Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Recent fashion aesthetics like 'Old Money' and 'Quiet Luxury' have spurred a surge in demand for classic accessories such as hats/berets, belts, and silk scarves. In 2023, these categories exhibited substantial growth rates, reflecting the evolving…
The prevailing inflationary pressures in Poland have wielded a substantial influence over apparel and footwear in 2023. Escalating living costs have prompted a gradual shift among Polish consumers towards more affordable brands and private label. As…
Over recent years, second-hand shopping gained global traction, primarily among Gen Z. This trend has now transcended demographics, notably appealing to parents of small children. With Poland's ongoing cost of living crisis and the rapid growth of…
The ongoing fluctuations in global temperatures and unpredictable weather patterns have instigated notable shifts in consumer behaviour. With the occurrence of an unusually cold spring and warm autumn in 2023, Polish consumers have adjusted their…
Economic dynamics, notably high inflation and escalating living costs have fuelled a greater emphasis among consumers in Poland on price-consciousness. This inclination has driven a significant demand for cost-effective yet high-quality hosiery…