Romania

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Romania StatisticsConsumer Lifestyles in RomaniaRomania Country BriefingsFuture Demographics: Romania in 2030

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    Economy, Finance and Trade: Romania

    Mar 2021

    In 2020, Romania’s annual real GDP contracted amid the COVID-19 pandemic. In response to the health crisis, the government adopted fiscal and monetary measures to support the economy. Additionally, inflation moderated, due to falling oil prices and ...

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    Country Report

    Country Report

    Hypermarkets in Romania

    Mar 2021

    The COVID-19 crisis hit hypermarkets harder than other modern grocery retailing channels in 2020. Initially, hypermarkets benefited from their large space and extensive product offer, as consumers looked to stock up on large amounts of essential ...

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    Country Report

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    Direct Selling in Romania

    Mar 2021

    Direct selling in the Romanian market remains concentrated on the beauty and personal care segment, primarily through Avon and Oriflame, and is largely focused on female consumers. The emphasis on beauty and personal care products helped direct ...

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    Health and Beauty Specialist Retailers in Romania

    Mar 2021

    The growth of health and beauty specialist retailers during the COVID-19 crisis was underpinned by the good performance of chemists/pharmacies and drugstores/parapharmacies. These stores were deemed to be essential and were, therefore, allowed to ...

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    Country Report

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    Food and Drink E-Commerce in Romania

    Mar 2021

    Food and drink continues to account for a considerable proportion of Romanian consumers’ household expenditure. Indeed, the challenging and uncertain economic environment resulting from the COVID-19 crisis increased many consumers’ focus on spending ...

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    Supermarkets in Romania

    Mar 2021

    Supermarkets performed well during the COVID-19 crisis as the channel benefited from the strong locations of its outlets in downtown areas and crowded neighbourhoods, and its extensive coverage of first and second tier cities. Allowed to remain open ...

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    Department Stores in Romania

    Mar 2021

    The department stores channel was not present in Romania in 2020 and is unlikely to emerge in the market over the forecast period....

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    Electronics and Appliance Specialist Retailers in Romania

    Mar 2021

    The COVID-19 pandemic had a significant negative impact on electronics and appliances specialist retailers in 2020, with a serious reduction in foot traffic due to store closures and consumer concerns about exposure to the novel coronavirus. Stores ...

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    Home and Garden Specialist Retailers in Romania

    Mar 2021

    COVID-19 pandemic and measures introduced to limit the spread of the disease had a considerable impact on home and garden specialist retailers in 2020. However, there was a significant contrast in the performances of home improvement and gardening ...

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    Traditional Grocery Retailers in Romania

    Mar 2021

    Traditional grocery retailers saw an improved performance in 2020 compared with the previous year. During the COVID-19 crisis, traditional grocery retailers benefited from the fact that grocery outlets remained open under lockdown conditions while ...

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    Country Report

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    Homeshopping in Romania

    Mar 2021

    The decline in sales registered by homeshopping in 2020 was a continuation of the negative performance seen in 2019. In both years, the channel suffered from increased competition from e-commerce. In 2019, e-commerce proved more capable of satisfying...

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    Convenience Stores in Romania

    Mar 2021

    Convenience stores benefited from grocery outlets being allowed to stay open throughout the COVID-19 lockdown and consumers being allowed to leave their homes to purchase grocery products. Moreover, the channel saw its growth in 2020 supported by the...

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    Apparel and Footwear Specialist Retailers in Romania

    Mar 2021

    The apparel and footwear specialist retailers channel was severely impacted by the COVID-19 crisis. All stores were forced to close for two months during the state of emergency. Moreover, while stores in stand-alone locations were allowed to reopen ...

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    Retailing in Romania

    Mar 2021

    Overall, retailing maintained a positive performance in Romania during the COVID-19 pandemic. This was primarily due to the fact that grocery retailers account for the greatest proportion of retailing sales and remained open throughout the pandemic ...

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    Country Report

    Discounters in Romania

    Mar 2021

    Discounters was the most successful modern grocery retailing channel in the Romanian market in 2020. During the COVID-19 crisis, discounters benefited from providing convenient outlets located near consumers homes and competitive pricing. As in the ...

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    Mobile E-Commerce in Romania

    Mar 2021

    In common with overall e-commerce, mobile e-commerce benefited from changes to consumer lifestyles and behaviours and restrictions on the operations of store-based retailing during the COVID-19 crisis. Mobile e-commerce had a strong platform from ...

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    Country Report

    Country Report

    E-Commerce in Romania

    Mar 2021

    E-commerce was already on a steep upward curve in Romania prior to the outbreak of COVID-19 due to the strong penetration of the internet across the country, the high level of ownership of smartphones, laptops, tablets and PCs and the increasingly ...

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    Country Report

    Variety Stores in Romania

    Mar 2021

    Variety stores remains a niche area of retailing in the Romanian market and the performance of the channel during the COVID-19 crisis was primarily reliant on the activity of the dominant player, Studio Moderna SRL, and the penetration of its Top ...

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    Country Report

    Country Report

    Warehouse Clubs in Romania

    Mar 2021

    The warehouse club channel was not present in Romania in 2020, and is unlikely to emerge in the market over the forecast period....

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    Vending in Romania

    Mar 2021

    The marked decline in vending sales seen in 2020 resulted from restrictions imposed in order to limit the spread of the COVID-19 pandemic. Lockdown measures involved restrictions on consumer movement, as well as the closure of shopping centres and ...

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