Romania

The outbreak of COVID-19 has been leading to a reduction in eyewear sales, across all categories, in 2020, as the Romanian government implemented quarantines and retail closures to try and contain the pandemic. If the pandemic is successfully ...

The fear of becoming infected with COVID-19 gave spectacles a positive sales boost during the pandemic, despite spectacles struggling generally because of the economic conditions. Since COVID-19 can be transmitted through the eyes, nose and mouth, ...

Social distancing and work-from-home regulations were seeing people wear contact lenses less in terms of both cosmetic lenses and clear lenses. Restrictions on socialising were also reducing the usage of cosmetic lenses, while people were most likely...

In Romania, sunglasses are primarily purchased as items to help complete the wearer’s image and for their stylishness, with less attention paid to the quality of the sunglasses and their effectiveness in protecting the eyes from UV rays. Such ...

In 2019, the video games category was been shifting more and more towards digital gaming, in the context of rising smartphone penetration and availability of platforms such as Steam. The Steam platform offers the increasingly popular concept of ...

Owing to the pandemic, the toys and games market is expected to perform slightly better in 2020 than in 2019. Measures taken to deal with the COVID-19 lockdown, such as schools closing and group gatherings being prohibited, have resulted in many ...

In 2019, traditional toys and games sales performed strongly underpinned by rising purchasing power among Romanians and rapid diversification in the product offering. Indeed, retailers were selling various types of toys and games at a broad range of ...

Although smokeless tobacco is not popular in Romania, e-vapour products and heated tobacco saw dynamic growth in 2019. However, despite the recent entry of heated tobacco, it was already a much larger category than e-vapour products, and also saw by ...

Cigars, cigarillos and smoking tobacco saw dynamic current value growth in 2019, with strong volume increases also seen in cigars, cigarillos and fine cut tobacco, but a decline seen in pipe tobacco from an already low base. Fine cut tobacco saw the ...

Overall tobacco is expected to see a higher growth rate in 2020 compared with the original forecast for this year, although there are significant variations between categories. One factor impacting several categories is expected to be the decline in ...

After seeing a volume decline in 2018, in 2019 cigarettes saw a dynamic increase, with an even stronger rise in current value terms due to price rises. One of the main factors leading to such a strong growth rate was the drop in illicit trade. A ...

Romania’s economy will contract significantly in 2020. The political and economic fallout from coronavirus COVID-19 is driving the decline, with the government declaring a state of emergency in March, with subsequent closures of non-essential ...

Bath and shower recorded healthy current value growth in 2019, driven by mass brand owners’ new product launches and a consumer appetite for novelty and innovation. Some of the most innovative new entries were positioned to deliver an indulging ...

Deodorants again recorded strong current value growth in 2019, with Romanian consumers starting to understand the importance of this product in their daily personal care routine. However, there is still a large number of consumers perceiving usage of...

Razors and blades recorded a slowing growth rate in current value terms in 2019. One of the reasons for the slowing growth was the increasing unit prices of these products. Romanian consumers are still price sensitive, which can influence how ...

With average income continuing to grow in 2019, this had a positive impact on Romanian consumers’ expenditure on premium beauty and personal care. Romanian consumers were becoming more interested in buying products from well-known international ...

In recent years, the birth rate has been falling in Romania, with no change to this expected over the forecast period. This is resulting from young couples increasingly postponing the decision to start a family or have children. The younger ...

Growing popularity of natural ingredients in personal care products, especially in skin care, has been seen in Romania. Consumers are becoming more educated about and aware of the ingredients in skin care products and their impact on the skin. Brand ...

Romanian consumers were continuing to become more educated with regard to the kind of products they should use according to their oral hygiene needs. As a result, Romanian oral care benefited from increasing interest in specialised oral care ...

Fragrances for women account for the greatest share of fragrances sales in Romania, followed by men’s fragrances, fragrances sets/kits and unisex fragrances. Fragrances sets/kits are usually seasonal in nature, purchased mainly during the Christmas ...