Researching the use of health & diet, ethical and clean label cla...
Researching the use of health & diet, ethical and clean label claims across 11 industries. Our reports apply digital share of shelf analysis on category, company and brand level to explain today's strategic themes.
The surge in diet-related non-communicable diseases has led government authorities to take action, pushing the food industry to prioritise nutritional quality. Among the measures taken, front-of-pack labels have come to prominence, particularly in…
Special diets remain an important tool for weight management. The majority of followers of keto, low-carb and paleo diets are young, educated consumers without major health issues, which makes special diets a preventative measure and a part of a…
Consumers are increasingly shifting to online shopping, and they are very interested in nutritional information. As a result, it has become vital for brand owners to position their products in the most effective way on digital platforms. In this…
The brand perception and reputation of the company is the most common reason for investing in sustainability according to Euromonitor’s Voice of the Industry survey. But what happens to this motivator during a pandemic, when values and priorities…
The plant-based trend continues to evolve, moving beyond the obvious manifestations in food to products across apparel, consumer health, beauty and personal care, drinks and even home care. This report examines its spread and what consumers are…