Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Country Briefing

    Business Dynamics: Romania

    Oct 2018

    The ease of doing business in Romania has improved significantly, owing to various reforms. However, meaningful bureaucracy and the reversal of anti-corruption legislation could stymie further progress. Low higher educational attainment is a ...

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    Country Briefing

    Country Briefing

    Households: Romania

    Sep 2018

    A positive economic environment is helping Romanian households, although jobless household heads in rural areas are essentially excluded from the benefits of economic growth. A dynamic real estate market is being shaped by the new demands of ...

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    Country Report

    Country Report

    Car Rental (Destination) in Romania

    Sep 2018

    Public transport in Romania, such as buses and trains, remains underdeveloped. Low investment over the years in the country’s railways and buses has had a positive impact on car rental, which has continued to see strong current value growth in 2018. ...

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    Country Report

    Country Report

    Airlines in Romania

    Sep 2018

    The low price per person, the increasing number of destinations and the higher frequency of flights has all contributed towards the growing dominance of low cost carriers. While business travellers prefer scheduled airlines, most Romanians leaving ...

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    Country Report

    Country Report

    Lodging in Romania

    Sep 2018

    With inbound arrivals and domestic trips continuing to record strong growth in 2018 lodging has continued to see double-digit current value growth. Mid-market and luxury and upscale hotels continue to account for the majority of value sales as well ...

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    Country Report

    Country Report

    Online Travel Sales and Intermediaries in Romania

    Sep 2018

    The importance of online players increased rapidly during the review period. This is seen in the strong positions of local player Vola.ro and Booking.com, with the latter leading travel intermediaries in 2018 having seen a further increase in its ...

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    Country Report

    Country Report

    Travel in Romania

    Sep 2018

    Romania’s travel industry continues to record healthy growth in 2018, backed by a further rise in inbound arrivals, albeit growth has been slower than in the previous three years. The country’s economy continues to grow with the unemployment rate ...

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    Country Report

    Country Report

    Tourism Flows in Romania

    Sep 2018

    Airlines, especially low cost carriers, have been very active in extending their reach with passengers benefiting from an increasing number of routes. This has supported the ongoing rise in inbound arrivals in 2018, with routes to destinations ...

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    Country Report

    Country Report

    In-Car Entertainment in Romania

    Aug 2018

    The positive economic context is closely linked to the growing number of cars in Romania. According to the Romanian government, there were six million registered cars in Romania in 2018, two thirds being older than ten years. The same source ...

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    Country Report

    Country Report

    Computers and Peripherals in Romania

    Aug 2018

    Computers and peripherals registered another year of retail volume declines, mostly due to the falling popularity of tablets. While laptops declined in retail volume terms in 2018, the category registered growth in retail value sales, illustrating ...

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    Country Report

    Country Report

    Home Audio and Cinema in Romania

    Aug 2018

    Increasing consumer purchasing power and a positive economic context favoured higher retail value sales of home audio and cinema in Romania in 2018. Romanians are becoming more sophisticated consumers, focusing on quality when it comes to their ...

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    Country Report

    Country Report

    Home Video in Romania

    Aug 2018

    Retail volume sales of home video continued to register strong growth in 2018, given growing disposable incomes, the diversification of retailers’ product portfolios, new product development and the FIFA World Cup. Romanians are becoming more ...

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    Country Report

    Country Report

    Imaging Devices in Romania

    Aug 2018

    Retail volume sales of imaging devices continued to decline in 2018, with growing competition from smartphones. Given the launch of increasingly innovative smartphone products, equipped with high-performance cameras, Romanians are becoming more ...

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    Country Report

    Country Report

    Mobile Phones in Romania

    Aug 2018

    Mobile phones registered strong retail volume growth in 2018, with the main engine being smartphones. These products are popular as they are lightweight devices which address a multitude of consumer needs, such as communication, media consumption, ...

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    Country Report

    Country Report

    Consumer Electronics in Romania

    Aug 2018

    Increasing disposable incomes and the constant diversification of retailers’ product portfolios resulted in another year of retail volume growth in consumer electronics. In 2018, Romanians continued to migrate towards premium products and became more...

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    Country Report

    Country Report

    Portable Players in Romania

    Aug 2018

    Despite the overall positive performance of the entire consumer electronics market, portable media players registered another year of declining volume sales in 2018. Although Romanians are earning more, they are increasingly less inclined to purchase...

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    Country Report

    Country Report

    Wearable Electronics in Romania

    Aug 2018

    Romanians are increasingly preoccupied with living a healthier life or in practicing sports. There is also interest in innovative devices, which can provide the consumer with personal stats. In this context, wearable electronics registered rapid ...

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    Country Report

    Country Report

    Packaging Industry in Romania

    Aug 2018

    The performance of packaging in 2017 was mainly the consequence of the impressive growth of the economy, which witnessed a high growth rate for the third consecutive year. The advance of the economy resulted in increased consumer confidence, with ...

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    Country Briefing

    Country Briefing

    Economy, Finance and Trade: Romania

    Aug 2018

    Romania has continued to be one of the best performing economies in Europe, thanks to robust growth in private consumption expenditure. The government has been focusing on enhancing the country's overall foreign investment appeal, which has also ...

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    Country Profile

    Country Profile

    Romania: Country Profile

    Jul 2018

    Romania’s economy will slow but still grow at a healthy pace. Private consumption will moderate but continue to be a significant driver. Exports are also performing well. Acceleration in EU-backed investment projects ensures a rise in fixed ...

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