Romania

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Demand for ready meals packaging was expanding rapidly in Romania during the review period, prior to the onset of pandemic. Urbanisation was the main driver of this growth, as accelerating lifestyles meant that many consumers had less time to prepare…

COVID-19 led to an acceleration in demand growth for sauces, dressings and condiments packaging in Romania during 2020, as consumers spent more time at home and prepared and ate more meals there. On the other hand, the closure of horeca…

Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation…

Romania ranks among the top third of countries globally in the Index of Economic Freedom, supported by a favourable tax system and low barriers to trade. In addition, a supportive business environment, advancing labour market regulations and…

Liquid and tablet detergents were products within laundry care seeing a strong development in volume sales terms in Romania in 2022. In keeping with the growing complexity of consumers and their need for increasingly innovative products, several…

Gardening saw accelerated value growth in 2022 over the previous year as it continued to grow in popularity as a hobby in Romania. During the pandemic, Romanians, isolated at home, sought a greater connection with nature. In 2022, this resulted in an…

Romania’s home and garden market saw double-digit current value growth in 2022 compared to the previous year, although this was largely driven by the country’s double-digit inflation rate. This was caused by the energy crisis, stemming from the war…