Romania

The growth in the volume sales of breakfast cereals in 2023, despite significant price increases, can be attributed to reduced price sensitivity among mostly higher-income urban professionals. This demographic group, committed to a healthy lifestyle,…

Bread continues to hold a central role in baked goods in Romania, acting as a traditional and indispensable component of meals. The performance of baked goods in 2023 closely mirrored the trends observed in the bread product area. Despite the…

Romanian men are putting more importance on their personal image and are willing to invest more in good quality apparel. This trend was reflected in a healthy growth rate in menswear in both value and volume terms in 2023. Nonetheless, inflation was…

After the 2021 rebound, volume sales of footwear continued to increase in both 2022 and 2023. As Romanians are going out more often than before for work, leisure or travelling, their demand for footwear is also on the rise. This rise in demand is…

Insights and data on the traditional automotive sector and the mobility industry can help businesses examine how changing travel patterns will impact future consumer behaviour. Growing climate pressures and rising urbanisation rates are pushing…

In 2022, demand for the leading pack type within confectionery, flexible plastic, continued to grow. This was because confectionery products are often sensitive to moisture, air, and light, and flexible plastic packaging can provide a barrier against…

Tourist visitor levels in Romania recovered in 2023, despite global macroeconomic pressures like high inflation and the rapid escalation of living costs. International tourism increased by 40% January-July compared with the corresponding period in…

International players with broad portfolios continue to lead the way in dermatologicals, with Bayer Romania the top-ranked company. Bayer Romania’s Canesten, the best-selling product in both topical and vaginal antifungals, is expected to maintain…

2023 saw robust growth in domestic tourism trips and outbound departures as rising demand continued to be driven by the realisation of pent-up demand following the total removal of COVID-19 restrictions from March 2022. With local consumers taking…

The dynamic sales growth that was recorded in bookings in 2023 was mainly the result of the strong interest that many local consumers have in placing early bookings when planning leisure travel. This boom in booking travel and tourism products and…

After a strong performance in 2020 and 2021, sales of consumer electronics moved into negative territory in 2022 in retail volume terms, mainly as a result of the impact of double-digit inflation on unit prices, the economy and cost of living. Sales…

In 2023, chocolate confectionery remains impacted by high inflation, with a decrease in purchasing power due to the high cost of living, as both bills and food prices have risen. The elimination of COVID-19 restrictions in 2022 led to the return to a…

In 2022, the volume growth of spirits in Romania primarily stemmed from the total elimination of restrictions pertaining to on-trade opening hours and capacity. The first half of the year, in particular, saw a redirection of savings accrued during…

The performance of cider/perry in Romania in 2022 was greatly influenced by several significant factors. On the one hand, there was a marked increase in product prices, and on the other, there was a reduction in consumer purchasing power. The decline…

Gardening saw accelerated value growth in 2022 over the previous year as it continued to grow in popularity as a hobby in Romania. During the pandemic, Romanians, isolated at home, sought a greater connection with nature. In 2022, this resulted in an…

The complete removal of all COVID-19 restrictions in Romania at the beginning of March 2022 resulted in an increasing number of local consumers relying less on the convenience of e-commerce and home deliveries, as they returned more frequently to…

The growth of convenience retailers in 2022 was the result of the benefits provided by proximity shopping in the case of convenience stores, and rising footfall through forecourt retailers due to greater mobility outside of the home as Romania…

Wipes continued to grow strongly in 2022, even after the end of the pandemic, since Romanian consumers maintained a strong preoccupation with health and hygiene. Wipes are affordable products with a ubiquitous presence in Romanian retailers, and…

In the backdrop of sustained high inflation in Romania in 2023, the resulting high cost of living significantly impacted the retail sales of basic food products, defining the landscape for staple foods during the same year. Analysis of statistics and…

The growth in credit card transactions is slowing down as a result of persisting inflation and escalating consumer prices, prompting a return to higher levels of budget-consciousness and financial uncertainty. Economic instability has led to reduced…