Restaurant Brands International Inc in Consumer Foodservice

October 2016

The merger between the Burger King and Tim Hortons brands resulted in the world’s third largest consumer foodservice operator and expanded the company’s North American presence and global footprint. New product development and a renewed marketing strategy have helped Burger King return to growth at home, while Tim Hortons is poised for global expansion, having established key international partners in 2016.

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Euromonitor International's report on Restaurant Brands International Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Foodservice market and the global economy. Company and market share data provide a detailed look at the financial position of Restaurant Brands International Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Restaurant Brands International Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Restaurant Brands International Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Foodservice research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the Report


Strategic Evaluation

Key company facts
Burger King acquisition of Tim Hortons in context
Financial assessment: FY2015
Update through Q2 2016
SWOT: Restaurant Brands International Inc
Key strategic objectives
Operating structure
Supplier network

Competitive Positioning

Combined resources help turn around performance
RBI new global heavyweight

Market Assessment

Future opportunities: Size, presence and growth regions
Fast food positioning key to international expansion
Expected growth in total burger fast food transactions 2015-2020
Future opportunities in burger fast food
Tim Hortons looking beyond North America

Geographic and Category Opportunities

Burger King’s varied presence in top 12 global burger markets
Growth in outlets from major franchising agreements
Long-term price challenge in North America
Continued growth in Latin America despite economic climate
Still behind, but growing in Asia Pacific
Hungry Jack’s enjoys steady growth in Australasia
Inroads into Sub-Saharan Africa
Tim Hortons reliant on North America…
…but exploring international growth opportunities
Market assessment and opportunities: Summary

Brand Strategy

Two iconic brands: Strategies for growth
Broadening the base: Burger King’s new strategy for growth
New product combinations target Generation Z in the US
Strategic changes for the Burger King brand
What is the role of the Tim Hortons brand?
Tim Hortons and breakfast daypart critical for RBI growth


Key challenges and recommendations

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


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