Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Romania. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
The penetration rate of contact lenses in Romania is below the European average, with the country having one of the lowest rates. Moreover, usage of contact lenses in the country remains limited to urban areas and to people with medium to high…
In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending…
The performance of spectacles in Romania has been consistently impressive, surpassing expectations and maintaining value, despite the challenges of high inflation. This indicates that Romanians prioritise quality when it comes to choosing their…
When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…