Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Wine continued to recover from the slump in 2020, caused mainly by the decline in on-trade sales in light of Coronavirus (COVID-19) restrictions. In 2022, a good performance was underpinned by the full reopening of the on-trade channel and the strong…
2022 proved to be a very good year for total volume and current value sales of spirits in Portugal. As a result, the country continued its recovery from the heavy declines in on-trade volume and value sales in 2020. These had only partially offset by…
RTDs continued its strong growth trend in 2022. The category benefited from producers’ investments in enlarging their portfolios in wine-based and spirit-based RTDs. In particular, players launched new products, “lighter” versions of existing…
Cider/perry continued to see double-digit total volume and total current value growth in 2022, as the category continued to develop and grow as the threat of Coronavirus (COVID-19) and related restrictions eased and lifted. Cider benefited from its…
A very hot and long summer, with heatwaves that boosted drinks consumption, the strong recovery of tourist flows and local consumers willing to go out and socialise, after the severe limitations of the Coronavirus (COVID-19) pandemic, provided very…