Russia

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Russia. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Russia StatisticsConsumer Lifestyles in RussiaRussia Country BriefingsFuture Demographics: Russia in 2030

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    Country Briefing

    Income and Expenditure: Russia

    Aug 2019

    After a contraction during the 2015-2016 period, per capita gross income and consumer expenditure in Russia has started to recover and are expected to see more stable growth rates in the long run, backed by the country’s improved economic outlook. An...

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    Country Report

    Country Report

    In-Car Entertainment in Russia

    Aug 2019

    In-car entertainment is falling victim to a general trend in the automotive industry, with new cars being equipped with pre-installed in-car entertainment. Although previously the quality of pre-installed in-car entertainment was questionable, ...

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    Country Report

    Country Report

    Computers and Peripherals in Russia

    Aug 2019

    Laptops sales continued to enjoy a strong bounce in 2019 after the exceptional growth in 2018 due to deferred demand – a result of the economic uncertainty shaking the country since 2015 and a level of stabilisation in the Russian economy. Both ...

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    Country Report

    Country Report

    Home Audio and Cinema in Russia

    Aug 2019

    Home audio and cinema continued to record retail volume declines in 2019, with little chance of recovery during the forecast period. The majority of products in the category are regarded as old-fashioned technology, and are strongly hampered by ...

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    Country Report

    Country Report

    Home Video in Russia

    Aug 2019

    Home video consisted largely of LCD and OLED TVs in 2019. The remaining categories are either no longer relevant or are in steep decline, such as BD players. The strong competition from alternative devices such as computers, smartphones and wireless ...

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    Country Report

    Country Report

    Imaging Devices in Russia

    Aug 2019

    Across the globe and in Russia in particular, the smartphone is finally taking over the digital camera’s role of taking daily photos. The quality of smartphone cameras is growing, with various technological novelties, such as double-lens cameras, ...

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    Country Report

    Country Report

    Mobile Phones in Russia

    Aug 2019

    The Russian economy continued to stabilise in 2019, while consumer credit performed well. This was a key factor in the strong growth of smartphones. Russians often enter into agreements with Telco providers which include a smartphone and monthly ...

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    Country Report

    Country Report

    Consumer Electronics in Russia

    Aug 2019

    Russia’s consumer electronics market continued to record strong retail volume growth in 2019 after the declines of the early part of the period when consumers and businesses alike were extremely cautious about spending due to the weak economic ...

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    Country Report

    Country Report

    Portable Players in Russia

    Aug 2019

    Wireless speakers continued to record significant retail volume growth in 2019, driven by the development of innovative technologies which are attracting consumers. Players are offering products with wi-fi modules, which allow the user to manage ...

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    Country Report

    Country Report

    Wearable Electronics in Russia

    Aug 2019

    Although present in Russia since 2014, the strong retail volume growth of activity bands showed no signs of abating in 2019. The growing selection of products and greater affordability, aligned with the rising popularity of active lifestyles, ...

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    Country Report

    Country Report

    Bags and Luggage in Russia

    Aug 2019

    At the end of the review period, bags and luggage posted moderate current value growth. The sluggish performance was attributed to low consumer disposable incomes, which continued to decline for a fifth consecutive year. As a result, the majority of ...

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    Country Report

    Country Report

    Jewellery in Russia

    Aug 2019

    Current value growth in fine jewellery was slower than volume growth at the end of the review period. This was attributed to the lowering of unit prices on fine jewellery due to the endless discounts and promotions throughout 2018 and 2019, as well ...

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    Country Report

    Country Report

    Personal Accessories in Russia

    Aug 2019

    With the Russian economy not showing any signs of recovery, personal accessories maintained roughly the same pace of value growth in 2019 as it had seen in 2018. Low- and middle-income consumers were the most affected by negative economic conditions,...

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    Country Report

    Country Report

    Watches in Russia

    Aug 2019

    The majority of Russian consumers maintained their frugal spending habits in 2019 as the Russian economy did not show any signs of recovery, with a continued decline in consumers’ disposable incomes. Russians learnt how to survive with less expensive...

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    Country Report

    Country Report

    Writing Instruments in Russia

    Aug 2019

    Children remained the key consumer group for writing instruments and accessories at the end of the review period, with parents and students making consistent and sustained purchases for educational purposes. The back-to-school shopping season ...

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    Country Briefing

    Country Briefing

    Households: Russia

    Jul 2019

    Russian households continue to be mired by a prolonged economic recession, which has impacted their purchasing power with regards to segments like appliances, digital services and property. Inflation has largely expanded faster than salaries, while ...

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    Country Report

    Country Report

    Beer in Russia

    Jul 2019

    Beer in Russia experienced tough times during the last 10 years, but finally the long-awaited growth was registered in 2018. Hot weather during the high sales season, as well as the FIFA World Cup held in Russia, positively affected the category in ...

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    Country Report

    Country Report

    Cider/Perry in Russia

    Jul 2019

    The health and wellness trend positively affected cider/perry at the end of the review period. Growing consumer awareness about the problems of sugar consumption, as well as the natural ingredients in cider and mead, made them appear more attractive....

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    Country Report

    Country Report

    Alcoholic Drinks in Russia

    Jul 2019

    In 2018, alcoholic drinks witnessed a positive performance, continuing the ongoing recovery trend after sharp declines in previous years. The absence of regulatory shocks and negative dynamics in the overall economic environment, as well as active ...

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    Country Report

    Country Report

    Spirits in Russia

    Jul 2019

    2018 witnessed deeper and wider discounts in almost all spirits categories. The categories seeing the most promotions in 2017 were cognac, tequila, rum and whiskies. In 2018, this list was widened with gin and vodka. Price remains the decisive factor...

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