Romania

Wipes continued to grow strongly in 2022, even after the end of the pandemic, since Romanian consumers maintained a strong preoccupation with health and hygiene. Wipes are affordable products with a ubiquitous presence in Romanian retailers, and…

In 2021 menswear began notable rebound after seeing double-digit decline in both volume and value terms during the pandemic. Men’s jeans saw particularly strong growth. During lockdown men preferred comfortable sporty clothes because they had to stay…

Footwear saw plummeting volume and current value sales during the pandemic. With most Romanians spending more time at home throughout 2020, working, studying or socialising from home, the demand for footwear dropped significantly. Meanwhile, thanks…

The war following the Russian invasion of Ukraine has been making retail tissue more expensive in Romania since it resulted in the EU banning imports of birch (used in the production of toilet paper, for instance) from Russia and Belarus. In…

The Romanian consumer foodservice registered healthy growth in current value sales in 2022, in spite of difficult economic fundamentals. High inflation caused by in particular increased energy prices due to the war in Ukraine led to steep price…

Volume demand is maintained in home insecticides, due to ongoing necessity for such products. Indeed, consumers continue to seek specialised solutions for their pest-related issues, and the rising variety and increased promotions of these products…

Home care in Romania is seeing an overall positive performance in 2022, albeit with volume growth notably lower than value growth. There are various factors at play here: one being consumers’ higher home-hygiene standards which were inspired by the…

Air care maintains healthy value and volume growth both in 2022, following the boost seen during the era of the pandemic lockdowns when consumers sought to enhance their home environments. Indeed, air care has particularly benefitted from this trend…

Non-sheer hosiery was already the most popular product area within hosiery prior to the pandemic, due to its practical nature and suitability for among men, women and children alike, which is not necessarily the case for sheer hosiery. In addition,…

Toilet care is seeing small positive volume growth in 2022, in addition to value growth which is being driven by premiumisation. Indeed, toilet care is a category which benefits from consumers’ demand for products with reliable efficiency in addition…

Polishes records another year of negative volume growth in 2022, despite the positive value growth seen due to rising unit prices. One major reason for this is the growing strong competition from surface care products, which are becoming increasingly…

Baby and toddler wear was the least impacted product area within childrenswear during the pandemic, with current value sales seeing the smallest decline. Given the fact that babies and toddlers require new clothing more often, as they grow more…

In 2021 womenswear saw the first signs of strong rebound growth, after being drastically negatively affected by the pandemic in 2020. In June 2021 restrictions on the operation of shopping centres were lifted, which helped foot traffic start to…

After a boosted performance during the COVID-19 years, due to the cocooning and home-cooking trends arising from the pandemic lockdowns, dishwashing has fallen into a small negative-digit decline in 2022. This is attributed to consumers’ return to…

Sportswear was not as badly affected by 2020’s pandemic as some other apparel and footwear categories, though it still suffered double-digit current value decline. Romanians preferred to purchase comfortable sportswear which they could use during the…

Surface care continues to be supported by the consumers’ heightened hygiene concerns arising from the era of COVID-19, during which they cleaned and disinfected their homes more frequently. During this time, there was a specific rising focus on…

Value growth is robust in laundry care in Romania in 2022 and, although volume growth is a little lower this year compared to the previous two years, demand remains reliable. Modern products, such as liquid detergents and liquid tablet detergents are…

Bleach sees only small value growth in 2022, whilst slumping into negative figures in volume terms. Indeed, after a more positive performance during the era of the pandemic, when consumers were preoccupied with disinfecting their homes, bleach is now…

Sales of jeans saw significant declines during the pandemic as consumers spent more time at home and therefore looked for more comfortable apparel, such as sportswear. In addition, the temporary closure of non-essential retailers contributed to…

All product areas of apparel accessories during the pandemic, with the exception of other apparel accessories, witnessed declining demand as consumers spent more time at home and so did not need protection from the cold as frequently. Similarly,…