Saudi Arabia

The yoghurt and sour milk products category has shown healthy growth even within the tough economic situation and the slower growth of consumption as a result of the high rate of inflation. The category’s strong performance has mainly been due to its…

Wound care is expected to maintain solid growth in both retail volume and current value terms in 2023. With many aspects of life in Saudi Arabia back to normal after the pandemic disruption, consumers are spending more time outside the home and being…

Women’s empowerment in the Kingdom of Saudi Arabia, in line with the goals of the Saudi Vision 2030, helps to support growth in womenswear. The government continues to support female empowerment and strive for equality between men and women, through…

Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19…

Wine is not available in Saudi Arabia as alcoholic drinks are not permitted in the country under Islamic Law.

One of the most notable consequences of the pandemic was the propensity for Saudi people to put on weight as a consequence of social distancing and home seclusion, which meant that many people were engaged in far lower levels of physical activity…

Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…

Despite the expectation of a slowdown compared with the high growth rates seen during the pandemic, vitamins is set to maintain solid retail volume and current value growth in 2023, supported by recommendations from pharmacists and doctors. In…

Vending saw strong growth in current value terms in Saudi Arabia in 2023 with the category still seen to have further growth potential. New opportunities are arising from the increase in tourism and the development of new shopping and entertainment…

Robotic vacuum cleaners are starting to gain relevance in Saudi Arabia, seeing growing volume sales following a sluggish and/or negative performance over the review period. This is attributed to ongoing economic developments in the Kingdom, with…

Travel in Saudi Arabia is performing exceptionally well in 2023, having ranked first among all of the other Arab nations in terms of highest inbound visitors in 2022. Saudi Arabia has also experienced an incredible recovery in the number of airlines…

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

Interest in domestic travel continues to grow at an extraordinary rate, with the number of domestic trips more than doubling between 2019 and 2023. Domestic tourism is rapidly growing in popularity driven by the government’s efforts to highlight and…

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

The briefing provides an overview of the top 100 global manufacturing companies. The coverage spans 2014 to 2019, and covers the entirety of manufacturing industries, company performance analysis and future trends.

Among the many formats of toilet care products, toilet liquids/foam remained the most in demand in Saudia Arabia at the end of the review period, due to its perceived convenience in easy-glide application. Local consumers appreciate toilet care…

Cigarettes remained the largest category in tobacco in Saudi Arabia in 2022, despite the growing trend towards heated tobacco. However, the number of people quitting smoking continues to increase, due to better informed health awareness among…

Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth,…

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

Tea is a popular drink in Saudi Arabia with a long history and tradition. Tea, along with coffee and dates, is also among the drinks traditionally offered as a show of hospitality in the region. As such, demand continues to grow at a stable pace in…

Glass jars remained the dominant pack type in sweet spreads packaging in 2022. Glass provides excellent protection from the effects of the outside environment, including sunlight, ensuring the product remains unaffected and prolonging its shelf life.…

The market for sweet spreads continued to see positive growth in volume terms in 2023, albeit at a slower pace than the previous year. This was mainly due to the stabilisation of sales via the foodservice channel, following a boom in the aftermath of…

Sweet biscuits, snack bars and fruits snacks is one of the best-performing categories within local snacks in 2023. Stronger demand is being driven by the reopening of schools and local consumers resuming their normal lives now that restrictions in…

Recycling and reducing plastic and water use are well-established in Saudi Arabia, with over two-thirds of consumers aiming to impact the planet positively, shaping their sustainable purchasing decisions. As such, implementing the recycled claims and…

Despite a decline in value sales due to falling unit price driven by price promotions, demand for surface care remains elevated in relation to pre-pandemic levels, and continued to rise in 2023. Products in surface care claiming to kill 99.99%…

Consumers are becoming more health-conscious and are seeking healthier food options. Supermarkets in Saudi Arabia are looking to respond to this by offering a wider range of organic, natural, and locally sourced products. They are also providing more…

There is limited demand for sun care in Saudi Arabia, with sun protection accounting for the bulk of retail volume sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the Kingdom –…

Demand for sugar confectionery was negatively impacted in 2020 and 2021 due to the pandemic, which led to lockdowns and schools being closed. Limited mobility and on-the-go impulse purchases, especially amongst children, were major factors in the…