Reckitt Benckiser (RB) has strengthened its position in 2022, gaining a place to become the world’s sixth largest consumer health company driven by strong performance in the US and the UK. Growth has been driven by brand development and customer expansion, mainly within OTC and VDS as RB is continuing to focus on its core brands. Commitments to sustainability and the consumer continue to be the guiding elements behind RB’s strategy for the coming years.
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Euromonitor International's report on Reckitt Benckiser delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Health market and the global economy. Company and market share data provide a detailed look at the financial position of Reckitt Benckiser, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser.
Euromonitor International's company profile reports are written by our Consumer Health research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
It is the aggregation of OTC, Vitamins and Dietary Supplements (VDS), Sports Nutrition, and Weight Management and WellbeingSee All of Our Definitions
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