Romania

Romania’s economy will moderate but still grow at a healthy pace. Private consumption will moderate due to weakening consumer confidence and smaller wage and job gains; however, it is still an important driver of growth. Fixed investment should ...

It is safe to say that coffee is the national hot drink in Romania, with per capita consumption significantly higher than that of tea, for example. Coffee is almost always consumed with sugar. When ordering coffee it is normal to be asked “how many” ...

Hot drinks in Romania is a small category and, due to the perception of consumers of powder drinks having high chemical contents, retail volume sales have remained low in comparison to coffee and tea. The low availability of these products and poor ...

Tea continues to be perceived by many Romanians as a product for treating colds. This perception is however slowly changing and this is expected to have a positive impact over the forecast period. Fruit/herbal tea is by far the largest product in ...

Hot drinks recorded accelerating retail volume growth in 2019, largely driven by coffee, the staple hot drink in the country, although tea and other hot drinks also continued to register strong increases in consumption. Coffee is normally consumed as...

Continued increases in incomes, particularly in urban areas, are enabling Romanian households to replace and upgrade appliances and electronics more frequently. Rising living standards in the country mean that households are able to be more up to ...

Packaged food recorded further retail value growth in Romania in 2019 due to strong increases in disposable incomes following the high GDP growth rates over 2016-2018, which made Romania one of the most dynamic economies in the EU. Economic growth ...

Chilled snacks and chilled dairy desserts recorded the strongest retail value growth in 2019 and are expected to continue to do so over the forecast period. These products target the same consumers, namely families with children. As children are ...

Butter witnessed three years of significant price hikes over 2017-2019, which led to falling retail volume sales over the period. However, the declines were mitigated to some extent by higher average incomes over the same period, while retail value ...

Unprocessed cheese remained the most popular format in Romania in 2019. Soft cheese was the most popular, with telemea, a traditional soft goat’s cheese similar to feta, a staple part of most traditional Romanian meals. Consumption of this cheese is ...

Drinking milk products recorded strong retail value growth in 2019, largely as a result of higher disposable incomes allowing consumers to switch away from unprocessed, unpackaged milk to packaged variants. Unpackaged artisanal milk has always been ...

The most important driver of growth of baby food in 2019 was the increase in average incomes due to the continuing strong performance of the economy and the intervention of the government to increase the salaries of public employees and the minimum ...

Unprocessed cheese remained the most popular format in Romania in 2019. Soft cheese was the most popular, with telemea, a traditional soft goat’s cheese similar to feta, a staple part of most traditional Romanian meals. Consumption of this cheese is ...

Sour milk products recorded strong retail volume growth over the forecast period and into 2019, largely due to the traditional popularity of lapte batut, a type of buttermilk which is perceived as healthy and natural. Lapte batut has a long history ...

Perceived as containing nutritional attributes, sales of breakfast cereals were positively affected by the health and wellness trend in 2019. Focusing on this trend, manufacturers looked to increase the consumer base for breakfast cereals, with ...

Ready meals continued to perform strongly in Romania in 2019 as economic growth resulted in longer working hours and busier lifestyles, which left many consumers with less time for cooking. This trend was especially visible in large cities. Apart ...

Higher disposable incomes contributed to an upward trend in consumption of healthier sweet spreads, which can be translated into higher contents of natural ingredients. For the younger generation in particular, consumption of sweet spreads was ...

Romania is a traditional producer of sunflower seeds and consumption of sunflower oil remains high and effectively dictates the performance of edible oils. Romanians are traditionalists in terms of food and home cooking and the fact that the local ...

Processed meat and seafood are highly popular staples among consumers of all ages and incomes across the country. Higher incomes stimulated consumption of more sophisticated and healthier formats in 2019. A switch was noticeable in processed poultry ...

Bread continued to dominate baked goods in 2019 and was in effect the driver of the overall category. Romania is a large producer of wheat and bread is consequently a traditional product in the country. It remains an integral part of an inexpensive ...