Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Country Report

    Country Report

    Packaging Industry in Romania

    Aug 2018

    The performance of packaging in 2017 was mainly the consequence of the impressive growth of the economy, which witnessed a high growth rate for the third consecutive year. The advance of the economy resulted in increased consumer confidence, with ...

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    Country Profile

    Country Profile

    Romania: Country Profile

    Jul 2018

    Romania’s economy will slow but still grow at a healthy pace. Private consumption will moderate but continue to be a significant driver. Exports are also performing well. Acceleration in EU-backed investment projects ensures a rise in fixed ...

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    Strategy Briefing

    Strategy Briefing

    Laundry Care in Eastern Europe

    Jul 2018

    Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

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    Country Report

    Country Report

    Bags and Luggage in Romania

    Jul 2018

    Key to the growth of bags and luggage in Romania has been the strong growth in consumer incomes with the minimum wage being increased by a further 9% in 2018, following a previous increase of 16% in 2017. As a result, consumers are becoming ...

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    Country Report

    Country Report

    Jewellery in Romania

    Jul 2018

    Costume jewellery remains the most dynamic category of jewellery in 2018, with consumers attracted to the affordable prices and regular new collections on offer. Fast-fashion retailers H&M, Zara and Mango are key to the category’s development with ...

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    Country Report

    Country Report

    Personal Accessories in Romania

    Jul 2018

    Romania continues to see solid economic growth in 2018 with disposable income having seen strong growth throughout the review period. This improvement has benefited personal accessories, with an increasingly aspirational and fashion-conscious ...

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    Country Report

    Country Report

    Watches in Romania

    Jul 2018

    Like all other areas of personal accessories, watches continues to benefit from rising incomes within Romania. Nevertheless, mid and high watches have benefited more than basic watches with consumers purchasing these timepieces as both a status ...

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    Country Report

    Country Report

    Writing Instruments in Romania

    Jul 2018

    Colouring continues to record dynamic current value growth in 2018 with the category continuing to benefit from the adult colouring trend, in addition to the demand from children. Players have looked to drive interest by providing a broad range of ...

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    Country Report

    Country Report

    Eyewear in Romania

    Jul 2018

    Eyewear continues to record strong growth in Romania in 2018 in both retail volume and current value terms. Growth is being supported by strong economic growth and rising disposable income, with the minimum wage being increased by a further 9% in ...

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    Country Report

    Country Report

    Spectacles in Romania

    Jul 2018

    Disposable income saw strong growth in Romania over the review period, with this coming off the back of strong economic growth. With an increasingly aspirational consumer base and a growing focus on fashion some consumers have shifted towards ...

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    Strategy Briefing

    Strategy Briefing

    Skin Care in Eastern Europe

    Jul 2018

    Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

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    Country Report

    Country Report

    Alcoholic Drinks Packaging in Romania

    Jul 2018

    Smaller sized packs drove sales of alcoholic drinks packaging in 2017, with this being the result of higher disposable incomes and changes in lifestyle leading consumers in two main directions, towards premiumisation or reducing their alcohol ...

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    Country Report

    Country Report

    Cigarettes in Romania

    Jul 2018

    After the enforcement of law 201/2016, which bans the consumption of cigarettes and e-cigarettes in public spaces, the “cold war” of the health institutions and government against cigarettes continued in 2017, with increasing excise taxes by 2%. This...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Romania

    Jul 2018

    Cigars is mainly influenced by the allure that offers consumer. Although it witnessed significant growth in 2017, both in volume and value terms, it is growing from a low base. There is potential for greater development over the forecast period, ...

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    Country Report

    Country Report

    Tobacco in Romania

    Jul 2018

    The development of tobacco in Romania is becoming increasingly restricted by the law. Although cigarettes is experiencing decline, leading players continue to innovate, bringing new technologies, which managed to bypass legislation at the end of the ...

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    Country Report

    Country Report

    Smokeless Tobacco and Vapour Products in Romania

    Jul 2018

    Although Romania joined the EU in 2007, there are still areas where the country is struggling to align with its requirements. For legislation regarding tobacco, the law banning smoking in enclosed public places was only adopted in 2016 and was highly...

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    Country Report

    Country Report

    Beauty and Personal Care Packaging in Romania

    Jul 2018

    In Romania, certain types of plastic packaging are widely used by manufacturers of beauty and personal care such as in bottles, jars, squeezable tubes and containers. In terms of volume, hair care and deodorants are large users of plastic packaging. ...

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    Country Report

    Country Report

    Hot Drinks Packaging in Romania

    Jun 2018

    Coffee capsules have become more popular with brands refreshing their portfolios with new flavours and exotic tastes. Nescafé, the ever popular brand, has launched Nescafé Dolce Gusto Essenza Di Moka, Nescafé Dolce Gusto Catuai Do Brasil Espresso and...

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    Country Report

    Country Report

    Soft Drinks Packaging in Romania

    Jun 2018

    Glass bottles typically represent more expensive packaging for soft drinks producers and popularity among consumers has been low, but with the significant economic growth of the Romanian market, manufacturers are seemingly slowly moving towards glass...

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    Strategy Briefing

    Strategy Briefing

    The Rise of “Lifestyle” Diseases in Developing Countries

    Jun 2018

    Although life expectancy and living standards are improving, developing countries also experience a rapid rise in health problems such as diabetes, obesity, high blood pressure and raised cholesterol levels. Caused mainly by dietary changes and a ...

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