Romania
Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030
Country Briefing
Income and Expenditure: Romania
Dec 2018
After a period of rapid expansion, real consumer income and expenditure are forecast to grow at a more modest pace by 2030. Fears of an overheating economy, weaker business confidence, and anticipated public spending cuts are expected to result in ...
Strategy Briefing
Top 10 Energy-Producing Countries in 2030
Dec 2018
The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...
Country Report
Baked Goods in Romania
Nov 2018
Bread continued to dominate sales of baked goods in 2018. Being a traditional product, fuelled by the fact that Romania is a major producer of wheat, there is a high rate of consumption of bread per capita due to the wide perception of it as a staple...
Country Report
Breakfast Cereals in Romania
Nov 2018
Perceived as containing nutritional attributes, sales of breakfast cereals were positively affected by the health and wellness trend in 2018. Focusing on this trend, manufacturers looked to increase the consumer base for breakfast cereals. The main ...
Country Report
Processed Fruit and Vegetables in Romania
Nov 2018
During 2016-2018, average incomes rose in Romania and this was reflected in changes to lifestyles and consumption habits. While consumers in the countryside and small cities continued to rely on home-made fruit and vegetable conserves, consumers in ...
Country Report
Processed Meat and Seafood in Romania
Nov 2018
There is a long tradition of consuming processed meat and seafood in Romania. These products continued to be basic and very popular in 2018, and the effect of an increase in incomes towards the end of the review period supported premiumisation within...
Country Report
Rice, Pasta and Noodles in Romania
Nov 2018
In a category that has reached maturity, rice, pasta and noodles maintained positive development over the review period and in 2018, supported by the growing diversity of products, such as wholegrain, brown and basmati rice, and the increased ...
Country Report
Charge Cards in Romania
Nov 2018
Charge cards was the smallest category of financial cards with visible sales in Romania over the review period, recording a marginal share for both numbers of cards and transaction value. Charge cards largely consists of commercial cards, which ...
Country Report
Credit Cards in Romania
Nov 2018
Credit card spending has gone hand in hand with the economic recovery and the consequent rising consumption. 2018 was no exception to this, being another year with strong double-digit growth. Increased incomes strengthened consumers’ confidence and ...
Country Report
Debit Cards in Romania
Nov 2018
It is no surprise that debit cards dominate financial cards due to the easy process with which such products are issued by banks, with minimal requirements. They come with reduced or zero costs associated, in those cases when a permanent source of ...
Country Report
Financial Cards and Payments in Romania
Nov 2018
Financial cards are on a path that only seems to be going up in Romania. 2017 and 2018 marked new peaks in terms of number of cards in circulation, transactions and value. On the one hand this was the result of the favourable environment, with the ...
Country Report
Pre-Paid Cards in Romania
Nov 2018
After electronic meal vouchers were launched in 2015 as an alternative to the paper version and gained further penetration in 2016, 2017 was the year to confirm the success of the digital version of the employee benefit. At the end of 2018, more than...
Country Report
Store Cards in Romania
Nov 2018
No store cards are present in Romania, with no expectations of such products being launched over the forecast period. Store cards are successfully substituted in Romania by cobranded credit cards or classic lending products provided by banking or ...
Country Report
Edible Oils in Romania
Nov 2018
Edible oils consumption remained high in Romania in 2018, as such products are staples in the country. Sunflower oil continued to account for a dominant share of retail volume sales, and thus dictated the overall performance of the category. Romania ...
Country Report
Ready Meals in Romania
Nov 2018
Ready meals continued to perform strongly in Romania in 2018 as economic growth resulted in longer working hours and busier lifestyles, which many left consumers with less time for cooking. This trend was especially visible in large cities. Aside ...
Country Report
Sauces, Dressings and Condiments in Romania
Nov 2018
Increasing consumer sophistication played an important role in driving demand within sauces, dressings and condiments in 2018. As rising incomes and busy lifestyles led Romanians to eat out more often, many developed a greater appreciation for ...
Country Report
Soup in Romania
Nov 2018
In line with rapid growth in average incomes and the trend towards busier lifestyles, the increasing desire for convenience among consumers continued to support the positive development of soup in Romania in 2018. Overall, Romanians remain ...
Country Report
Sweet Spreads in Romania
Nov 2018
Rising incomes and increased health-consciousness continued to strengthen demand for more sophisticated and premium sweet spreads with a high content of natural ingredients in Romania in 2018. These included products with no added sugar, organic ...
Country Report
Analgesics in Romania
Nov 2018
Analgesics is a large and diverse category in Romania and demand is spread relatively evenly over numerous categories. Thus, positive growth over the forecast period is set to be based on steady growth across numerous categories, including aspirin, ...
Country Report
Cough, Cold and Allergy (Hay Fever) Remedies in Romania
Nov 2018
Cough, cold and allergy (hay fever) remedies is slated for stable value growth at constant 2018 prices over the forecast period. However, growth is set to be slower than over the review period due to the higher sales base. On average, Romanian ...
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