Sports and Entertainment Our insights on global professional sports examine in-person and online fan engagement as well as monitor emerging sponsorship opportunities in sports.

Manchester United and NFL Remain the Most Commercially Attractive Club and League Globally in 2021

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DÜSSELDORF, GERMANY – In its latest webinar ‘Measuring Disruption and Recovery in Professional Sports’, Euromonitor International announced the world’s top performing sports clubs and leagues ranked by commercial attractiveness in 2021.

According to Euromonitor International’s indices, the major leagues in the US and football clubs in Europe remain the most commercially attractive and resilient sports organisations globally, guaranteeing a high return on investment for sponsors during the pandemic.

“The leading clubs and leagues boast an extensive global reach on digital media, helping to ensure high brand exposure for sponsors during this time of uncertainty,” comments Egle Tekutyte, senior sports analyst at Euromonitor International.

Euromonitor International ranked the top five sports clubs and leagues in 2021 by commercial attractiveness, including their position today compared to 2020:

Top five Club Index 2021:

  1. Manchester United (Premier League) +-0
  2. Real Madrid (La Liga) +1
  3. FC Barcelona (La Liga) -1
  4. Bayern Munich (Bundesliga) +-0
  5. Liverpool FC (Premier League) +1

Top five League Index 2021

  1. NFL (American Football) +-0
  2. Premier League (Football/Soccer) +2
  3. NBA (Basketball) -1
  4. NHL (Ice Hockey) +1
  5. MLB (Baseball) -2

“In the short term, sport clubs and leagues will face growing pressure to retain and win sponsors. As the pool of sponsors shrinks, more of them will compete for fewer deals,” concludes Tekutyte.

Register now to access the free on-demand webinar.

– ENDS –

For further information, please contact:

Soren Buchheister

Communications Executive - Euromonitor International  

Tel: +49 (0) 211 890944 23

About Euromonitor International

Euromonitor International is the world’s leading provider for global business intelligence, market analysis and consumer insights. From local to global and tactical to strategic, our research solutions support decisions on how, where and when to grow your business. Find the right report, database or custom solution to validate priorities, redirect assumptions and uncover new opportunities. With offices around the world, analysts in over 100 countries, the latest data science techniques and market research on every key trend and driver, we help you make sense of global markets.

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