Portugal

Gum is slowly recovering from the declines in sales seen during the era of the COVID-19 restrictions. Gum consumption dropped substantially from the start of the pandemic, hampered by a decline in on-the-go consumption, with many consumers eventually…

Despite the increase in chocolate confectionery consumption during the pandemic, due to consumers spending more time at home and indulging in treats, the category continues to grow, both in volume and value. We are, however, seeing different trends…