Researching the use of health & diet, ethical and clean label cla...
Researching the use of health & diet, ethical and clean label claims across 11 industries. Our reports apply digital share of shelf analysis on category, company and brand level to explain today's strategic themes.
Consumers increasingly demand functionality from their food. The concept of food as medicine is also gaining ground not only in light of coronavirus, but also as a tool to manage chronic disease. With such growing interest comes a greater role for…
The emergence of the Coronavirus (COVID-19) pandemic has boosted consumer interest in being healthy. New habits around preventative health including immunity-boosting and mental wellbeing are set to play an even greater role in the pursuit of an…
Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…
Coronavirus (COVID-19) has had an unprecedented impact on food and nutrition, an industry that was already in a continuous pattern of change. Through extensive worldwide research, a series of Strategic Themes reshaping the global market had…
The Coronavirus pandemic has accelerated online sales and increased the relevance of e-commerce as a research and purchase channel. Healthy product positionings, clean formulas and sustainable sourcing/ packaging schemes are among the key strategies…