Romania

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Demand for ready meals packaging was expanding rapidly in Romania during the review period, prior to the onset of pandemic. Urbanisation was the main driver of this growth, as accelerating lifestyles meant that many consumers had less time to prepare…

COVID-19 led to an acceleration in demand growth for sauces, dressings and condiments packaging in Romania during 2020, as consumers spent more time at home and prepared and ate more meals there. On the other hand, the closure of horeca…

Romania is set to experience continuing depopulation in 2021-2040 due to natural decrease and negative net migration. The population is set to age rapidly which will impact consumer trends and put further pressure on state resources. Urbanisation…

Romania ranks among the top third of countries globally in the Index of Economic Freedom, supported by a favourable tax system and low barriers to trade. In addition, a supportive business environment, advancing labour market regulations and…

Liquid and tablet detergents were products within laundry care seeing a strong development in volume sales terms in Romania in 2022. In keeping with the growing complexity of consumers and their need for increasingly innovative products, several…

Gardening saw accelerated value growth in 2022 over the previous year as it continued to grow in popularity as a hobby in Romania. During the pandemic, Romanians, isolated at home, sought a greater connection with nature. In 2022, this resulted in an…

Romania’s home and garden market saw double-digit current value growth in 2022 compared to the previous year, although this was largely driven by the country’s double-digit inflation rate. This was caused by the energy crisis, stemming from the war…

While home furnishing registered current value growth, constant value sales fell. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. One particular factor leading to steep price rises…

While home furnishing registered current value growth, constant value sales fell. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. In the context of high inflation, more Romanians…

While homewares registered double-digit current value growth, constant value sales fell slightly. Double-digit inflation, caused by the energy crisis stemming from the war in Ukraine, dampened constant value sales. Supply disruptions also led to…

The penetration rate of contact lenses in Romania is below the European average, with the country having one of the lowest rates. Moreover, usage of contact lenses in the country remains limited to urban areas and to people with medium to high…

In 2023, the eyewear landscape in Romania continues to exhibit positive retail value growth, albeit at a more modest pace compared to 2022. This relatively slower dynamic can be attributed to a combination of factors that have influenced the spending…

The performance of spectacles in Romania has been consistently impressive, surpassing expectations and maintaining value, despite the challenges of high inflation. This indicates that Romanians prioritise quality when it comes to choosing their…

When selecting a pair of sunglasses, the brand is one of the most important factors that consumers consider. In Romania, esteemed brands like Polaroid and Ray-Ban hold significant appeal, particularly for individuals who strongly consider their…

Retail volume growth in 2022 was boosted by a recovery in socialising following the total elimination of COVID-19 restrictions in March of the same year. The elimination of restrictions was brought about by a substantial reduction in COVID-19…

New products stimulated category growth during the pandemic, when more time spent at home and a change in lifestyles saw more Romanians turn to cigars and cigarillos. These tobacco products are perceived as an exotic alternative and have been used by…

The dynamic value growth seen in 2022 was almost exclusively due to the strong performance of heated tobacco. Heated tobacco is locally produced in Romania and is widely distributed through small local grocers, which are a popular channel for buying…