Russia

Metro Cash & Carry has been accessible to B2C consumers since the end of 2018. Anyone can now get a loyalty card in any Metro outlet after providing personal information and completing the registration through the terminal. The digital card is made…

Homeshopping continued on its downward trajectory in 2021, with the channel recording a double-digit decline in current value terms for the third year straight. Homeshopping has been negatively affected by the expanding availability of the products…

Surface care was one of the main beneficiaries of the pandemic in home care in Russia. The outbreak of COVID-19 resulted in elevated hygiene consciousness among consumers globally, and Russia was no exception. Significant growth in both volume and…

Home care in Russia saw stagnating sales in volume terms in 2021, while rising unit prices helped the industry to record positive current value growth in this year. Many consumers were still spending more time at home than usual in 2021, given the…

Black tea remained the dominant category within tea in retail volume terms in Russia in 2021. However, the category continued to struggle in 2021 due to the growing popularity of fresh coffee. Despite the current COVID-19 crisis and the image of tea…

The outbreak of COVID-19 had a significant impact on hot drinks sales in Russia, leading to a decline in total volume terms in 2020. The closure of foodservice outlets during the state of emergency between April and June and the reluctance of…

The outbreak of COVID-19 had a big influence on sales of bottled water in 2020. With consumers placed under lockdown there was a spike in demand for larger bottles, while consumers also started buying bottled water in bulk through e-commerce. In an…

Discounters are viewed as economy supermarkets/convenience stores by consumers in Russia, with the product assortment primarily formed of “price fighter” items or products which have been discounted by 25-35%. Most outlets look like warehouses with a…

The COVID-19 pandemic saw operators of department stores shift their focus towards online sales with their physical outlets being significantly affected by quarantine regulations. Although the e-commerce platforms of the main players continued to…

Toilet care saw an improvement in its performance in volume terms in 2020 and 2021, going from recording declining sales to stagnation, with consumers spending more time at home, and therefore using their bathrooms/toilets more often, and also…

Because of the pandemic and the restrictions imposed to prevent the spread of the virus, people were staying at home more and having to cook and eat at home more. As a result, they were having to wash dishes more frequently, thus increasing the need…

Demand for organic beverages remains quite limited in Russia. While retail current value sales rose for the first time in five years during 2021, this increase was marginal. The only notable products within organic beverages are organic nectars…

Free from dairy was the second-largest category in free from packaged food (behind free-from gluten) in 2021 and the most dynamic. In particular, demand for free from dairy milk is expanding at a rapid rate, despite its relatively high pricing and…

Demand for pulses notably increased in 2020 due to stockpiling as a result of home seclusion with restrictions in place linked to the pandemic. Peas, followed by beans, is the largest volume category due to its affordability and versatility in terms…

Major fresh food categories in Russia, such as starchy roots, vegetables, meat and fruits, dominate volume sales, and therefore they influenced the entire market’s dynamics in 2021. Starchy roots, including the major category of potatoes, continued…

The significant reduction in opportunities for impulse purchases and on-the-go consumption as a result of the COVID-19 pandemic had a considerable negative impact on sales of RTD coffee in 2020. While home seclusion and more people engaged in remote…

There was polarisation being observed within grocery retailing in Russia in 2021. On the one hand, there was increased consumer demand for high-quality groceries, a high level of service and modern technologies, as seen in Perekrestok, Magnit and…

Magnit PAO acquired Diksi from DKBR Mega Retail Group Ltd in 2021 which should help it to close the gap on X5 Retail Group NV, which continues to lead convenience stores in terms of value share. Magnit has a more limited presence in Moscow and St.…

Bleach, a product in decline, at least in volume terms, for much of the review period was suddenly very much back in demand among Russian consumers in 2020, as sales strongly benefited from the outbreak of the COVID-19 pandemic in the country.…

On-trade sales of juice plummeted in 2020 as Russia’s COVID-19 measures caused widespread disruption to the country’s foodservice industry. However, this decline did not have a significant negative impact on total volume sales of juice because the…