Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Briefing

Income and Expenditure: Romania

Oct 2021

Private consumption in Romania is projected to increase over 2021-2040, driven by an expansionary fiscal policy after the COVID-19 pandemic, rising disposable incomes and increased employment opportunities. However, high levels of migration and a…

USD 250
Country Report

Wound Care in Romania

Oct 2021

After volume sales declined strongly in 2020 since home seclusion led to people being less exposed to injuries, wound care is recording a modest increase in 2021. This recovery is coinciding with the elimination of mobility restrictions and with the…

USD 990
Country Report

Weight Management and Wellbeing in Romania

Oct 2021

Ever since the onset of the pandemic, Romanians have faced restrictions on their physical activities and shown a tendency to eat unhealthily. As many have exercised less than before and eating patterns have been erratic, they have gained weight. This…

USD 990
Country Report

Vitamins in Romania

Oct 2021

Vitamins is a category that has experienced some of the greatest demand as a result of the COVID-19 crisis, with value sales particularly impressive in 2020 but still rising in 2021 although volume sales are now stagnating given the huge surge in…

USD 990
Country Report

Sports Nutrition in Romania

Oct 2021

After a 2020 full of restrictions, when numerous consumers gave up their sports activities, 2021 has seen Romanians going back to their normal ways, including practising sports. With no/few restrictions now in place, consumers have been able to…

USD 990
Country Report

Sleep Aids in Romania

Oct 2021

After the 2020 boost to the sales performance of sleep aids, in 2021 the category has registered a slowdown, while still maintaining a positive trajectory. The psychological toll of the pandemic resulted in much higher uptake of sleep aids in 2020,…

USD 990
Country Report

Paediatric Consumer Health in Romania

Oct 2021

Paediatric consumer health has recorded a good performance in 2021, as consumers are becoming better educated and are seeking more specific solutions to health-related issues. Therefore, instead of purchasing adult OTC remedies or vitamins, parents…

USD 990
Country Report

NRT Smoking Cessation Aids in Romania

Oct 2021

After a slowdown in the growth rate in 2020, with the products not being regarded as high priority, sales of NRT smoking cessation aids are speeding up in 2021. This is because consumers are now more preoccupied with their health, coupled with the…

USD 990
Country Report

Herbal/Traditional Products in Romania

Oct 2021

In light of the COVID-19 pandemic, Romanians have turned to numerous consumer health products in order to help keep them free of the virus, to treat various symptoms and to fortify their immune system (including vitamins, dietary supplements, sleep…

USD 990
Country Report

Eye Care in Romania

Oct 2021

Amid the threat of COVID-19 Romanians have been staying at home for extended periods, resulting in them spending more time on their computers and smartphones as well as watching TV. As a consequence, problems such as dry eyes or blurred vision have…

USD 990
Country Report

Digestive Remedies in Romania

Oct 2021

Cocooning because of the threat of COVID-19 has taken its toll on Romanians’ general health. With a smaller propensity for engaging in sports activities, many people have gained weight and developed digestive problems, due to an erratic diet.…

USD 990
Country Report

Dietary Supplements in Romania

Oct 2021

With a stronger focus being placed on general health and wellness in Romania since the outbreak of COVID-19, consumers have adopted new approaches, aiming to prevent illness rather than to treat it. This has been coupled with limited access to…

USD 990
Country Report

Dermatologicals in Romania

Oct 2021

With mobility restrictions eliminated, Romanians have started to go out and travel again in 2021. This has boosted the demand for antifungals, which experienced a timid growth rate in 2020, due to limitations on where and how often people could…

USD 990
Country Report

Cough, Cold and Allergy (Hay Fever) Remedies in Romania

Oct 2021

The category suffered a strong decline in 2020 as Romanians were less exposed to germs due to social distancing and spending less time outside. The COVID-19 situation is easing in 2021, with very few restrictions in place, meaning that consumers are…

USD 990
Country Report

Consumer Health in Romania

Oct 2021

The consumer health market in Romania is stabilising in 2021 after a volatile 2020. Motivated by an increased focus on personal health, wellness and appearance, Romanians are taking a more proactive approach and buying products that will boost their…

USD 2,650
Country Report

Analgesics in Romania

Oct 2021

Since COVID-19 cases continued to register high levels in the first half of 2021, demand for analgesics has remained strong. Sales in the first half of 2020 soared (due to stockpiling) but this was followed by negative demand in the second half.…

USD 990
Country Briefing

Sustainability: Romania

Sep 2021

Romania shows a strong stance with low pollution and rich biodiversity, yet low environmental resilience and decreasing precipitation dampen the country’s performance in the global Environmental Resilience Index. Due to outdated electricity plants,…

USD 250
Country Report

Yoghurt and Sour Milk Products in Romania

Sep 2021

Yoghurt and sour milk products is a category of products with a long tradition of consumption in Romania and this supported strong growth in sales during 2020 and 2021 as consumers turned to the category in search of nutritious, healthy food during…

USD 990
Country Report

Other Dairy in Romania

Sep 2021

The overall performance of other dairy in Romania is being driven largely by the prevailing trends in cream, by far the largest category of other dairy in the country. Cream remains a very important product for very many Romanians, with cream a major…

USD 990
Country Report

Drinking Milk Products in Romania

Sep 2021

2021 saw cow’s milk remain the dominant category of drinking milk products, with milk alternatives the only other category able to generate more than 1% of total volume sales of drinking products during the year. As such, trends in cow’s milk tend to…

USD 990
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