Poland

While there was a slowdown in the number of pet adoptions and purchases in 2023, the cat population continued to grow steadily. Cats are a more frequent choice of companion in urban areas thanks to their quiet and independent nature and the fact that…

Dog food in Poland saw evidence of polarisation in 2023, with a growing demand for both premium and economy options at the expense of mid-priced varieties. In the case of premium dog food, growth was driven by the pet humanisation trend, which…

With a return to busier, post-pandemic lifestyles, consumers showed a continued interest in perceived lower maintenance pet options, especially small mammals, reptiles and fish. As a result, retail sales of other pet food increased in both volume and…

Pet care in Poland continued to grow in 2023, both in volume and constant value terms. Besides an increase in the county’s pet population, value sales were boosted by the humanisation trend, which saw consumers treat their pets as family members. In…

With the pet population in Poland continuing to expand in 2023, this translated into a growing demand for a wide array of pet products. While the humanisation trend continued to have an impact on new product development, growing levels of…