Procter & Gamble Co, The in Beauty and Personal Care

October 2022

Procter & Gamble is the second largest beauty and personal care company globally. The US and China are its largest markets, where good performances in hair care and men’s grooming propelled overall global growth in 2021. As it builds up its range of premium brands through acquisition, and experiments with phygital reality, its challenge from 2022 onwards will be navigating the potentially negative impacts of inflation on its wide portfolio of mass and premium daily essentials.

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This report comes in PPT.


Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy. Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Procter & Gamble Co, The provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
The Procter & Gamble Co ranks second globally in beauty and personal care
Asia Pacific continues to be the Procter & Gamble Co’s largest region for sales in 2021
US and China led country sales in 2021, while men’s grooming returned to positive growth
Almost one billion in market momentum propelling Procter & Gamble’s growth in 2021
Despite deceleration of gains in China, country is still main driver of growth, followed by US
Top five companies, including P&G, expected to maintain their positions
Consumer perceptions of top Procter & Gamble brands
Rising inflation adds pressure on discretionary spend, posing challenges for largest markets
P&G moves into phygital reality to engage directly with consumers, build brand awareness
P&G offsets deceleration of bath and shower with hair care, skin care, men’s grooming gains
Unilever and L'Oréal stand out amongst competitors
Procter & Gamble remains the leader in many categories internationally
Well-established core brands maintain their competitive positions
Asia Pacific and North America lead Procter & Gamble’s hair care sales
Standard shampoos make up majority of hair care shares in P&G’s top countries
Sustainability a focus area for P&G in Asia while anti-ageing hair care top of mind in US
P&G expands its offerings to Gen Z and premium hair care consumers
Leading claims in P&G hair care brands underscore popularity of “skinification” and “clean”
North America leads P&G’s men’s grooming sales, which have rebounded past 2019 levels
P&G gains stem from rebounds in men’s shaving and expansion in men’s toiletries
Men’s razors and blades to grow through value-add features, but inflation tempers prospects
Major oral care regions include North America and Western Europe
Toothpaste and toothbrushes make up majority of P&G’s oral care portfolio in top markets
Growth in China likely from peripheral oral care while in US, higher-tech power toothbrushes
Asia Pacific drives demand for Procter & Gamble’s skin care brands, especially SK-II
P&G’s skin care sales are concentrated in facial care, but branching out in body care
China forecast to dominate growth in skin care, but macroeconomic factors pose risks
Key findings
Projected company sales: FAQs
Projected company sales: FAQs
Overview of Beauty Survey: Product and brand coverage
Overview of Beauty Survey

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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