CHICAGO: Global market research company Euromonitor International conceptualizes the future of brick-and-mortar retail in a free virtual event, Commerce 2040: The Future of the Store in a Digital World, on Thursday, Oct. 14 at 9 a.m. CDT.
E-commerce drove 75% of the $3 trillion growth in global retail sales over the past decade, according to Euromonitor. This digital transformation is forcing retailers to redefine the use of traditional stores to enable immersive, personalized and optimized shopping environments.
More than 50% of global consumers shop in stores that create engaging experiences, according to Euromonitor’s Voice of the Consumer: Lifestyles Survey 2021.
“Stores will evolve from a place where products are sold to a stage for branded experiences, and these unique engagements could generate revenue,” says Michelle Evans, senior head of global digital consumer research at Euromonitor International. “Retailers looking to tap into this revenue stream need to create a playground-like atmosphere, assuring the experience matches the price tag.”
The two-hour event features a panel of top executives from The Coca-Cola Company, Publicis Communications and Mitchell Gold + Bob Williams who will discuss the technologies that are fostering innovative store concepts and business models.
Attendees will get a first look at new illustrations that depict brick-and-mortar outlets in 2040 during Evans’ keynote address. Euromonitor experts will also reveal the drivers of retail revolution in North America, Latin America and Asia Pacific.
Register now for Euromonitor’s free live event, Commerce 2040: The Future of the Store in a Digital World, to understand the competing forces, trends and technologies shaping the future of in-store shopping.
About Euromonitor International
Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.
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