Singapore

Spectacles in Singapore is expected to maintain solid volume and current value growth in 2024. Singapore’s ageing population is a key factor driving growth of spectacles. As consumers age, their eyesight starts to deteriorate, and this is leading to…

Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking…

Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong…

In 2022, packaging trends in Singapore were significantly shaped by sustainability and consumer preferences. A study conducted by the Singapore Environment Council (SEC) revealed that 70% of consumers in Singapore were concerned about the…

Staple foods in Singapore continued to experience marginally higher average unit prices from the lingering effect of the inflationary wave in 2022. Climate change and geopolitical risks further impacted global food production and supply chains,…

As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care,…

As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as…

The surge in dengue cases, attributed to the increase in construction activities in Singapore, is likely to have been one factor supporting demand for home insecticides in 2023, and possibly future sales. As construction projects create conducive…

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

Retail volume growth of breakfast cereals notably slowed in 2023 as inflationary pressures weighed down on consumers’ food budgets. Breakfast cereals, considered a less essential choice, saw consumers switching to other more affordable breakfast…

Overall retail volume sales of personal accessories are expected to register a small decline in 2023, as the industry has navigated a slowing sales momentum post-pandemic, while managing the challenge of rising prices as a result of inflationary…

After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…

In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring…

Depilatories has been experiencing declining current value sales for several years, and this continued in 2023 in Singapore. Amongst the various product categories within depilatories, the only one witnessing growth in this year was women’s razors…

With the additional space available in hypermarkets in Singapore, operators have identified an opportunity to incorporate specific services offering greater value in an attempt to improve the in-store shopping experience and make a trip to the store…

The full recovery of convenience stores in Singapore, which dominates value sales and outlet numbers within convenience retailers, has been driven by the resumption of pre-pandemic lifestyles. Consumers have returned to schools and offices, as the…

The resumption of post-pandemic activities in Singapore has contributed to a flat performance by toilet care in retail volume terms. As individuals and communities transition towards a semblance of normalcy, there is a perceptible shift in consumer…

In Singapore, where the tropical climate often leads to high humidity, the use of deodorants has become a necessity for many. In 2023, deodorants experienced robust current value growth in Singapore, in the high single digits, finally retuning the…

Retail in Singapore has left the impact of the pandemic behind following the easing of restrictions, and has continued with resilient, albeit slower, growth in 2023. The full-scale resumption of social activities and the reopening of international…

Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no…

Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned…

Edible oils in Singapore continues to face significant disruptions in 2023, caused by climate change and geopolitical risks. While there has been an improvement in demand compared to 2022, the higher average unit price of edible oils continues to…

In 2023, consumer foodservice in Singapore recorded moderate current value growth, signifying a marginal slowdown since the spikes of 2021 and 2022 when pandemic-related restrictions were first eased. The industry has had to contend with a number of…

2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal…

The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…

While retail volume sales of baked goods only recorded marginal growth in 2023, the category experienced strong retail current value growth, mainly due to unit price increases. The average unit price of baked goods continued to grow steadily in 2023…

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

Overall eyewear in Singapore is set to see retail volume growth and more dynamic current value growth in 2024, with growth rates having largely normalised after the pandemic disruption. However, very different performances are expected across…

Pet products saw healthy current value growth in Singapore in 2023, and this is set to be maintained in 2024, with growth across all categories. Pet healthcare is expected to continue to record stable current value growth in 2024, which is partially…

Pet care in Singapore is anticipated to encounter several headwinds in 2024, with economic uncertainty, inflationary pressures, and rising GST amongst the foremost concerns expected to dampen consumer spending on non-essential goods, including pet…

Developments in the population demographics in Singapore have supported growth in the dog population in Singapore. The proportion of the population aged above 65 increased over the past 10 years, from approximately 9% in 2014, to 18% 2024. The…

In Singapore, skin care saw continued current value growth in 2023, with facial care remaining the largest category and the primary growth driver. Growth was underpinned by several factors, including escalating concerns regarding beauty, health, and…

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

In 2023, fragrances in Singapore experienced significant growth in both retail volume and current value terms, surpassing the pre-COVID-19 levels, seen in 2019. With the resurgence of activities outside the home, such as work, school, and travel,…

In Singapore, there has been a discernible uptick in the demand for premium tissue products, particularly in the realm of toilet paper. Consumers are increasingly gravitating towards higher-quality options, reflecting a shift in preferences towards a…

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

The removal of most health-related restrictions in Singapore in 2022 gave rise to much higher sales of jewellery, as consumers in Singapore still prefer to shop for big-ticket items such as fine jewellery in-store to alleviate fears of delivery…

The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…

In 2023, sun care in Singapore experienced remarkable double-digit current value growth, particularly sun protection, which saw a significant increase of over 20% even after witnessing double-digit growth the two previous years. This continuous surge…

2023 witnessed the full effect of the removal of pandemic-related restrictions concerning social activity and international travel, with vending in Singapore continuing to record strong growth due to greater mobility. The vending format thrives on…

Despite a marginal value sales decline in 2023, supermarkets in Singapore remained the most popular format of grocery retailers in the local market, with value sales still remaining higher than pre-pandemic levels, and the number of outlets…

In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…

Home furnishings in Singapore maintained solid current value growth in 2023. The burgeoning trend of shrinking house sizes, particularly in urban areas, was a pivotal factor propelling growth in bedroom furniture in 2023. As living spaces became more…

In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of…

Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games…

Overall, retail volume growth of cat food in Singapore is expected to see another year of slowdown in 2024, as the population of pet cats saw a slower increase in 2023, and this is set to continue in 2024. In addition, 2023 saw rising cases of pet…

Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene…

In 2023, colour cosmetics demonstrated robust current value growth in Singapore, sustaining its recovery trajectory with high single-digit growth, although sales were still unable to return to the pre-pandemic (2019) level. Notably, lip products…

Value sales of shoe polish experienced a marginal increase in 2023, attributed in part to the occurrence of more military exercises in Singapore. This uptick can be linked to the specific needs and preferences within the military community, as well…