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Russia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Russia StatisticsConsumer Lifestyles in RussiaRussia Country BriefingsFuture Demographics: Russia in 2030

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    Laundry Care in Russia

    Feb 2020

    Against a backdrop of the Russian economy continuing to struggle and consumer purchasing power therefore slipping, laundry care sales continued to decline in current value and volume terms in 2019. While Russians were still buying laundry care ...

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    Polishes in Russia

    Feb 2020

    Polishes experienced another year of decline in both volume and value terms in 2019. None of the polish categories managed to deliver positive growth in the final year of the review period, with the various product areas declining due to a variety of...

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    Country Report

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    Home Care in Russia

    Feb 2020

    Home care continued to decline in both current value and volume terms in 2019, with consumer purchasing power being negatively affected by the seemingly endless economic uncertainty in Russia. Consumers in Russia continue to be cautious with their ...

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    Dishwashing in Russia

    Feb 2020

    Dishwashing recorded positive current value growth in 2019, although sales continued to decline in volume terms. The dishwashing performance continues to be hampered by the ongoing economic turmoil and subsequent drain on consumer budgets. While hand...

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    Surface Care in Russia

    Feb 2020

    Volume sales were declining and current value sales stagnating in surface care in 2019. Consumers continue to look to save money in Russia, which is hitting volume sales, with value growth only being propped up somewhat due to price inflation. ...

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    Home Insecticides in Russia

    Feb 2020

    Home insecticides was close to stagnation in 2019, with volumes declining slightly and current value sales showing very modest growth. Consumers are tending to shift towards cheaper products, buying insecticides less frequently and do not use the ...

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    Air Care in Russia

    Feb 2020

    Air care sales continued to grow in current value terms in 2019, albeit with a relatively modest increase, as price-sensitive consumers continue hunting for promotions and other forms of saving on these products. Air care covers a range of product ...

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    Toilet Care in Russia

    Feb 2020

    Toilet care continues to suffer at the hands of the economic uncertainty. Price-sensitive consumers are mainly looking for cheaper products, either within or outside the category, or buying products when they are on promotion. There is expected to be...

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    Bleach in Russia

    Feb 2020

    Although bleach is a product with a very long history in Russia, it is also a product with something of an image problem, typically perceived as old-fashioned and sometimes even harmful by a number of consumers. As a result, bleach recorded a ...

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    Vegetables in Russia

    Feb 2020

    Compared with other fresh food categories, vegetables was less affected by import bans in the early-to-mid-review period. Cauliflowers and broccoli suffered most, since this category relied on imports. Meanwhile, tomatoes saw total volume sales ...

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    Nuts in Russia

    Feb 2020

    The climate in Russia means that a very small share of nuts sold in Russia are grown domestically. Therefore, the economic downturn and imports ban saw a sharp decline in total volume sales of nuts in the early review period. While the category ...

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    Starchy Roots in Russia

    Feb 2020

    In Russia, starchy roots is represented mainly by potatoes, which is close to saturation as a category. The supply of potatoes is almost completely produced in-country, with imports accounting for only a tiny share of sales. Potatoes are priced very ...

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    Fish and Seafood in Russia

    Feb 2020

    In Russia, fish and seafood products carry much higher retail selling prices than chicken and pork. Thus, per capita consumption of fish and seafood is quite low, with fish dominating sales. To stimulate consumer demand, manufacturers offer special ...

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    Eggs in Russia

    Feb 2020

    The domestic production of eggs is stable, and imports remain negligible. Chicken eggs dominates the category, but consumption is close to saturation. Russian regard chicken eggs, which carry very affordable prices, as a basic food and use them for a...

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    Sugar and Sweeteners in Russia

    Feb 2020

    The per capita consumption of white sugar in Russia is much higher than recommended medical norms. Meanwhile, high production levels have resulted in high saturation in the category. While high saturation limits retail selling prices, which helps to ...

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    Fresh Food in Russia

    Feb 2020

    The economic recession, complicated by economic sanctions and import bans, in the early-to-mid-review period led to significant changes in the landscape of fresh food in Russia. Categories like fish and seafood, nuts and fruits suffered strongly from...

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    Meat in Russia

    Feb 2020

    Pork, the second-biggest category after poultry, is expected to continue to see the fastest growth in total volume sales terms over the forecast period. Total volume consumption of pork is rising due to the growth in domestic production and lower ...

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    Pulses in Russia

    Feb 2020

    The variety of pulses available on retail shelves has been growing steadily in Russia. Therefore, Russian consumers can choose from a wide range of products, such as: yellow Idaho peas, green Oregon peas, mung beans, red motley pinto beans, black ...

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    Fruits in Russia

    Feb 2020

    The ban on imports of fruits from certain countries in response to the economic sanctions imposed on Russia by the EU and the US hit sales in all categories in the early review period. While bans and sanctions remain in place, imports of fruits are ...

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    Country Report

    Country Report

    Fortified/Functional Beverages in Russia

    Feb 2020

    Fortified/functional beverages enjoyed continued growth in 2019, driven by development and innovation in fortified/functional energy drinks, nectars (25-99% juice), sports drinks and bottled water. Rising awareness of health and wellness is prompting...

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