Romania

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as ...

Ice cream and frozen desserts is not expected to be significantly affected by COVID-19 related restrictions in 2021. Demand for ice cream and frozen desserts is highly seasonal and the majority of sales occur in spring/summer season from May until ...

As a third wave of infections of COVID-19 led to another lockdown in the month of March, the extended period of home seclusion boosts volume and value growth for sweet biscuits, snack bars and fruit snacks in 2021. This is expected to be the result ...

Volume and value growth is predicted to continue to suffer in 2021, as COVID-19 limits consumers need for gum outside of the home. This is predicted to lead to negative current value and retail volume growth for gum as a whole, with bubble gum and ...

Savoury snacks is predicted to continue to see positive growth in 2021, with consumers continuing to buy savoury snacks to enjoy in the home. As such, retail volume growth is predicted to be marginally higher compared to 2020, driven by savoury ...

2021 is in many ways a continuation of the previous year, with a third wave of infections leading to another lockdown in March 2021. Remote work, school closures and restrictions on activities outside of the home continue to shape demand for sugar ...

Chocolate confectionery is anticipated to see positive growth in current value and volume terms in 2021. Home seclusion and remote work continue to support volume sales of chocolate confectionery, as consumers seek a form of indulgence and pleasure ...

The eyewear market in Romania was significantly negatively impacted by the COVID-19 pandemic in 2020. However, most of the categories are showing signs of full recovery during 2021. Sunglasses is currently the best-performing area, being not only ...

This category is now showing a clear rebound after being adversely impacted by the pandemic in 2020. However, volume sales are unlikely to return to pre-crisis levels by the end of 2021. Romanian consumers usually wear contact lenses when they meet ...

Sales of spectacles were negatively impacted by the pandemic in 2020, though spectacle frames and lenses did not decline as much as readymade reading glasses as buying the former products usually cannot be postponed. In 2021, the spectacle frames and...

Sunglasses was the eyewear category most adversely affected by the pandemic in 2020. Travel restrictions, working from home and restrictions on social events negatively impacted demand in Romania. In 2021, the category is posting outstanding volume ...

Recovering from a strong slump in pandemic-hit 2020, watches in Romania is registering strong growth in 2021, even though a number of shopping centres in counties with high COVID-19 infection rates have been closed for several months. The category ...

In 2021 the bags and luggage category in Romania is showing signs of a rebound after being significantly hampered by the impact of COVID-19 in the previous year. The products that were the worst affected, such as luggage and business bags, are ...

Colouring and markers and highlighters are showing some of the best sales performances in 2021, making their road back to pre-pandemic levels swifter than for most other categories. The performance of these products does not depend on in-person ...

Jewellery is predicted to register double-digit growth in 2021 after being drastically impacted the previous year by the pandemic. In the first half of 2021, sales of jewellery have still been affected by temporary lockdown measures imposed in each ...

Personal accessories in Romania is showing a rebound in 2021, despite the restrictions that were still in place in the first months of the year. As some counties that had high infection rates have been in lockdown for a few months, the performance of...

Romanian household numbers are projected to decline over 2021-2040. The prevalence of single-person households is expected to increase, due to growing urbanisation and changing lifestyles. The COVID-19 pandemic adversely affected economic activity ...

Tobacco recorded positive growth in 2020, driven by the dominant cigarettes. Distribution of the latter was not particularly impacted by the pandemic and subsequent lockdown, as sales are dominated by grocery retailers such as independent small ...

Tobacco free oral nicotine in the form of nicotine pouches only emerged in Romania in 2020, and therefore the niche category recorded only low volume sales compared to overall tobacco. Extremely low awareness amongst local consumers and availability ...

Demand for cigars, cigarillos and smoking tobacco continued to witness significant growth in 2020, although this was from a much lower sales base compared to cigarettes, therefore offering high growth potential. Beyond providing a perception of high ...