Russia

Several consumer trends were relevant for most fast-moving consumer goods categories during 2017. One was for packaging formats that enabled cost-savings. This was in response to ongoing price sensitivity among consumers due to decreasing real income...

After a contraction during the 2015-2016 period, per capita gross income and consumer expenditure in Russia has started to recover and are expected to see more stable growth rates in the long run, backed by the country’s improved economic outlook. An...

As world trade and investment deals become more interconnected in the context of globalisation, no economy is immune to fluctuations in the global economy. Insights into the best growth opportunities and “what if” scenarios are crucial to ...

Eastern Europe is expected to see a somewhat improved performance after the economic downturn in some of its key markets. A number of factors will continue to impact both volume and value sales of laundry care, such as financial uncertainties, ...

Ancient grains speak to tradition and cultural heritage, but it is unquestionable that an increasing number of health-conscious consumers seek these ingredients. This briefing analyses the nutritional value of ancient grains, and delves into their ...

Eyewear’s performance was slightly better in 2018 compared to the previous year. An ageing population, increased average life expectancy and intensified use of digital devices supported the category’s performance. However, growth level of eyewear in ...

With the Russian population ageing, demand for spectacles increased further in 2018. Presbyopia is an age-related vision condition from which many people start to suffer in their 40s or older, even if they have never had eye problems before. In the ...

Skin care sales in Eastern Europe have shown unspectacular results as weak economies in the region’s largest countries have hindered sales. Turnovers are picking up with shoppers becoming more affluent as well as educated. Previously unseen brands ...

Russia continues to benefit from its vast natural resources and remains a global powerhouse in agricultural, energy and mining production. Agricultural exports are rising, but energy exports are affected by Western Europe’s efforts to reduce ...

2017 was a year of significant price reductions in alcoholic drinks. Manufacturers also started looking at other ways to increase growth including packaging, especially secondary packaging in spirits. The variety of gift offers and share of secondary...

In 2017 the Russian government continued its policy of increasing excise taxes on cigarettes. The Tax Code of Russia provides a further increase in excise taxes on tobacco products for three years ahead from 2018 to 2020. In addition to the ...

Cigars began to show signs of recovery in 2017 after the major declines since early 2014 due to the unfavourable macroeconomic conditions and measures taken by government such as raising excise taxes and prohibiting smoking in public places. However,...

In 2017, the government continued to increase excise rates for all categories of tobacco. For quite new categories in Russia, such as e-liquids containing nicotine, single use cig-a-likes and heated tobacco, excise taxes were introduced for the first...

Heated tobacco continued to record the strongest retail volume growth in 2017. The product primarily attracts buyers because of its positioning as a healthy alternative to smoking, although this has not been proven. The trend towards a healthy ...

This report explores the changes taking place in the luxury hotel and travel market, which saw another year of strong growth. Thanks to a combination of wealth expansion and changing consumer habits, the industry has seen greater opportunities across...

At the end of the review period, the athleisure and convenience trends continued to push sales of crossbody bags and backpacks. More Russians preferred casual apparel and footwear, which better suit these types of bags. Consumers like their ...

Internet retailing saw strong retail current value sales growth in 2018, especially in fine jewellery. The number of jewellery companies offering online sales increased, since they realised the importance of marketing their products via the internet....

Personal accessories registered a sluggish retail volume growth performance in 2018, although retail current value growth was healthier. Higher retail value growth in 2018 reflected the rise in unit prices. Limited purchasing power was a significant ...

A growing number of Russians use their mobile communication devices, rather than watches, to tell the time. Smart wearables registered double-digit retail volume sales growth in 2017. Moreover, the possession rate of smartphones increased by 32 ...

Parents remained the main purchasers of writing instruments in Russia at the end of the review period. Thus, demographic changes were reflected in the demand for these products, especially ball point pens and pencils. In 2018, the number of ...