Russia

Current value and volume sales of eyewear are expected to fall in 2020 due to the impact of COVID-19. The enforced closure of all non-essential retail outlets during early 2020, including many optical shops, halted a large proportion of eyewear ...

Following a sustained period of positive current value growth, sales of contact lenses and solutions are expected to fall over 2020 as a whole due to the impact of COVID-19. Many consumers were unable to go to work and engage in social activities ...

Following strong current value growth in 2019, sales of spectacles are expected to fall dramatically during 2020 as a result of the COVID-19 pandemic, with double-digit value declines for all categories. The closure of all non-essential retail ...

Up to 2020, there was a growing trend among consumers in Russia to switch from unbranded Chinese products to branded sunglasses with unit prices in the range of RUB3,000-4,000. This was driven by a desire for quality and interesting design. However, ...

Writing instruments is expected to record volume and current value declines across all categories in 2020, reversing earlier growth trends. However, these are expected to be less severe than elsewhere in personal accessories. This reflects the ...

Sales of watches are expected to fall significantly in 2020 due to consumers prioritising spending on essential goods over discretionary items, along with a sharp fall in tourist spending due to travel restrictions. High mechanical watches is ...

A sharp fall in sales of personal accessories is expected in 2020 in both current value and volume terms due to the impact of COVID-19 as a large number of consumers prioritise purchases of essential goods only. Across all categories, sales have been...

Following a sustained period of low to modest growth, volume and current value sales of bags and luggage are now expected to fall sharply in 2020 as the COVID-19 pandemic, reduced discretionary spending, and consumers’ high price sensitivity and ...

Economic constraints and fewer opportunities for wearing fine and costume jewellery are expected to significantly reduce sales of jewellery in 2020. Headwinds from many directions are expected to hit fine jewellery hard, including ongoing declines in...

Toys and games in Russia is set to record a stronger performance in value terms at constant 2019 prices in 2020 in response to COVID-19 as early lockdown measures supported demand for “hometainment” amongst parents of younger children, and adults ...

Video games experienced a much stronger performance in Russia in 2019 compared to traditional toys and games, with double-digit current value growth recorded by both video games hardware and video games software resulting in the category now holding ...

Despite a return to healthier current value growth in 2019 after several years of slow demand, traditional toys and games is being gradually influenced by changing demographics linked to declining birth rates in the country. Pre-teens (population ...

The toys and games industry sees positive growth, although with setbacks due to Coronavirus. In traditional toys, long-term opportunities lie in licensing and categories combining play, education and skill-building experience. Broader exposure to ...

Cigarettes continued to decline in retail volume sales terms in 2019, with the category suffering falling volumes for more than a decade now. The downward trend can be attributed to a number of factors. For example, the health awareness trend has ...

In 2020, retail volume sales of cigarettes are not expected to be greatly affected by COVID-19. Smoking habits for everyday smokers have not really been changing, even if people were spending more time at home. However, pipe tobacco consumption will ...

In 2019, heated tobacco continued to record extremely strong growth. The category continues to mainly be driven by the Phillip Morris product Iqos, which continues to innovate and dominate sales. The category is growing rapidly as a result of ...

Cigarillos remained the biggest product in both retail volume and current value sales terms in cigars and cigarillos in 2019. The difference is mainly attributed to price disparity – cigarillos are significantly cheaper than cigars, especially large ...

Russia’s real GDP will decline steeply in 2020. Russia faces a double hit from sharply lower oil prices and lockdown-driven deceleration in domestic demand in the context of the COVID-19 outbreak. Against this backdrop a sharp slump in economic ...

Premium sun protection recorded the best value growth within sun care in 2019, driven by the popularity of dermo-cosmetic brands. Sun protection remains the dominant area within sun care, as it is better supported by promotional and advertising ...

The health and wellness trend is growing across various industries, having a significant impact on hair care in Russia. Russians, in general, have adopted a more natural approach towards their hair care routines. Local consumers are becoming more ...