Russia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Russia StatisticsConsumer Lifestyles in RussiaRussia Country BriefingsFuture Demographics: Russia in 2030

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    Country Report

    Country Report

    Eyewear in Russia

    Aug 2020

    Current value and volume sales of eyewear are expected to fall in 2020 due to the impact of COVID-19. The enforced closure of all non-essential retail outlets during early 2020, including many optical shops, halted a large proportion of eyewear ...

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    Country Report

    Country Report

    Contact Lenses and Solutions in Russia

    Aug 2020

    Following a sustained period of positive current value growth, sales of contact lenses and solutions are expected to fall over 2020 as a whole due to the impact of COVID-19. Many consumers were unable to go to work and engage in social activities ...

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    Country Report

    Country Report

    Spectacles in Russia

    Aug 2020

    Following strong current value growth in 2019, sales of spectacles are expected to fall dramatically during 2020 as a result of the COVID-19 pandemic, with double-digit value declines for all categories. The closure of all non-essential retail ...

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    Country Report

    Country Report

    Sunglasses in Russia

    Aug 2020

    Up to 2020, there was a growing trend among consumers in Russia to switch from unbranded Chinese products to branded sunglasses with unit prices in the range of RUB3,000-4,000. This was driven by a desire for quality and interesting design. However, ...

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    Country Report

    Country Report

    Writing Instruments in Russia

    Aug 2020

    Writing instruments is expected to record volume and current value declines across all categories in 2020, reversing earlier growth trends. However, these are expected to be less severe than elsewhere in personal accessories. This reflects the ...

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    Country Report

    Country Report

    Watches in Russia

    Aug 2020

    Sales of watches are expected to fall significantly in 2020 due to consumers prioritising spending on essential goods over discretionary items, along with a sharp fall in tourist spending due to travel restrictions. High mechanical watches is ...

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    Country Report

    Country Report

    Personal Accessories in Russia

    Aug 2020

    A sharp fall in sales of personal accessories is expected in 2020 in both current value and volume terms due to the impact of COVID-19 as a large number of consumers prioritise purchases of essential goods only. Across all categories, sales have been...

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    Country Report

    Country Report

    Bags and Luggage in Russia

    Aug 2020

    Following a sustained period of low to modest growth, volume and current value sales of bags and luggage are now expected to fall sharply in 2020 as the COVID-19 pandemic, reduced discretionary spending, and consumers’ high price sensitivity and ...

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    Country Report

    Country Report

    Jewellery in Russia

    Aug 2020

    Economic constraints and fewer opportunities for wearing fine and costume jewellery are expected to significantly reduce sales of jewellery in 2020. Headwinds from many directions are expected to hit fine jewellery hard, including ongoing declines in...

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    Country Report

    Country Report

    Toys and Games in Russia

    Aug 2020

    Toys and games in Russia is set to record a stronger performance in value terms at constant 2019 prices in 2020 in response to COVID-19 as early lockdown measures supported demand for “hometainment” amongst parents of younger children, and adults ...

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    Country Report

    Country Report

    Video Games in Russia

    Aug 2020

    Video games experienced a much stronger performance in Russia in 2019 compared to traditional toys and games, with double-digit current value growth recorded by both video games hardware and video games software resulting in the category now holding ...

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    Country Report

    Country Report

    Traditional Toys and Games in Russia

    Aug 2020

    Despite a return to healthier current value growth in 2019 after several years of slow demand, traditional toys and games is being gradually influenced by changing demographics linked to declining birth rates in the country. Pre-teens (population ...

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    Strategy Briefing

    Strategy Briefing

    Toys and Games Global Industry Overview

    Jul 2020

    The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to ...

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    Country Report

    Country Report

    Cigarettes in Russia

    Jul 2020

    Cigarettes continued to decline in retail volume sales terms in 2019, with the category suffering falling volumes for more than a decade now. The downward trend can be attributed to a number of factors. For example, the health awareness trend has ...

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    Country Report

    Country Report

    Tobacco in Russia

    Jul 2020

    In 2020, retail volume sales of cigarettes are not expected to be greatly affected by COVID-19. Smoking habits for everyday smokers have not really been changing, even if people were spending more time at home. However, pipe tobacco consumption will ...

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    Country Report

    Country Report

    Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Russia

    Jul 2020

    In 2019, heated tobacco continued to record extremely strong growth. The category continues to mainly be driven by the Phillip Morris product Iqos, which continues to innovate and dominate sales. The category is growing rapidly as a result of ...

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    Country Report

    Country Report

    Cigars, Cigarillos and Smoking Tobacco in Russia

    Jul 2020

    Cigarillos remained the biggest product in both retail volume and current value sales terms in cigars and cigarillos in 2019. The difference is mainly attributed to price disparity – cigarillos are significantly cheaper than cigars, especially large ...

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    Country Profile

    Country Profile

    Russia: Country Profile

    Jul 2020

    Russia’s real GDP will decline steeply in 2020. Russia faces a double hit from sharply lower oil prices and lockdown-driven deceleration in domestic demand in the context of the COVID-19 outbreak. Against this backdrop a sharp slump in economic ...

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    Country Report

    Country Report

    Sun Care in Russia

    Jun 2020

    Premium sun protection recorded the best value growth within sun care in 2019, driven by the popularity of dermo-cosmetic brands. Sun protection remains the dominant area within sun care, as it is better supported by promotional and advertising ...

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    Country Report

    Country Report

    Hair Care in Russia

    Jun 2020

    The health and wellness trend is growing across various industries, having a significant impact on hair care in Russia. Russians, in general, have adopted a more natural approach towards their hair care routines. Local consumers are becoming more ...

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