Product Claims and Positioning

Researching the use of health & diet, ethical and clean label cla...

Researching the use of health & diet, ethical and clean label claims across 11 industries. Our reports apply digital share of shelf analysis on category, company and brand level to explain today's strategic themes.

 
Strategy Briefing

From Sustainability to Purpose: Mapping the Opportunity in Pet Care

Jan 2021

Sustainability represents a major new growth frontier in pet care. This report explores the primary challenges and drivers that are underlying this global trend. It then develops a proprietary Pet Care Sustainability Index that uses three different…

USD 1,325
Strategy Briefing

The Rise of Vegan and Vegetarian Food

Nov 2020

Demand for vegan and vegetarian food continues to grow. This report analyses drivers behind demand, how manufacturers are marketing these products and the most popular claims featured. It also delves into opportunities for the future and expected…

USD 1,325
Strategy Briefing

From Sustainability to Purpose: Realigning Corporate Priorities in Food and Nutrition

Nov 2020

There are few aspects of how we shop and eat that have not been impacted in some way by the COVID-19 pandemic. The same is true for corporate sustainability efforts in the food industry. With efforts set to accelerate in the long-term, understanding…

USD 1,325
Strategy Briefing

Strategic Themes in Food and Nutrition: Coronavirus Update

Sep 2020

Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

USD 1,325
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