Romania
Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030
Country Report
Asian Speciality Drinks in Romania
Mar 2019
There were no sales of Asian speciality drinks in Romania at the end of the review period, and there are currently no expectations of any brands entering the country over the forecast period....
Country Report
Bottled Water in Romania
Mar 2019
Consumer behaviour has been changing in recent years, with still bottled water first overtaking carbonated bottled water’s off-trade volume sales, and, since then, continuing to advance at a much faster pace year on year in terms of volume sales. One...
Country Report
Carbonates in Romania
Mar 2019
One of the biggest challenges carbonates has to face is the increasing concerns among consumers about healthy living. The impact of this trend can be seen in the significant decrease in the percentage growth rates of carbonates volumes, compared to ...
Country Report
Concentrates in Romania
Mar 2019
The biggest competition facing concentrates in Romania is home production. Although there is increasing urbanisation in Romania, with people migrating to more developed areas, everybody in Romania continues to have relatives in the rural areas. This ...
Country Report
Energy Drinks in Romania
Mar 2019
The main negative influence on the development of energy drinks in the forecast period will be a legislative one. During 2018, two proposed laws were drawn up with regard to energy drinks and submitted for discussion to the senate. One of them refers...
Country Report
Juice in Romania
Mar 2019
Rising per capita GDP is influencing the juice category. Earning more enables consumers to spend more, which positively influences juice, but, on the other hand, increasing prices are expected to slow down the development of the category. Taking both...
Country Report
Soft Drinks in Romania
Mar 2019
In 2018, the soft drinks market continued to record healthy growth in both volume and value terms. A combination of factors was behind the strong current value growth in the final year of the review period. Firstly, growth in GDP per capita in both ...
Country Report
RTD Coffee in Romania
Mar 2019
RTD coffee is still a niche category in Romania and the main reason it is expected to continue being one in the forecast period is because of the temperature this product is sold at. Romanian coffee consumers prefer hot coffee in the morning and this...
Country Report
RTD Tea in Romania
Mar 2019
RTD tea reached its peak in terms of volume growth rates in Romania in 2017, with the volume growth rates since then on a decreasing trend due to the stabilisation of the category. This trend is expected to continue in the forecast period, with ...
Country Report
Sports Drinks in Romania
Mar 2019
Sports drinks is a niche category in Romania, expected to grow both in volume and in value terms in the forecast period, with the main factor sustaining the category’s growth being the healthy lifestyle trend, with increasing numbers of gym ...
Country Report
Coffee in Romania
Mar 2019
Coffee is clearly well established in Romania. In 2018 growth rates stabilised after the disruption brought by the reduction in VAT in 2015, which led to higher retail volume growth and a decline in retail value. Like all hot drinks categories, ...
Country Report
Other Hot Drinks in Romania
Mar 2019
Retail volume growth of coffee is slowing in the context of the healthy lifestyle trend. Medical advice is to reduce one’s consumption of coffee, which benefits other hot drinks. Other plant-based other hot drinks are regarded as a substitute for ...
Country Report
Hot Drinks in Romania
Mar 2019
There is a traditional saying in Romania, “coffee is coffee and tea is tea”, with the former consumed as an energy booster in the mornings and the latter used as a remedy for colds. Romanian consumers are, however, becoming more sophisticated and are...
Country Report
Tea in Romania
Mar 2019
Tea is perceived by Romanians as a product for treating colds. This perception is however slowly changing and this is expected to have a positive impact over the forecast period. Fruit/herbal tea is by far the largest product in retail volume terms, ...
Country Report
Apparel Accessories in Romania
Feb 2019
There are several factors in Romania contributing to the development of apparel accessories. Volume growth started in the review period due to the development of specialised accessories stores in the context of rising disposable incomes amongst the ...
Country Report
Childrenswear in Romania
Feb 2019
In 2018, childrenswear saw outstanding current value growth. This was the result of volume expansion within all categories (especially visible in baby and toddler wear), but also due to the increasing average unit price in current terms, as a result ...
Country Report
Footwear in Romania
Feb 2019
Men’s footwear saw stronger growth in 2018 in volume terms compared with women’s footwear. The stronger volume growth was due to rising awareness of men’s grooming. The efforts of players in advertising personal care products for men had a direct ...
Country Report
Hosiery in Romania
Feb 2019
Rising disposable incomes amongst the Romanian population contributed to consumers going out more in 2018. Most dining/partying occasions, especially in big cities, have a certain dress code. For women, it is very popular to wear dresses or skirts ...
Country Report
Jeans in Romania
Feb 2019
In 2018, standard jeans saw the highest current value growth, which indicates a slight migration from economy jeans to higher-priced standard jeans. This was a result of the expansion of fast fashion retailers, which encouraged people to opt for ...
Country Report
Menswear in Romania
Feb 2019
Menswear is attracting more interest – it even saw stronger current value growth than womenswear in 2018. Romanian men are increasingly preoccupied with their appearance, and this is positively affecting the demand for menswear; this is expected to ...
Market Research Solutions
Our Passport market research database provides market context, competitor insight and future trends analysis to help you make clear, confident decisions.
Learn More