Romania

Sales of used cars continued to decline in 2019 as increasing disposable incomes and improvements to the road infrastructure encouraged many Romanians to purchase new cars. This led to a continuing decline in sales of in-car entertainment, as most ...

Computers and peripherals registered another year of retail volume declines, mostly due to the falling popularity of tablets, although most categories witnessed declining unit sales in 2019. While laptops declined in retail volume terms, the category...

Growing consumer purchasing power and a positive economic context favoured higher retail value sales of home audio and cinema in Romania in 2019. Romanians are becoming more sophisticated consumers, focusing on quality when it comes to their ...

Television sales often receive a boost during major international sporting events, and the 2018 FIFA world cup in Russia was no exception, with strong retail volume growth registered during the year in Romania. Although growth understandably declined...

Retail volume sales of imaging devices continued to decline in 2019, with growing competition from smartphones. Given the launch of increasingly innovative smartphone products, equipped with high-performance cameras, Romanians are becoming more ...

Mobile phones registered reasonable retail volume growth in 2019, driven by smartphones. These lightweight devices address a multitude of consumer needs, such as communication, media consumption, navigation, gaming and activity/sports tracking. There...

After strong retail volume growth in 2018, supported by increasing sales of televisions as Romanians upgraded their sets in order to watch the 2018 FIFA World Cup on larger, HD screens, retail volume growth subsided in 2019. Even so, increasing ...

Portable media players registered another year of declining volume sales in 2019. Although Romanians are earning more, they are increasingly less inclined to purchase portable media players. These products are considered as dated and most of the ...

Romanians are increasingly preoccupied with living a healthier life or in practicing sports. There is also interest in innovative devices, which can provide the consumer with personal statistics. In this context, wearable electronics registered ...

As the financial situations of Romanian households continue to improve, more people are becoming interested in being healthy and this includes taking care of their eyesight. Although this should ideally be very positive for sales of contact lenses ...

The strong growth seen in eyewear in Romania in 2019 was the product of two major trends. The first is the improving economic situation in the country, which has resulted in the financial situations of many households improving considerably. This ...

Spectacle lenses was the fastest growing category in spectacles in 2019. The main factor behind this strong performance is Romania’s ageing population, which means a larger pool of elderly consumers suffering from presbyopia. Indeed, according to ...

Continuously changing fashion trends are a major driver of sales in sunglasses as many consumers seek to change their sunglasses as soon as they are perceived to be out of style. This is because sunglasses are increasingly being worn for cosmetic ...

In 2018, cigarettes posted a further modest decline in retail volume sales, continuing the trend seen over the previous three years. This can be attributed to a number of factors, including a drop in smoking prevalence, particularly among men, with ...

In 2018, cigars continued to perform well, registering further solid growth in retail volume terms but an even more significant increase in current value terms, albeit from a still fairly low base. This performance is being driven by the growing ...

Retail volume sales of cigarettes in Romania continued to decline in 2018, with the category’s ongoing contraction, however, remaining slow. Commentators believe this is down to efforts taken to curb smoking prevalence having reached something of a ...

Although Romania joined the European Union in 2007, there remain areas where the country is struggling to align with its requirements. With regard to tobacco legislation, the law banning smoking in enclosed public places was only adopted in 2016, and...

Quantitatively, beer is the most consumed alcoholic drink in Romania. In 2018, Romanians purchased more beer than in 2017, with factors such as the good weather and the Football World Cup positively influencing sales. Beer continued its positive ...

Cider was an alcoholic drink which emerged relatively late in Romania in comparison with other European countries. However, it saw spectacular evolution over the entire review period. Cider was quick to penetrate both the off-trade and on-trade ...

Sales of alcoholic drinks increased once again in Romania in 2018, due to rising living standards, growth in supply and aggressive advertising. Both on-trade and off-trade sales have been on the rise since 2015, as Romanians had higher disposable ...