Romania

Maintaining the trend seen in the previous two years, baby and child-specific products maintained solid retail volume growth in Romania in 2023, along with double-digit current value growth as prices rose. This category remains a priority for…

Bath and shower showed a positive performance in Romania in current value terms in 2023. However, this growth was purely due to inflationary price rises, as volume sales continued to decline, after the boost to sales and stockpiling seen in 2020, in…

Although beauty and personal care saw only low growth in volume terms in Romania in 2023, strong growth was seen in current value terms. Rising inflation, the pandemic, and the danger of war in Ukraine all led to changes in consumers’ priorities,…

Colour cosmetics in Romania maintained retail volume and current value growth in 2023, as consumers’ lives continued to normalise after the end of COVID-19, although volume sales were still unable to recover to the pre-pandemic level. All the main…

In 2023, deodorants in Romania exhibited robust growth in current value terms, albeit seeing only a low increase in volume terms. This positive trend marked a rebound following the setback experienced during COVID-19, which led to contractions in…