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Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

Aug 2018

US$570

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About This Report

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Procter & Gamble reshaped the global beauty and personal care landscape when it divested more than 40 brands to a rival group in 2016. Two years later, the group is rationalising its portfolio by capitalising on its major brands and acquiring niche challengers. But its market share is still crumbling in most categories. Good performances by Pantene in shampoos and SK-II in skin care contrast with the struggles of Gillette and Olay. Adapting to new consumers’ tastes is the next challenge for P&G.

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Sample Company Profile Report

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Euromonitor International's report on Procter & Gamble Co, The delivers a detailed strategic analysis of the company's business, examining its performance in the Beauty and Personal Care market and the global economy.

Company and market share data provide a detailed look at the financial position of Procter & Gamble Co, The, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Procter & Gamble Co, The.

This report examines:

Company share by region and sector
Brand portfolio
New product developments
Marketing and distribution strategies

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

Strengths and weaknesses
Category and country opportunities for growth
Challenges and threats from current competition and future prospects
Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our Beauty and Personal Care research team, a dedicated group of analysts that knows the industry inside and out.

Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

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Scope of the Report

Scope

Strategic Evaluation

Key findings

Companies at a glance

Global footprint

Company overview

Procter & Gamble beauty and personal care reorganisation

New focus after divestments

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive Positioning

P&G slowly catches up with the global beauty market

Growing competition from Unilever, evading L’Oréal more

Beauty and Personal Care Review

Developed and emerging markets are equally challenging

Mixed early results for P&G’s organic growth strategy

P&G develops streamlined focus in beauty

Flagship hair care brands consolidate in a challenging market

P&G’s hair care sales suffer in the US and elsewhere

P&G shampoo ranges would benefit from more segmentation

Beauty and personal care review

Filling the gaps in shampoos portfolio

Premium hair care spells growth opportunity in the US

US hair care operating below full potential

Men’s grooming: added value and higher pricing margin

Gillette reacts to the evolution of its market

P&G to benefit from addressing the needs of younger men

P&G compelled to react to shifts in skin care dynamics

Greater segmentation in skin care portfolio needed

Oral care more successful for P&G but falling behind rivals

Focusing on targeted benefits to help P&G oral care

Long-term potential for power toothbrushes

More immediate opportunities for mouthwashes/dental rinses

Brand Strategy

Gillette enjoys broad geographic reach

Pantene loses ground to its rivals in strategic markets

Olay to benefit from a more dynamic innovation pipeline

SK-II set to become P&G trademark in Asia Pacific

Brand strategy

P&G remains largely absent from natural beauty

Consumer perceptions of top P&G Brands

Prospects

Product offering and price range are still limited

Two approaches to new brand strategy

Key findings

Appendix: Beauty Survey

Overview of Beauty Survey

Appendix

Overview of beauty survey: product and brand coverage

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Treemap

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

Request more information

Megatrends

Company Profile

Procter & Gamble Co, The in Beauty and Personal Care

New Report Guarantee

About This Report

New Report Guarantee

Samples

Overview

Why buy this report?

This report examines:

A detailed SWOT analysis of Procter & Gamble Co, The provides strategic intelligence on:

Research You Can Trust:

Delivery format

Want to find out more about this report?

Table of Contents

Scope of the Report

Scope

Strategic Evaluation

Key findings

Companies at a glance

Global footprint

Company overview

Procter & Gamble beauty and personal care reorganisation

New focus after divestments

SWOT: Procter & Gamble Co, The

Procter & Gamble focuses on core businesses

Competitive Positioning

P&G slowly catches up with the global beauty market

Growing competition from Unilever, evading L’Oréal more

Beauty and Personal Care Review

Developed and emerging markets are equally challenging

Mixed early results for P&G’s organic growth strategy

P&G develops streamlined focus in beauty

Flagship hair care brands consolidate in a challenging market

P&G’s hair care sales suffer in the US and elsewhere

P&G shampoo ranges would benefit from more segmentation

Beauty and personal care review

Filling the gaps in shampoos portfolio

Premium hair care spells growth opportunity in the US

US hair care operating below full potential

Men’s grooming: added value and higher pricing margin

Gillette reacts to the evolution of its market

P&G to benefit from addressing the needs of younger men

P&G compelled to react to shifts in skin care dynamics

Greater segmentation in skin care portfolio needed

Oral care more successful for P&G but falling behind rivals

Focusing on targeted benefits to help P&G oral care

Long-term potential for power toothbrushes

More immediate opportunities for mouthwashes/dental rinses

Brand Strategy

Gillette enjoys broad geographic reach

Pantene loses ground to its rivals in strategic markets

Olay to benefit from a more dynamic innovation pipeline

SK-II set to become P&G trademark in Asia Pacific

Brand strategy

P&G remains largely absent from natural beauty

Consumer perceptions of top P&G Brands

Prospects

Product offering and price range are still limited

Two approaches to new brand strategy

Key findings

Appendix: Beauty Survey

Overview of Beauty Survey

Appendix

Overview of beauty survey: product and brand coverage

Appendix: Competitor Analytics

Competitor Analytics tool

Overview

Competitors

Treemap

Appendix: Industry Forecast Model

About Euromonitor International’s Industry Forecast Model

Soft drivers and the Industry Forecast Model

Growth decomposition explained

Significance and applications for growth decomposition

Key applications for Industry Forecast Model

Why buy this report?

Want to find out more about this report?

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