Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Asian Speciality Drinks in Romania

    Mar 2019

    There were no sales of Asian speciality drinks in Romania at the end of the review period, and there are currently no expectations of any brands entering the country over the forecast period....

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    Bottled Water in Romania

    Mar 2019

    Consumer behaviour has been changing in recent years, with still bottled water first overtaking carbonated bottled water’s off-trade volume sales, and, since then, continuing to advance at a much faster pace year on year in terms of volume sales. One...

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    Carbonates in Romania

    Mar 2019

    One of the biggest challenges carbonates has to face is the increasing concerns among consumers about healthy living. The impact of this trend can be seen in the significant decrease in the percentage growth rates of carbonates volumes, compared to ...

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    Concentrates in Romania

    Mar 2019

    The biggest competition facing concentrates in Romania is home production. Although there is increasing urbanisation in Romania, with people migrating to more developed areas, everybody in Romania continues to have relatives in the rural areas. This ...

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    Energy Drinks in Romania

    Mar 2019

    The main negative influence on the development of energy drinks in the forecast period will be a legislative one. During 2018, two proposed laws were drawn up with regard to energy drinks and submitted for discussion to the senate. One of them refers...

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    Juice in Romania

    Mar 2019

    Rising per capita GDP is influencing the juice category. Earning more enables consumers to spend more, which positively influences juice, but, on the other hand, increasing prices are expected to slow down the development of the category. Taking both...

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    Soft Drinks in Romania

    Mar 2019

    In 2018, the soft drinks market continued to record healthy growth in both volume and value terms. A combination of factors was behind the strong current value growth in the final year of the review period. Firstly, growth in GDP per capita in both ...

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    RTD Coffee in Romania

    Mar 2019

    RTD coffee is still a niche category in Romania and the main reason it is expected to continue being one in the forecast period is because of the temperature this product is sold at. Romanian coffee consumers prefer hot coffee in the morning and this...

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    RTD Tea in Romania

    Mar 2019

    RTD tea reached its peak in terms of volume growth rates in Romania in 2017, with the volume growth rates since then on a decreasing trend due to the stabilisation of the category. This trend is expected to continue in the forecast period, with ...

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    Sports Drinks in Romania

    Mar 2019

    Sports drinks is a niche category in Romania, expected to grow both in volume and in value terms in the forecast period, with the main factor sustaining the category’s growth being the healthy lifestyle trend, with increasing numbers of gym ...

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    Coffee in Romania

    Mar 2019

    Coffee is clearly well established in Romania. In 2018 growth rates stabilised after the disruption brought by the reduction in VAT in 2015, which led to higher retail volume growth and a decline in retail value. Like all hot drinks categories, ...

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    Other Hot Drinks in Romania

    Mar 2019

    Retail volume growth of coffee is slowing in the context of the healthy lifestyle trend. Medical advice is to reduce one’s consumption of coffee, which benefits other hot drinks. Other plant-based other hot drinks are regarded as a substitute for ...

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    Hot Drinks in Romania

    Mar 2019

    There is a traditional saying in Romania, “coffee is coffee and tea is tea”, with the former consumed as an energy booster in the mornings and the latter used as a remedy for colds. Romanian consumers are, however, becoming more sophisticated and are...

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    Tea in Romania

    Mar 2019

    Tea is perceived by Romanians as a product for treating colds. This perception is however slowly changing and this is expected to have a positive impact over the forecast period. Fruit/herbal tea is by far the largest product in retail volume terms, ...

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    Apparel Accessories in Romania

    Feb 2019

    There are several factors in Romania contributing to the development of apparel accessories. Volume growth started in the review period due to the development of specialised accessories stores in the context of rising disposable incomes amongst the ...

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    Childrenswear in Romania

    Feb 2019

    In 2018, childrenswear saw outstanding current value growth. This was the result of volume expansion within all categories (especially visible in baby and toddler wear), but also due to the increasing average unit price in current terms, as a result ...

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    Footwear in Romania

    Feb 2019

    Men’s footwear saw stronger growth in 2018 in volume terms compared with women’s footwear. The stronger volume growth was due to rising awareness of men’s grooming. The efforts of players in advertising personal care products for men had a direct ...

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    Hosiery in Romania

    Feb 2019

    Rising disposable incomes amongst the Romanian population contributed to consumers going out more in 2018. Most dining/partying occasions, especially in big cities, have a certain dress code. For women, it is very popular to wear dresses or skirts ...

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    Jeans in Romania

    Feb 2019

    In 2018, standard jeans saw the highest current value growth, which indicates a slight migration from economy jeans to higher-priced standard jeans. This was a result of the expansion of fast fashion retailers, which encouraged people to opt for ...

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    Menswear in Romania

    Feb 2019

    Menswear is attracting more interest – it even saw stronger current value growth than womenswear in 2018. Romanian men are increasingly preoccupied with their appearance, and this is positively affecting the demand for menswear; this is expected to ...

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