Product Claims and Positioning

Researching the use of health & diet, ethical and clean label cla...

Researching the use of health & diet, ethical and clean label claims across 11 industries. Our reports apply digital share of shelf analysis on category, company and brand level to explain today's strategic themes.

 
Strategy Briefing

Sustainable Eating and the Environmental Cost of Food

Jul 2021

Environmental concerns over the future of the planet are changing the perspectives on food. An increasingly conscious consumer base wants products that are committed to areas like animal welfare, fighting food waste, plastic pollution, organic…

USD 1,325
Strategy Briefing

Mindful Eating and Food as Medicine

Jun 2021

Mindful consumption is on the rise as health has become a top priority in a post-pandemic world. This report highlights emerging trends around functionality, clean label and digital wellness and examines the role of nutritional wellbeing in the…

USD 1,325
Strategy Briefing

From Farm to Fork: Food Tech, Origins and Security

Jun 2021

This report explores how trends in food origins and food security are converging with unprecedented investment in food tech, e-commerce and delivery. The intersection of these trends is creating a new era of transparency across the “farm to fork”…

USD 1,325
Strategy Briefing

Towards a More Sustainable Coffee and Tea Industry

Apr 2021

Both coffee and tea face major sustainability challenges in the years ahead. Producers will need to reduce the environmental impact of their products throughout their lifespans, as well as prepare mitigation measures, as climate change threatens the…

USD 1,325
Strategy Briefing

Disruption in Sugar and Sweeteners: Consumer Priorities Triggering Change

Mar 2021

While sugar legislation has played a part in reshaping the sugar and sweeteners market, consumer demands are just as important, and look set to transform this industry. This report examines current consumer attitudes towards sugar and sweeteners, as…

USD 1,325
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