Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Poland. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
In 2023, vending recorded strong sales in current value terms. Vending value sales are being driven by the increase in the number of vending machines offering drinks and snacks, as well as the technological replacement of hot drink machines with…
Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…
Supermarkets recorded strong growth in value sales in 2023. The upward trend in the number of supermarkets also continued in 2023 with supermarkets recording the highest growth in grocery retailers during the year. Proximity supermarkets, ie local…
In 2023, small local grocers recorded low growth in retail value sales. Double-digit inflation has changed the shopping habits of Poles. Consumers purchase less, save money, buy cheaper alternatives or limit their consumption. In 2023, sales of beer…
The digital revolution has been rewiring retail for years. The Coronavirus (COVID-19) pandemic accelerated this transition as e-commerce became the default setting for many housebound consumers. The crisis-inspired surge in e-commerce is leading to a…
High inflation led to a deterioration in consumer purchasing power in 2023 with many consumers who had the additional financial burden of mortgages and other loans being particularly badly affected. Instalments increased significantly as a result of…
In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…
Hypermarkets recoded low growth in value sales in 2023 and was by far the weakest performer among modern grocery retailers. The channel struggles with consumers’ disinclination to buy groceries in large shopping centres on the outskirts of cities.…
Despite substantial price increases amidst soaring inflation, overall current value sales growth for home products specialists in 2023 was slightly weaker than in 2022. Trade in the two largest channels of home improvement and gardening stores and…
In 2023, health and beauty specialists recorded strong growth in value sales. This channel has thus far been relatively resistant to the rising cost crisis in the country. This is influenced by its wide range of products and rapid response to the…