Romania

Analgesics is a large and diverse category in Romania and demand is spread relatively evenly over numerous categories, sustained by a high level of self-medication among consumers. Thus, positive growth over the forecast period is set to be based on ...

The dynamic current value growth of cough, cold and allergy (hay fever) remedies in 2018-2019 was the effect of the improvement in consumer purchasing power and increasing demand for more expensive products thanks to rising disposable incomes. In ...

Dermatologicals is far smaller by value sales than most other OTC categories. A low level of self-medication prevails as minor skin health problems can be addressed by skin care products available in beauty and personal care rather than ...

The excellent growth rates in 2018 and 2019 for dietary supplements were the result of improvements in the economy, which induced a noticeable rise in disposable incomes. Higher incomes led to changes in lifestyle, with people focusing more on their ...

With visiting a doctor to obtain a prescription a time-consuming and often expensive process, Romanian people are increasingly likely to resort to self-medication when experiencing digestive discomfort. This is especially the case for mild to ...

Eye care is predicted to record moderately strong sales growth over the forecast period and this is set to be based mainly on rising demand due to the higher incidence of eye problems linked to people using consumer electronics devices more often and...

The solid sales growth expected in herbal/traditional products over the forecast period is set to be driven mainly by the rising consumer demand for natural consumer health products. This is based on consumers’ pursuit of a healthier lifestyle, which...

Smoking prevalence in Romania is high by European standards. Indeed, smoking is among the major causes of preventable death, contributing to the country’s high rates of cancer and cardiovascular disease. As awareness of the dangers of smoking ...

Consumer health in Romania recorded strong growth in 2019, especially due to a strong increase in disposable incomes, which have facilitated changes in lifestyle and boosted the trend of self-medication. The greater number of people pursuing a ...

All signs currently point towards sustained positive growth for paediatric consumer health. Although Romania’s birth rate is already quite low and slowly declining, rising income levels and fewer children per family mean that parents and grandparents...

OTC sleep aids is expected to generate further sales growth as the category’s consumer base continues to expand. The main influence on the strong performance predicted in the category is the increasingly hectic and stressful lifestyle among urban ...

Sports nutrition is expected to generate significant sales growth during the forecast period as emerging lifestyle trends are likely to broaden the consumer base to include more recreational users. Improved health-awareness coupled with ongoing ...

The pace at which sales of vitamins rise over the forecast period is likely to depend largely on economic performance. Income levels are rising and consumers are increasingly willing to spend money on vitamins as the preventative benefits of these ...

The strong growth registered in weight management and wellbeing in 2019 suggests that the category has considerable potential for further increases in sales during the forecast period. The good performance of the category in 2019 was the result of ...

Wound care remains a small category, with products purchased mostly when needed. Usage is generally limited to minor wounds, with major cases being treated by specialised personnel in hospitals or polyclinics. The good growth rates in 2018 and 2019 ...

Despite a higher number of inbound arrivals, car rental recorded positive but slower growth in current value terms, number of transactions and the number of cars being rented in 2019 compared with the rest of the review period, linked to trends ...

Airlines in Romania remain a complex mix of domestic transportation for both leisure and business travel, and outbound departures, although the number of trips taken abroad by land still far outweigh those by air due to the high numbers of Romanians ...

With the number of domestic trips and inbound arrivals continuing to record solid growth rates in 2019, lodging continued to record strong growth in both current value terms and the number of new outlets being built. Improving occupancy rates are ...

Travel intermediaries continued to record strong current value sales in 2019, as many Romanians appreciate the convenience of booking a holiday through an intermediary that can offer them a range of affordable packages, with traditional package ...

Travel in Romania continued to record a positive performance in 2019, supported by stronger growth in inbound arrivals and steady demand for domestic leisure trips. The reduced rate of VAT to 5% down from 9% which was implemented in November 2018 for...