Russia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Russia StatisticsConsumer Lifestyles in RussiaRussia Country BriefingsFuture Demographics: Russia in 2030

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    Strategy Briefing

    Strategy Briefing

    Global Economic Forecasts: Q2 2020

    May 2020

    As of May 2020, Euromonitor International has further downgraded the baseline global real GDP growth forecast for 2020 to a range of -4.0% to -1.5. Advanced economies are expected to be the hardest hit in this recession, with their economic activity ...

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    Country Profile

    Country Profile

    Russia: Country Profile

    May 2020

    Russia’s real GDP will decline steeply in 2020. Russia faces a double hit from sharply lower oil prices and lockdown-driven deceleration in domestic demand in the context of the COVID-19 outbreak. Against this backdrop a sharp slump in economic ...

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    Country Report

    Country Report

    Digital Landscape in Russia

    May 2020

    By 2024, the Russian government intends to have implemented a comprehensive transformation of the digital landscape across key economic and social areas. The “Digital Economy” special national project was developed for the 2019-2024 period with total...

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    Country Report

    Country Report

    Digital Commerce in Russia

    May 2020

    In 2019, digital commerce continued to see strong double-digit current value sales growth. Remote digital commerce is growing rapidly, but it is far from saturation and lags behind its regional peers. While the largest cities generating a high ...

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    Country Report

    Country Report

    Digital Consumer in Russia

    May 2020

    In 2019, digital commerce continued recording strong double-digit current value sales growth. Russia maintained its position as the largest market in Eastern Europe. The country is characterised by unequal digital development, which is due to ...

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    Country Report

    Country Report

    Cat Food in Russia

    May 2020

    Cats remained more popular in terms of population size and ownership in Russia compared to dogs, resulting in the dominance of cat food in both volume and current value terms in overall pet care in 2020, although overall the category recorded ...

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    Country Report

    Country Report

    Dog Food in Russia

    May 2020

    The prepared gap within dog food remained low in Russia in 2020, despite an increasing propensity amongst urban dog owners to purchase prepared options compared to feeding them from the table, as many dogs in the country are kept for practical ...

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    Country Report

    Country Report

    Pet Care in Russia

    May 2020

    Pet care in Russia recorded a positive performance in 2020 although demand was marginally impacted by economic instability and ongoing price increases in the average unit price due to an increase in VAT. While this scenario supported demand for ...

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    Country Report

    Country Report

    Other Pet Food in Russia

    May 2020

    Other pet food in Russia continued to experience steady but undynamic demand in 2020, while current value growth was driven by small mammal/reptile food, in line with the increasing popularity of both small mammals and reptiles as alternative pets to...

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    Country Report

    Country Report

    Pet Products in Russia

    May 2020

    Pet healthcare and the niche of pet dietary supplements recorded strong performances in 2020, driven by the pet humanisation trend amongst cat and dog owners in particular. Despite ongoing economising amongst local consumers, Russians are unlikely to...

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    Country Briefing

    Country Briefing

    Households: Russia

    May 2020

    Russian households continue to be mired by a prolonged economic recession, which has impacted their purchasing power with regards to segments like appliances, digital services and property. Inflation has largely expanded faster than salaries, while ...

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    Country Report

    Country Report

    Home Improvement in Russia

    Apr 2020

    Home improvement saw steady growth in 2019, but prevailing economic uncertainty continued to hinder stronger development. As in other categories of home and garden price remained a key consideration with many households continuing to put off ...

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    Country Report

    Country Report

    Homewares in Russia

    Apr 2020

    Homewares recorded the slowest current value growth within home and garden in Russia in 2019. Local consumers do not generally consider homewares an essential purchase in comparison to some other home and garden categories. In addition, most ...

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    Country Report

    Country Report

    Home Furnishings in Russia

    Apr 2020

    Home furnishings in Russia recorded stable current value growth in 2019, remaining in line with the performance seen in 2018. Postponed demand and a focus on value for money by local consumers remained the major trends, reflecting the general ...

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    Country Report

    Country Report

    Gardening in Russia

    Apr 2020

    Gardening was the most dynamic area of home and garden in 2019. The category continued to benefit from the growing use of so-called dachas or summerhouses, which were traditionally popular during the Soviet era when they offered an option for owners ...

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    Country Report

    Country Report

    Home and Garden in Russia

    Apr 2020

    Russia continued to face economic uncertainty despite some improvements. This was reflected in a cautious approach to spending with consumers increasingly looking for the best value and limiting purchases of home and garden products that are not ...

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    Country Report

    Country Report

    Street Stalls/Kiosks in Russia

    Mar 2020

    Major cities follow Moscow and St. Petersburg and continued to forbid street stalls/kiosks in 2019. Regional governments do not extend and have broken rental contracts with street stalls/kiosks players. One of the main reasons is the poor appearance ...

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    Country Report

    Country Report

    Full-Service Restaurants in Russia

    Mar 2020

    Middle and higher class consumers, as well as international tourists are the main audience for full-service restaurants. Consumers with lower incomes usually visit full-service restaurants for special occasions. Active renovation of full-service ...

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    Country Report

    Country Report

    Limited-Service Restaurants in Russia

    Mar 2020

    Limited-service restaurants strengthens its leadership, generating half of foodservice value sales in Russia. Affordable prices together with active promotional campaigns through TV, radio, street advertising, Instagram and other social media ...

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    Country Report

    Country Report

    Cafés/Bars in Russia

    Mar 2020

    The popularity of cafés/bars has significantly decreased, due to consumer disposable incomes stagnating and exacerbated by increased prices. However, demand for high quality of service and food grows despite consumers not being ready to spend more. ...

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