Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Romania: Country Profile

    Dec 2019

    Romania’s economy will moderate but still grow at a healthy pace. Private consumption will moderate due to weakening consumer confidence and smaller wage and job gains; however, it is still an important driver of growth. Fixed investment should ...

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    Country Report

    Coffee in Romania

    Nov 2019

    It is safe to say that coffee is the national hot drink in Romania, with per capita consumption significantly higher than that of tea, for example. Coffee is almost always consumed with sugar. When ordering coffee it is normal to be asked “how many” ...

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    Other Hot Drinks in Romania

    Nov 2019

    Hot drinks in Romania is a small category and, due to the perception of consumers of powder drinks having high chemical contents, retail volume sales have remained low in comparison to coffee and tea. The low availability of these products and poor ...

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    Tea in Romania

    Nov 2019

    Tea continues to be perceived by many Romanians as a product for treating colds. This perception is however slowly changing and this is expected to have a positive impact over the forecast period. Fruit/herbal tea is by far the largest product in ...

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    Hot Drinks in Romania

    Nov 2019

    Hot drinks recorded accelerating retail volume growth in 2019, largely driven by coffee, the staple hot drink in the country, although tea and other hot drinks also continued to register strong increases in consumption. Coffee is normally consumed as...

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    Country Briefing

    Country Briefing

    Households: Romania

    Nov 2019

    Continued increases in incomes, particularly in urban areas, are enabling Romanian households to replace and upgrade appliances and electronics more frequently. Rising living standards in the country mean that households are able to be more up to ...

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    Country Report

    Packaged Food in Romania

    Nov 2019

    Packaged food recorded further retail value growth in Romania in 2019 due to strong increases in disposable incomes following the high GDP growth rates over 2016-2018, which made Romania one of the most dynamic economies in the EU. Economic growth ...

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    Other Dairy in Romania

    Nov 2019

    Chilled snacks and chilled dairy desserts recorded the strongest retail value growth in 2019 and are expected to continue to do so over the forecast period. These products target the same consumers, namely families with children. As children are ...

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    Country Report

    Country Report

    Butter and Spreads in Romania

    Nov 2019

    Butter witnessed three years of significant price hikes over 2017-2019, which led to falling retail volume sales over the period. However, the declines were mitigated to some extent by higher average incomes over the same period, while retail value ...

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    Cheese in Romania

    Nov 2019

    Unprocessed cheese remained the most popular format in Romania in 2019. Soft cheese was the most popular, with telemea, a traditional soft goat’s cheese similar to feta, a staple part of most traditional Romanian meals. Consumption of this cheese is ...

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    Drinking Milk Products in Romania

    Nov 2019

    Drinking milk products recorded strong retail value growth in 2019, largely as a result of higher disposable incomes allowing consumers to switch away from unprocessed, unpackaged milk to packaged variants. Unpackaged artisanal milk has always been ...

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    Baby Food in Romania

    Nov 2019

    The most important driver of growth of baby food in 2019 was the increase in average incomes due to the continuing strong performance of the economy and the intervention of the government to increase the salaries of public employees and the minimum ...

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    Dairy in Romania

    Nov 2019

    Unprocessed cheese remained the most popular format in Romania in 2019. Soft cheese was the most popular, with telemea, a traditional soft goat’s cheese similar to feta, a staple part of most traditional Romanian meals. Consumption of this cheese is ...

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    Country Report

    Yoghurt and Sour Milk Products in Romania

    Nov 2019

    Sour milk products recorded strong retail volume growth over the forecast period and into 2019, largely due to the traditional popularity of lapte batut, a type of buttermilk which is perceived as healthy and natural. Lapte batut has a long history ...

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    Country Report

    Breakfast Cereals in Romania

    Nov 2019

    Perceived as containing nutritional attributes, sales of breakfast cereals were positively affected by the health and wellness trend in 2019. Focusing on this trend, manufacturers looked to increase the consumer base for breakfast cereals, with ...

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    Country Report

    Ready Meals in Romania

    Nov 2019

    Ready meals continued to perform strongly in Romania in 2019 as economic growth resulted in longer working hours and busier lifestyles, which left many consumers with less time for cooking. This trend was especially visible in large cities. Apart ...

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    Country Report

    Country Report

    Sweet Spreads in Romania

    Nov 2019

    Higher disposable incomes contributed to an upward trend in consumption of healthier sweet spreads, which can be translated into higher contents of natural ingredients. For the younger generation in particular, consumption of sweet spreads was ...

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    Country Report

    Edible Oils in Romania

    Nov 2019

    Romania is a traditional producer of sunflower seeds and consumption of sunflower oil remains high and effectively dictates the performance of edible oils. Romanians are traditionalists in terms of food and home cooking and the fact that the local ...

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    Country Report

    Processed Meat and Seafood in Romania

    Nov 2019

    Processed meat and seafood are highly popular staples among consumers of all ages and incomes across the country. Higher incomes stimulated consumption of more sophisticated and healthier formats in 2019. A switch was noticeable in processed poultry ...

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    Country Report

    Country Report

    Baked Goods in Romania

    Nov 2019

    Bread continued to dominate baked goods in 2019 and was in effect the driver of the overall category. Romania is a large producer of wheat and bread is consequently a traditional product in the country. It remains an integral part of an inexpensive ...

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