Russia

Metro Cash & Carry has been accessible to B2C consumers since the end of 2018. Anyone can now get a loyalty card in any Metro outlet after providing personal information and completing the registration through the terminal. The digital card is made…

Homeshopping continued on its downward trajectory in 2021, with the channel recording a double-digit decline in current value terms for the third year straight. Homeshopping has been negatively affected by the expanding availability of the products…

Surface care was one of the main beneficiaries of the pandemic in home care in Russia. The outbreak of COVID-19 resulted in elevated hygiene consciousness among consumers globally, and Russia was no exception. Significant growth in both volume and…

Home care in Russia saw stagnating sales in volume terms in 2021, while rising unit prices helped the industry to record positive current value growth in this year. Many consumers were still spending more time at home than usual in 2021, given the…

Black tea remained the dominant category within tea in retail volume terms in Russia in 2021. However, the category continued to struggle in 2021 due to the growing popularity of fresh coffee. Despite the current COVID-19 crisis and the image of tea…

The outbreak of COVID-19 had a significant impact on hot drinks sales in Russia, leading to a decline in total volume terms in 2020. The closure of foodservice outlets during the state of emergency between April and June and the reluctance of…

The outbreak of COVID-19 had a big influence on sales of bottled water in 2020. With consumers placed under lockdown there was a spike in demand for larger bottles, while consumers also started buying bottled water in bulk through e-commerce. In an…

Discounters are viewed as economy supermarkets/convenience stores by consumers in Russia, with the product assortment primarily formed of “price fighter” items or products which have been discounted by 25-35%. Most outlets look like warehouses with a…

The COVID-19 pandemic saw operators of department stores shift their focus towards online sales with their physical outlets being significantly affected by quarantine regulations. Although the e-commerce platforms of the main players continued to…

Toilet care saw an improvement in its performance in volume terms in 2020 and 2021, going from recording declining sales to stagnation, with consumers spending more time at home, and therefore using their bathrooms/toilets more often, and also…

There was polarisation being observed within grocery retailing in Russia in 2021. On the one hand, there was increased consumer demand for high-quality groceries, a high level of service and modern technologies, as seen in Perekrestok, Magnit and…

Magnit PAO acquired Diksi from DKBR Mega Retail Group Ltd in 2021 which should help it to close the gap on X5 Retail Group NV, which continues to lead convenience stores in terms of value share. Magnit has a more limited presence in Moscow and St.…

Bleach, a product in decline, at least in volume terms, for much of the review period was suddenly very much back in demand among Russian consumers in 2020, as sales strongly benefited from the outbreak of the COVID-19 pandemic in the country.…

On-trade sales of juice plummeted in 2020 as Russia’s COVID-19 measures caused widespread disruption to the country’s foodservice industry. However, this decline did not have a significant negative impact on total volume sales of juice because the…

Variety stores saw a strong recovery in 2021 as Russia lifted its COVID-19 restrictions and foot traffic picked up. Category leaders like Fix Price remained popular due to their convenient locations. Many variety stores outlets are located in close…

Volume sales of polishes in Russia have been declining not only due to economic uncertainty in the country, but also due to consumers shifting towards footwear, furniture and home design that do not require polishing. For example, there have been…

Sales of home insecticides recorded strong volume growth in 2020, but this was more down to the weather than the pandemic. The weather in 2020 was conducive to the breeding of high levels of insects, which drove the demand for home insecticides. In…

Volume sales in Russian air care continued to decline in 2021. The pandemic has seen Russian consumers spending more time at home than usual, encouraging them to spend on products that help improve the home environment, such as the various…

Retail volume sales of meat, particularly the largest volume categories of pork and poultry, were given a boost in 2020 due to the COVID-19 lockdown when consumers largely remained at home, along with the widespread closure of foodservice outlets and…

The COVID-19 pandemic limited consumers’ opportunities to take part in sport and exercise in 2020, as facilities such as gyms and leisure centres were forced to close and many sporting events were cancelled. While many consumers engaged in informal…