Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Country Briefing

    Country Briefing

    Income and Expenditure: Romania

    Dec 2018

    After a period of rapid expansion, real consumer income and expenditure are forecast to grow at a more modest pace by 2030. Fears of an overheating economy, weaker business confidence, and anticipated public spending cuts are expected to result in ...

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    Strategy Briefing

    Strategy Briefing

    Top 10 Energy-Producing Countries in 2030

    Dec 2018

    The energy sector is the key provider for many integral sectors in every economy, such as chemical products, utilities, transport, metal products manufacturing, etc. Over the 2017-2030 period, the energy industry is expected to experience stable ...

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    Country Report

    Country Report

    Baked Goods in Romania

    Nov 2018

    Bread continued to dominate sales of baked goods in 2018. Being a traditional product, fuelled by the fact that Romania is a major producer of wheat, there is a high rate of consumption of bread per capita due to the wide perception of it as a staple...

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    Country Report

    Country Report

    Breakfast Cereals in Romania

    Nov 2018

    Perceived as containing nutritional attributes, sales of breakfast cereals were positively affected by the health and wellness trend in 2018. Focusing on this trend, manufacturers looked to increase the consumer base for breakfast cereals. The main ...

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    Country Report

    Country Report

    Processed Fruit and Vegetables in Romania

    Nov 2018

    During 2016-2018, average incomes rose in Romania and this was reflected in changes to lifestyles and consumption habits. While consumers in the countryside and small cities continued to rely on home-made fruit and vegetable conserves, consumers in ...

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    Country Report

    Country Report

    Processed Meat and Seafood in Romania

    Nov 2018

    There is a long tradition of consuming processed meat and seafood in Romania. These products continued to be basic and very popular in 2018, and the effect of an increase in incomes towards the end of the review period supported premiumisation within...

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    Country Report

    Country Report

    Rice, Pasta and Noodles in Romania

    Nov 2018

    In a category that has reached maturity, rice, pasta and noodles maintained positive development over the review period and in 2018, supported by the growing diversity of products, such as wholegrain, brown and basmati rice, and the increased ...

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    Country Report

    Country Report

    Charge Cards in Romania

    Nov 2018

    Charge cards was the smallest category of financial cards with visible sales in Romania over the review period, recording a marginal share for both numbers of cards and transaction value. Charge cards largely consists of commercial cards, which ...

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    Country Report

    Country Report

    Credit Cards in Romania

    Nov 2018

    Credit card spending has gone hand in hand with the economic recovery and the consequent rising consumption. 2018 was no exception to this, being another year with strong double-digit growth. Increased incomes strengthened consumers’ confidence and ...

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    Country Report

    Country Report

    Debit Cards in Romania

    Nov 2018

    It is no surprise that debit cards dominate financial cards due to the easy process with which such products are issued by banks, with minimal requirements. They come with reduced or zero costs associated, in those cases when a permanent source of ...

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    Country Report

    Country Report

    Financial Cards and Payments in Romania

    Nov 2018

    Financial cards are on a path that only seems to be going up in Romania. 2017 and 2018 marked new peaks in terms of number of cards in circulation, transactions and value. On the one hand this was the result of the favourable environment, with the ...

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    Country Report

    Country Report

    Pre-Paid Cards in Romania

    Nov 2018

    After electronic meal vouchers were launched in 2015 as an alternative to the paper version and gained further penetration in 2016, 2017 was the year to confirm the success of the digital version of the employee benefit. At the end of 2018, more than...

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    Country Report

    Country Report

    Store Cards in Romania

    Nov 2018

    No store cards are present in Romania, with no expectations of such products being launched over the forecast period. Store cards are successfully substituted in Romania by cobranded credit cards or classic lending products provided by banking or ...

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    Country Report

    Country Report

    Edible Oils in Romania

    Nov 2018

    Edible oils consumption remained high in Romania in 2018, as such products are staples in the country. Sunflower oil continued to account for a dominant share of retail volume sales, and thus dictated the overall performance of the category. Romania ...

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    Country Report

    Country Report

    Ready Meals in Romania

    Nov 2018

    Ready meals continued to perform strongly in Romania in 2018 as economic growth resulted in longer working hours and busier lifestyles, which many left consumers with less time for cooking. This trend was especially visible in large cities. Aside ...

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    Country Report

    Country Report

    Sauces, Dressings and Condiments in Romania

    Nov 2018

    Increasing consumer sophistication played an important role in driving demand within sauces, dressings and condiments in 2018. As rising incomes and busy lifestyles led Romanians to eat out more often, many developed a greater appreciation for ...

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    Country Report

    Country Report

    Soup in Romania

    Nov 2018

    In line with rapid growth in average incomes and the trend towards busier lifestyles, the increasing desire for convenience among consumers continued to support the positive development of soup in Romania in 2018. Overall, Romanians remain ...

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    Country Report

    Country Report

    Sweet Spreads in Romania

    Nov 2018

    Rising incomes and increased health-consciousness continued to strengthen demand for more sophisticated and premium sweet spreads with a high content of natural ingredients in Romania in 2018. These included products with no added sugar, organic ...

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    Country Report

    Country Report

    Analgesics in Romania

    Nov 2018

    Analgesics is a large and diverse category in Romania and demand is spread relatively evenly over numerous categories. Thus, positive growth over the forecast period is set to be based on steady growth across numerous categories, including aspirin, ...

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    Country Report

    Country Report

    Cough, Cold and Allergy (Hay Fever) Remedies in Romania

    Nov 2018

    Cough, cold and allergy (hay fever) remedies is slated for stable value growth at constant 2018 prices over the forecast period. However, growth is set to be slower than over the review period due to the higher sales base. On average, Romanian ...

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