SC Johnson & Son Inc in Home Care

June 2023

Amid high inflationary pressure and economic uncertainty in markets around the globe, the home care industry is also facing a deceleration in sales growth due to a softening of pent-up demand after the pandemic. SC Johnson’s growth potential within this context rests on its leading position in various categories and markets, the high-quality perception of its products, its strength within home insecticides, and its increasing focus on sustainability.

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This report comes in PPT.


Euromonitor International's report on SC Johnson & Son Inc delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of SC Johnson & Son Inc, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of SC Johnson & Son Inc.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of SC Johnson & Son Inc provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
SC Johnson´s global footprint
Post-pandemic slowdown in value sales due to inflationary pressures
Habit persistence and population are main drivers behind industry forecast growth
Company overview
Growth decomposition
Exposure to growth
Stable outlook along with normalisation of demand in China
Significant potential for further expansion of electric insecticides in Indonesia
Wellness trend will continue to favour air care
R elative performance
Key categories and markets
Key brands
Efforts to reduce the plastic footprint are part of main home care players’ strategies
Dissolve concentrated pods – SC Johnson’s latest initiative to reducing plastic
Alternative ingredients as a solution to the increased use of chemicals at home
Home insecticides sales by region
Top countries by category
Projected home insecticides sales
“ Light for hope”: to protect children from mosquitoes in the Philippines
Air care sales by region
Top countries by category
Projected air care sales
Recently launched Coastal Sunshine Citrus scent in line with TikTok trend
Surface care sales by region
Top countries by category
Projected surface care sales
Refillable options set to strengthen in surface care in the forecast period
Key findings
Projected Company Sales: FAQs
Projected Company Sales: FAQs

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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