Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Gardening in Romania

    May 2021

    In 2020, gardening will respond positively to the COVID-19 pandemic in 2020 overall as current value sales rise notably. Most Romanian households have access to gardens and in most areas, gardening is regarded as not just a hobby but as a means of ...

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    Home Improvement in Romania

    May 2021

    Home improvement will respond well to the COVID-19 pandemic in 2020 overall as current value sales rise impressively. Due to lockdown and the ongoing restrictions, Romanians have been spending more time at home throughout 2020 and have therefore been...

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    Home and Garden in Romania

    May 2021

    In 2020 overall, home and garden in Romania will respond well to the COVID-19 pandemic as current value sales rise. The main reason for this is because lockdown and the ongoing restrictions have made Romanians more mindful of investing in their ...

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    Homewares in Romania

    May 2021

    Homeware will benefit from the COVID-19 pandemic in 2020 overall as current value sales rise notably. With many Romanians spending more time at home due to lockdown, they have been more dedicated to cooking and therefore realised they need better ...

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    Home Furnishings in Romania

    May 2021

    Romania boasts one of the highest home ownership rates in the world, and that encourages more frequent home decoration and redecoration projects. Indeed, owning their own home often prompts consumers to be more creative and inspires them to express ...

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    Cat Food in Romania

    May 2021

    The impact of COVID-19 on cat food sales in Romania in 2021 is expected to remain negligible. After high growth in 2020, driven by a higher rate of adoption of pet cats and more cat feeding, 2021 is a “more normal” year for cat food. Growth dynamics ...

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    Dog Food in Romania

    May 2021

    In Romania, COVID-19 is not having a noticeable impact on sales of dog food in 2021 after strong growth in 2020, the result of more household dogs and the transition from scraps and cooked food to prepared food. On the one hand, 2021 is seeing the ...

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    Pet Care in Romania

    May 2021

    Pet care value sales are expected to continue in 2021 with the excellent performance seen in 2020, though a slight slowdown is expected. The lockdowns in Romania did not mean any restrictions for pet owners as groceries and pet shops and pet ...

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    Other Pet Food in Romania

    May 2021

    Ownership of other pets in Romania is mainly concentrated in large urban areas and among higher-income households which can afford packaged other pet food and are keen to ensure their pets receive optimum nutrition. The COVID-19 lockdown in 2020 led ...

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    Pet Products in Romania

    May 2021

    Pet products is expected to see continued double-digit growth in value sales in 2021. Due to spending more time at home with their pets because of the COVID-19 pandemic, owners’ already growing interest in the wellbeing of their pets is increasing. ...

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    Baby and Child-Specific Products in Romania

    Apr 2021

    COVID-19 will have a drastic impact on the GDP of Romania in 2020, with one of the highest decreases in Europe. Unemployment also significantly increased during pandemic, leaving consumers with strongly reduced purchasing power. Generally, parents ...

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    Bath and Shower in Romania

    Apr 2021

    Bath and shower will register the highest growth of all beauty and personal care categories in 2020 due to the COVID-19 pandemic leading to greater concern over personal hygiene. In line with government recommendations, Romanian consumers developed ...

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    Deodorants in Romania

    Apr 2021

    Deodorants will record a notable decrease in sales due to the impact of the pandemic in 2020. Working from home, significant lockdown periods, restrictions on social events, and the temporary closure of gyms and other sports facilities negatively ...

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    Sun Care in Romania

    Apr 2021

    Sun care was one of the most negatively affected categories by the pandemic and will see its sales shrink by a quarter in 2020. Travel restrictions had a particularly strong impact on the category as Romanian consumers mostly use these products when ...

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    Hair Care in Romania

    Apr 2021

    Hair care will record minimal growth in 2020, and thus appears to be not strongly affected by the COVID-19 pandemic. However, this figure masks strongly contrasting fortunes for different categories within hair care, some recording strong growth and ...

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    Depilatories in Romania

    Apr 2021

    Depilatories was negatively affected by the pandemic and will record a small decline in sales in 2020. Home seclusion, working from home, travel restrictions, social event cancellations, as well as the closure of beauty salons negatively impacted ...

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    Men's Grooming in Romania

    Apr 2021

    All areas of men’s grooming, except for mass men’s fragrances, will see negative growth in 2020 as men pay less attention to maintaining their appearance during the extended time spent at home. Mass men’s fragrances remained at a similar current ...

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    Mass Beauty and Personal Care in Romania

    Apr 2021

    Mass beauty and personal care was not drastically impacted by the pandemic in 2020, due to the increased interest in cleanliness and hygiene. The first half of the year was characterised by the general worry of becoming infected by COVID-19. ...

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    Skin Care in Romania

    Apr 2021

    Skin care performed positively in 2020, somewhat benefitting from the COVID-19 pandemic. Working from home, lockdown, and restrictions on social events meant that Romanian consumers spent more time at home and therefore had more time to develop a ...

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    Colour Cosmetics in Romania

    Apr 2021

    Colour cosmetics was one of the most affected categories by the pandemic in 2020. The lockdowns, working from home policies, and restrictions on social events limited consumers’ opportunities for dressing up and wearing make-up. With fewer ...

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