Procter & Gamble has maintained its position in 2022. Growth has been driven by persistent consumer loyalty to well-known brands such as Vicks, Metamucil, Align and Neurobion. While North America is a key region, Western Europe and Latin America have provided significant gains. Considering ongoing growth within vitamins and dietary supplements, Procter & Gamble would be wise to diversify its sales in high-growth economies as well as expand and diversify its VDS portfolio.
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It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
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