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Company Profile
Reckitt Benckiser in Consumer Health
Mar 2020
US$570Added to Cart
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About This Report
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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Reckitt Benckiser remains the sixth largest consumer health company, with its sales mainly concentrated in the US and the UK; in the latter it is the leading company. Its global portfolio spans many consumer health categories, with its top markets falling in all regions. The company is showing strong growth in dietary supplements in China, whilst it may struggle in analgesics in the UK if a reverse switch of codeine occurs.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Reckitt Benckiser Group Plc (RB) delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy.
Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Group Plc (RB), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Group Plc (RB).
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Reckitt Benckiser Group Plc (RB) provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Introduction
Executive summary
State of Play
Top companies at a glance
Reckitt Benckiser’s global footprint
Company overview
Reckitt Benckiser’s growth is largely driven by market momentum
Exposure to Future Growth
The US holds the greatest growth potential in CCA and dietary supplements
Competitive Positioning
Reckitt Benckiser’s historic growth is higher than the top three players
CCA in the US has the greatest competitive overlap
Reckitt Benckiser’s top 10 countries span all regions
The US is the largest market, but the UK holds the greatest competitive position
US portfolio is not mirrored in other markets
Nurofen, Strepsils and Gaviscon have a large global presence
Cough, Cold and Allergy (Hay Fever) Remedies
North America is the largest market for CCA due to the brands Mucinex and Delsym
Reckitt Benckiser’s CCA portfolio varies globally
Retailer communications threaten the US’s largest growth area
Analgesics
Western Europe remains Reckitt Benckiser’s largest analgesics market
Analgesics portfolio is weighted to systemic analgesics in most markets
Analgesics growth potential remains much lower than CCA
Reverse switch of codeine could threaten combination products - analgesics
Key Findings
Key findings
Appendix
Projected company sales: FAQs
Projected company sales: FAQs
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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Complete Catalogue
Company Reports
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- Bayer AG (Merck & Co) in Consumer Health | Nov 2014
- Bayer AG in Consumer Health | Apr 2017
- Bayer in Consumer Health | Feb 2021
- Beiersdorf AG in OTC Healthcare | Aug 2009
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- General Nutrition Centers in Consumer Health | Nov 2018
- General Nutrition Centers Inc in Consumer Health | Mar 2013
- Glaxosmithkline Plc and Novartis AG in Consumer Health: Prospects for Their New Joint Venture | Sep 2014
- GlaxoSmithKline Plc in Consumer Health | Nov 2020
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- Herbalife Nutrition Ltd | Jan 2019
- Herbalife Nutrition Ltd in Consumer Health | Mar 2020
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