their lives. For millennials, this is the second economic recession they've experienced after the global financial crisis in 2008. For Generation Z, COVID-19 will be the defining crisis of their generation as they finish their education and enter the workforce.

Euromonitor International expects a rise in youth unemployment; but as the labour market tightens, we may see a rise in entrepreneurship and start-ups along with gig work and job-hopping.

Learn more about these demographics in the report "The Impact of Coronavirus on Millennials and Generation Z".

Interested in more insights? Subscribe to our content

Shop Our Reports

Commerce 2040: A Regional Exploration of the Future Retail Store

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and…

View Report

Commerce 2040: The Future of the Retail Store in a Digital World

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focuses on how the competing forces…

View Report

Commerce 2040: The Reinvention of Retail for a Digital World

Euromonitor International’s Commerce 2040 series outlines a vision for how consumers might shop in two decades. This report focues on how retail is evolving and…

View Report
Passport Our premier global market research database with detailed data and analysis on industries, companies, economies and consumers. Track existing and future opportunities to support critical decision-making across all functions within your organisation Learn More