Portugal

The air care category performed well in both value and volume terms in 2023. The increased relevance that the home environment gained during the COVID-19 crisis continued at the end of the review period, favouring the development of the air care…

Several hot waves and intense periods of rain in the winter months benefited category growth in 2023, with air conditioner and cooling fans seeing a positive performance. By contrast, air purifiers have maintained a negative performance in volume…

Airlines were severely impacted by the pandemic as it forced companies to adapt their offer, restructure their costs and redefine routes. With the gradual reopening of economies and air corridors, airlines are growing although the number of…

In 2022, alcoholic drinks, overall, posted double-digit total volume growth, as the industry continued to recover from the slump during the Coronavirus (COVID-19) pandemic. The COVID-19 crisis brought a shift to the off-trade channel with the closure…

Analgesics recorded a significant increase in retail volume terms in 2021 and this was followed by even more dynamic growth in 2022. The COVID-19 pandemic and the tough restrictions introduced in 2020 and the beginning of 2021 in order to prevent it…

Being viewed as non-essential products, apparel accessories was challenged due to inflation rates in 2023. Portuguese consumers suffered from declining purchasing power, adapting their purchasing choices to focus on essential items. The recovery from…

The outbreak of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal throughout 2023. Despite apparel and footwear products only witnessing moderate price increases, energy and packaged food saw high rises, impacting…

Sales of apparel and footwear specialists in Portugal continued to grow in 2023, although at a slower pace when compared to 2022. 2022 was a year of strong recovery following the outbreak of COVID-19, when the channel recorded double-digit growth.…

Appliances and electronic specialists in Portugal saw positive retail value growth in 2023, reaching the highest value results since the beginning of the historic period. However, much of this was driven by rising price points due to ongoing…

In 2023, the away-from-home (AFH) tissue and hygiene landscape showcased a strong performance, with positive retail value growth. After facing a significant decline due to COVID-19 travel restrictions, away-from-home (AFH) tissue sales rose in 2023,…

In 2023, baby and child-specific products registered growth in both volume and value terms in, with rising inflation driving the positive value performance. Baby-specific products drove the performance of the landscape, while items designed for older…

Retail volume sales of baby food saw modest growth in 2023, continuing the trend of the previous year. Demand for milk formula in Portugal is strongly dependant on professional guidance. Consumers first make contact with medical professionals at the…

Baked goods in Portugal in 2023 is seeing a shift in consumer purchasing patterns, predominantly influenced by the persisting impact of inflation. Despite a decrease in inflation rates, the purchasing power of consumers remains constrained. Bread, a…

In 2023, bath and shower in Portugal registered positive retail volume growth, with a solid performance from body wash/shower gel, considered a basic staple by many Portuguese consumers. However, retail volume growth was encouraged by consumers…

In 2023, beauty and personal care in Portugal recorded positive volume growth despite inflationary pressures challenging consumers' purchasing power. Retail volume sales were encouraged by the rising penetration levels of less mature categories,…

A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…

Bleach saw continued volume decline in 2023, though an older, generally lower-income, consumer group remained loyal to the category, preventing a stronger decline. Bleach is increasingly seen as old-fashioned and potentially harmful to human health…

Although the cost of living is on an upward trend, with high levels of inflation and rising interest rates, local people continue to favour travel in 2023, taking advantage of savings amassed during the pandemic making travel affordable. While some…

Although inflationary pressures drove retail value sales in 2023, growth has also benefited from the recovery in out-of-home consumption and increased tourism. Additionally, growing consumer concerns surrounding health and wellness are leading many…

Breakfast cereals in Portugal has been significantly impacted by rising costs and cereal shortages, leading to a notable increase in consumer demand for private label lines. These private label products, known for their affordability and diverse…