Russia

The COVID-19 pandemic limited consumers’ opportunities to take part in sport and exercise in 2020, as facilities such as gyms and leisure centres were forced to close and many sporting events were cancelled. While many consumers engaged in informal…

2021 was a good year for almost all categories of soft drinks in Russia. Major categories such as carbonates and bottled water were boosted by a recovery in the horeca channel as COVID-19 restrictions were eased, as well as the hot summer in 2021. In…

The review period was challenging for RTD tea as manufacturers focused on their developments in other soft drinks categories. The situation was compounded by the outbreak of COVID-19 with at-home consumption unable to compensate for the sharp decline…

The significant reduction in opportunities for impulse purchases and on-the-go consumption as a result of the COVID-19 pandemic had a considerable negative impact on sales of RTD coffee in 2020. While home seclusion and more people engaged in remote…

On-trade sales of juice plummeted in 2020 as Russia’s COVID-19 measures caused widespread disruption to the country’s foodservice industry. However, this decline did not have a significant negative impact on total volume sales of juice because the…

Regular energy drinks continued to post double-digit growth in retail volume terms in 2021, continuing the pattern seen over the last decade. A key growth driver remained the perception of energy drinks as a good way to obtain additional energy when…

Powder concentrates remained the major category in concentrates in 2021, accounting for 97% of off-trade volume sales in RTD volume terms. This category is mainly presented in the form of kisel (traditional Russian drink based on berries and starch…

Carbonates continued to register healthy growth in total volume terms in 2021, although off-trade sales registered slower growth as on-trade and fountain sales registered a recovery. The hot summer coupled with the limited foreign travel…

The outbreak of COVID-19 had a big influence on sales of bottled water in 2020. With consumers placed under lockdown there was a spike in demand for larger bottles, while consumers also started buying bottled water in bulk through e-commerce. In an…

Sales of Asian speciality drinks remain negligible in Russia, with this situation not expected to change over the forecast period.

Demand for super premium colour cosmetics continued to decline in 2021. As result of COVID-19, work and social arrangements continued to be hugely disrupted, with many employees switching to home working arrangements where possible, while many social…

The number of premium and luxury cars sold in 2020 saw a significant drop compared to 2019. Many car dealerships were closed following the outbreak of COVID-19 and did not reopen until later in the year, which limited the ability of consumers to…

2021 was a favourable year for personal luxury in Russia. Among the main factors behind this were the fact Russia’s borders remained closed until April, thus limiting the ability of Russians to go abroad to shop for luxury goods. As a result,…

Luxury writing instruments and stationery saw an improved performance in retail volume terms in 2021 compared to 2020, despite sales continuing to decline. Retail volume sales of these products have been in decline for almost a decade, with this…

Luxury timepieces had been going through a period of stagnation prior to the outbreak of COVID-19, with the economic downturn that started in 2015 negatively impacting sales. Some consumers chose to postpone purchases, while others looked abroad to…

Luxury portable consumer electronics was already a weak category in Russia even prior to the outbreak of COVID-19, with retail volume sales in decline since 2018. One of the key obstacles to the development of luxury smartphones is that these models…

2021 was a favourable year for luxury bags and small leather goods in Russia. A key factor in this were the various restrictions that limited opportunities to spend on other products, as well as foreign travel. While Russia reopened its borders in…

2021 was favourable year for luxury jewellery in Russia. One of the main factors behind the dynamism seen in 2021 was the fact that even after Russia reopened its borders in April most people refrained from travelling unless necessary due to fears…

Occupancy rates in luxury hotels plummeted in 2020, with this being reflected in the huge decline in current value terms. As Russia and the rest of the world began to rollout vaccination programmes consumer confidence in travel showed signs of a…

Sales of luxury goods saw a significant impact from the outbreak of COVID-19 in 2020, resulting in slower current value growth than in 2019. In response to the pandemic Russia closed its borders to foreign arrivals which dealt a significant blow to…