Poland

The sweet biscuits, snack bars, and fruit snacks category in Poland witnessed a trend of innovations and novel flavours that helped to maintain sales volume towards the end of the review period. Brands such as Dobry Squad, San, and Baron introduced…

There was a growing trend of sugar confectionery shops becoming more common in Poland towards the end of the review period, with these replacing traditional mobile sweets stalls. One factor that contributed to this trend was the increasing presence…

The snacks market in Poland has been significantly affected by the elevated rate of inflation and low consumer and business confidence, which have negatively impacted sales growth. Declining real incomes, coupled with an already low saving rate, put…

In Poland, meat snacks experienced a notable resurgence towards the end of the review period despite these products already having a long-standing presence in the market. This revival was not only limited to traditional meat snacks, but also…

The ice cream market in Poland experienced significant disruptions due to the rise in operational and production costs seen towards the end of the review period. These costs were often passed on to consumers, or businesses sought ways to cut costs by…

Marketing campaigns grew in importance for the chewing gum industry in Poland towards the end of the review period. Wrigley, the leading player in the chewing gum category in Poland, launched a campaign called "Every Smile is Beautiful" to support…

Inflation and higher production costs forced food companies in Poland to raise prices towards the end of the review period. While small producers often could not afford to do so without losing contracts with retail chains, larger companies like…