Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Income and Expenditure: Romania

    Oct 2020

    Private consumption is projected to increase during 2020-2040, due to an expansionary fiscal policy, rising disposable income, expanding business activities, and increased employment opportunities. However, high levels of migration and a severe ...

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    Country Report

    Car Rental (Destination) in Romania

    Oct 2020

    Car rental suffers from the disruption to air travel and the consequent dramatic reduction in the number of inbound arrivals to Romania during the 2020 pandemic. Leading players house their offline offices within airports which limits accessibility ...

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    Online Travel Sales and Intermediaries in Romania

    Oct 2020

    From mid-March to mid-June, at the height of the pandemic’s first wave, all organised travel was put on hold. After a period of uncertainty and hesitance all round, most Romanians agreed to reschedule their cancelled trips. The alternative would have...

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    Airlines in Romania

    Oct 2020

    2019 was another record-breaking year in terms of passenger numbers at Romanian airports, with a significant increase of passengers on domestic routes. However, all such positive movement came to a halt in 2020, and airports saw close to no flights ...

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    Lodging in Romania

    Oct 2020

    Hotels and other types of accommodation for tourists and travellers were not mandated to close during the lockdown period in Romania, but most either shut their doors or reduced their activity significantly due to lack of guests. Advisable health ...

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    Travel in Romania

    Oct 2020

    COVID-19 has hit Romanian tourism hard. Industry players were geared up for a promising year, following 2019’s record-breaking passenger numbers and rush of new airlines and hotels. Looking forward to the UEFA European Football Championship, with ...

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    Tourism Flows in Romania

    Oct 2020

    Tourism flows have slowed substantially in 2020 as global restrictions during lockdown all but halted cross-border travel. Though restrictions lifted and borders opened, the situation is in constant flux with safe air corridors moving on and off ...

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    In-Car Entertainment in Romania

    Oct 2020

    The decline in retail volume sales of in-car entertainment continues to be informed by the decrease in sales of second-hand cars. Rising consumer incomes have allowed Romanians to purchase new vehicles, which often come with pre-installed in-car ...

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    Computers and Peripherals in Romania

    Oct 2020

    Despite Coronavirus (COVID-19)’s negative impact on the economy and consumer confidence, computers and peripherals has seen some benefits from the outbreak of the global pandemic. While overall retail volume sales are predicted to continue to decline...

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    Imaging Devices in Romania

    Oct 2020

    Imaging devices is expected to register strong declines in retail volume and current value sales over 2020 as a whole. However, the Coronavirus (COVID-19) crisis has exacerbated, rather than created the move away from the category. The main factor ...

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    Wearable Electronics in Romania

    Oct 2020

    Wearable electronics is expected to see very fast, if slower, retail volume growth over 2020 as a whole. This is partly due to growth being derived from an ever-higher sales base in this relatively new and dynamic category. However, slower growth is ...

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    Home Video in Romania

    Oct 2020

    The Coronavirus (COVID-19) crisis has positively impacted category sales in Romania. In order to cope with lockdown and stay-at-home measures, consumers have tended to spend more time in front of the TV, thereby boosting the demand for televisions. ...

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    Mobile Phones in Romania

    Oct 2020

    Given the large-scale production of mobile phones in China, Coronavirus (COVID-19) is causing some disruption to supply chains. Furthermore, the financial consequences of the global pandemic are seeing some consumers postpone purchases of new mobile ...

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    Portable Players in Romania

    Oct 2020

    The mobility limitations on the population induced by the Coronavirus (COVID-19) crisis, especially lockdown and travel restrictions, are predicted to hamper overall sales of portable players. However, COVID-19 has accelerated, rather than created ...

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    Consumer Electronics in Romania

    Oct 2020

    The Coronavirus (COVID-19) crisis is seriously threatening the Romanian economy and influencing the demand for consumer electronics. The depreciation of the national currency, supply chain disruptions, restrictions on distribution channels, ...

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    Home Audio and Cinema in Romania

    Oct 2020

    Home audio and cinema has been losing ground as the consumption of entertainment moves online in Romania. With the soaring popularity of streaming services like Spotify and YouTube Music, Romanians have fewer incentives to use home audio and cinema ...

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    Mobility in Romania

    Sep 2020

    The changing mobility landscape has a direct impact on consumer commuting, shopping and work patterns. Insights on the passenger car market, mass-transit, shared mobility and autonomous vehicles can help businesses examine how changing mobility ...

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    Spirits in Romania

    Sep 2020

    A large number of Romanians continued to produce spirits at home in 2019, reflecting the traditional attitudes of many consumers towards spirits. As such, household production of rachiu/rakija and tzuica (plum brandy) remained high in 2019, greatly ...

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    Alcoholic Drinks in Romania

    Sep 2020

    Alcoholic drinks in Romania is expected to decline in total volume terms in 2020 due to the impact of COVID-19. While off-trade volume sales are set to increase slightly, on-trade sales are expected to fall sharply for all categories due to the ...

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    Cider/Perry in Romania

    Sep 2020

    Cider emerged relatively late in Romania compared to other European countries. However, it continued to record strong volume growth in 2019, benefiting from advertising campaigns and growing distribution across the country in both modern and ...

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