Romania

Romanian consumers remained very attached to their homes, and there was still a large part of the population that worked from home (or in a hybrid work system). In general, consumers are placing a higher importance on having a pleasant environment at…

Air treatment products is the winner in 2023, showing the strongest retail volume growth across the consumer appliances categories. This growth is being stimulated by a rising number of heatwaves in the country and increasingly crowded (and hot)…

Low cost carriers remained the largest category of airlines in Romania in 2023 in terms of both value sales and passengers carried as it recorded stronger growth in passenger numbers than full service carriers, although full service carriers recorded…

Despite the economic and geopolitical uncertainty of 2022, alcoholic drinks in Romania enjoyed some significantly positive developments in some of its categories. This was in large part due to the successful eradication of COVID-19 restrictions as of…

As Romanian consumers have more financial resources available, they are willing to explore and invest in higher-quality and more sophisticated alcoholic drinks. Consequently, this places pressure on producers to make sure the packaging of their…