Romania

Despite fears for global slowdown and weakening economic confidence, consumer income and expenditure in Romania are forecast to grow at a moderate rate by 2030. Strong manufacturing base and high interest from foreign investors help to sustain the ...

Dishwashers recorded further strong growth in 2019 as product awareness is growing. Penetration, however, remains low as dishwashers are still regarded as non-essential products by the average Romanian. There is strong potential for growth due to ...

Retail volume sales of microwaves continued to decline in 2019, whilst value sales increased due to strong premiumisation in the category - only high-end products with multiple features which guarantee healthy cooking fare well on the Romanian ...

Large cooking appliances recorded further moderate volume growth in 2019, with higher value growth as consumers embraced premium, innovative products due to their increased purchasing power and a wide offering of sophisticated products. Growth was ...

Air treatment products recorded strong and steady growth throughout the review period and in 2019 due to hot summers and climate change. Consumers are attracted by multiple product features and low energy consumption (for cost-saving reasons rather ...

The improving economic situation in the country, rising disposable incomes and increased consumer product awareness further supported sales of consumer appliances in Romania in 2019. High-quality, innovative and efficient products were increasingly ...

Personal care appliances registered another year of retail volume sales growth in 2019 due to economic factors and changing consumer lifestyles. Romanians are increasingly concerned about their image and are showing a higher propensity to spend on ...

Rising disposable incomes and a more educated consumer base boosted retail volume sales of home laundry appliances in 2019. Premium, energy-efficient products continued to gain ground, as did models with multiple features and special programmes (i.e....

Further growth in refrigeration appliances in 2019 was the result of new product development, with a special focus on modern-looking and energy-efficient models that provide a multitude of functions which enable the ideal storage of various food ...

Food preparation appliances are welcomed by consumers leading increasingly hectic lifestyles. With less time to spend on cooking, Romanians favour products that enable them to prepare food in a timely manner, such as food processors and blenders. ...

Small cooking appliances are sought-after products in Romania as a large part of the population still cooks and eats at home. The rather complex Romanian cuisine relies heavily on frying, whilst baking and grilling are also common. This supports the ...

With rising disposable incomes and increasing product variety, vacuum cleaners registered another year of retail volume and value sales growth in 2019. Romanians are attached to their homes and home ownership in Romania is amongst the highest in ...

Bottled water continued to see strong growth in both off-trade volume and current value terms in 2019. However, consumer behaviour changed in the last decade, with still bottled water first overtaking the off-trade volume sales of carbonated bottled ...

Rising per capita GDP influenced sales of juice in 2019. Higher disposable incomes enabled consumers to spend more, leading to strong off-trade volume and current value growth, although rising unit prices hampered the development of the category to ...

RTD coffee continued to see moderate off-trade volume growth and dynamic off-trade current value growth in 2019. However, growth was from a low base, and RTD coffee remains a niche category in Romania. This is expected to continue in the forecast ...

Concentrates continued to see off-trade volume and current value growth in 2019, although value growth was lower than all other soft drinks categories. The biggest competition facing concentrates in Romania is home production. Although there is ...

Although carbonates continued to see off-trade volume and current value growth in 2019, the volume growth rate was slower than seen in earlier years of the review period. One of the biggest challenges faced by carbonates is the increasing desire to ...

RTD tea saw renewed growth in both off-trade volume and current value terms in 2019. This was partly due to promotional activities, as well as the perception that RTD tea is healthier than regular carbonates. In addition, the increasing product ...

Energy drinks continued to see strong growth in both off-trade volume and current value terms in 2019, with a strong but much slower performance expected in the forecast period. The main negative influence on the development of energy drinks in the ...

In 2019, soft drinks continued to record healthy off-trade volume growth and even higher off-trade current value growth, although there were strong discrepancies between the urban and rural populations in terms of expenditure and brand/category ...