Romania

Cigarettes remain the most common choice of tobacco for the majority of smokers in 2022 and was the main driver of tobacco overall, despite the unit price increase. Widespread distribution across all retail channels in Romania supports the…

The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying…

New products stimulated category growth during the pandemic, when more time spent at home and a change in lifestyles saw more Romanians turn to cigars and cigarillos. These tobacco products are perceived as an exotic alternative and have been used by…

Retail volume growth in 2022 was boosted by a recovery in socialising following the total elimination of COVID-19 restrictions in March of the same year. The elimination of restrictions was brought about by a substantial reduction in COVID-19…