Romania

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

Eastern Europe’s digital development continues as consumers increasingly embrace digital services. Consumers previously suspicious of the safety of online payments began to trust and value the convenience of fast and secure online payment methods as…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Demand for ready meals packaging was expanding rapidly in Romania during the review period, prior to the onset of pandemic. Urbanisation was the main driver of this growth, as accelerating lifestyles meant that many consumers had less time to prepare…

COVID-19 led to an acceleration in demand growth for sauces, dressings and condiments packaging in Romania during 2020, as consumers spent more time at home and prepared and ate more meals there. On the other hand, the closure of horeca…