Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Pet Products in Romania

    May 2020

    Growth of pet products is being driven by owners paying increased attention to the wellbeing of their pets. While basic products such as collars, muzzles, aquaria, cages and flea/tick treatments prevail, there is increasing product sophistication ...

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    Cat Food in Romania

    May 2020

    Economic growth and a consequent increase in incomes continue to benefit cat food sales in cities where cats are increasingly regarded as companions and preferred by those living in smaller homes. The capital and large cities accounted for the ...

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    Other Pet Food in Romania

    May 2020

    The number of other pets, including fish, birds and small mammals per capita in Romania is low. Ownership of these pets is almost totally concentrated in large urban areas. However, the exotic image of these pets makes them increasingly attractive to...

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    Dog Food in Romania

    May 2020

    The double-digit growth of dog food in 2020 is attributable to economic growth and a rise in disposable incomes. This has resulted in growing concern for the wellbeing and health of dogs. This trend is mostly being seen amongst higher-income ...

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    Pet Care in Romania

    May 2020

    Pet care recorded further double-digit value growth in 2020 due to economic growth and the consequent improvement of average incomes and consumer confidence. There is a changing attitude towards pets in the country in which pets are increasingly ...

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    Country Briefing

    Country Briefing

    Households: Romania

    May 2020

    Continued increases in incomes, particularly in urban areas, are enabling Romanian households to replace and upgrade appliances and electronics more frequently. Rising living standards in the country mean that households are able to be more up to ...

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    Gardening in Romania

    Apr 2020

    With around half of the population living in the rural areas in Romania in 2019, most households have access to gardens. In most areas, gardening is regarded as not just a hobby but as a means of providing food for the household. Though reusing seeds...

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    Home and Garden in Romania

    Apr 2020

    Following the trend observed during the review period, home and garden recorded another year of considerable value sales growth in 2019. In large part, this growth has been a result of the rising purchasing power of Romanian consumers. Indeed, ...

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    Home Furnishings in Romania

    Apr 2020

    Romania boasts one of the highest home ownership rates in the world, and that encourages more frequent home decoration and redecoration projects. Indeed, owning their own home often prompts consumers to be more creative and inspires them to express ...

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    Homewares in Romania

    Apr 2020

    Increasingly, Romanian consumers are being influenced by international trends and ideas, and that influence extends to consumers’ preferences of homewares design and functionality. For example, products with minimalist design, with few if any complex...

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    Home Improvement in Romania

    Apr 2020

    In line with rising disposable incomes in the country, consumers are driving greater demand for home improvement products, reflected by continuing value sales growth. Indeed, higher disposable incomes tend to assure consumers that they can afford to ...

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    Street Stalls/Kiosks in Romania

    Apr 2020

    Despite outlet and transaction numbers decreasing slightly in 2019, street stalls/kiosks, as a consumer foodservice channel, remains a popular option for an increasing number of Romanian consumers to obtain snacks while they are on the go during the ...

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    Consumer Foodservice in Romania

    Apr 2020

    In 2019, consumer foodservice in Romania saw steady growth in value sales, outlets and transactions at rates similar to the previous year. The dynamics of consumer foodservice in 2019 was a result of increased disposable incomes which benefited ...

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    Consumer Foodservice By Location in Romania

    Apr 2020

    Standalone locations continued to dominate consumer foodservice in Romania in 2019 in terms of value sales and outlets but lost further share to other locations. Among the non-standalone locations, consumer foodservice through retail continued to ...

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    Self-Service Cafeterias in Romania

    Apr 2020

    In Romania, the self-service cafeteria is often considered an outdated format and lacking investment, to some extent, in a more modern interior design. Despite this, self-service cafeterias in Romania witnessed ongoing strong value growth and the ...

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    Limited-Service Restaurants in Romania

    Apr 2020

    Limited-service restaurants continued to see the highest value growth rate among all types of consumer foodservice in Romania in 2019, supported by still having the fastest rate of expansion in terms of outlets. The performance of limited-service ...

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    Full-Service Restaurants in Romania

    Apr 2020

    The further strong advance of full-service restaurant value sales in 2019 was the result of consumers experiencing increased disposable incomes, due to the favourable macroeconomic environment, and changes in their lifestyle, with longer working ...

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    Cafés/Bars in Romania

    Apr 2020

    The ongoing strong growth in cafés/bars in Romania in 2019 was mainly the result of consumers experiencing increased disposable incomes following growth in the country’s economy. Consequently, there have been changes in lifestyle with an increased ...

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    Childrenswear in Romania

    Mar 2020

    Childrenswear recorded good current value growth in 2019. This was the result of volume expansion within all categories (especially visible in baby and toddler wear), but also due to the increasing average unit price in current terms, as a result of ...

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    Country Report

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    Apparel and Footwear in Romania

    Mar 2020

    Retail volume and current value growth of apparel and footwear remained strong in Romania 2019, driven by womenswear, due to the continued demand for a wide range of products and the high number of people purchasing in this category, and ...

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