Singapore

The use of natural ingredients in air care is gaining substantial appeal among consumers in Singapore. This growing trend reflects a shift towards more sustainable and environmentally-friendly choices, aligning with the increasing awareness and…

While overall retail volume growth of air treatment products has slowed in 2023 compared to 2022, growth rates remain significantly higher than pre-pandemic levels for the second consecutive year since all COVID-19 restrictions were removed. Even…

As it worked to recover from the pandemic's effects, the aviation sector generally confronted substantial problems in terms of staffing and fleet capacity. First of all, staffing became one of the biggest challenges for its recovery. Airlines lost a…

Growth in on-trade consumption of alcoholic drinks remained strong in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale…

Sales in foodservice establishments were severely affected in 2020 by social distancing measures and lockdown restrictions introduced to try and contain the spread of the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures…

Due to the high rates of vaccination amongst Singaporeans, systemic analgesics were purchased in high quantities in 2022 to fulfil the demand to self-medicate amidst post-vaccination symptoms and common cold symptoms from later variants of the…

Demand for apparel accessories saw strong growth in the past few years. In 2020, this was mainly driven by other apparel accessories. This category includes products such as face masks, which were largely in demand due to government regulations and…

2023 has seen life return to normal in Singapore, with consumers resuming all their pre-pandemic activities. The return to normalcy is set to help drive retail volume and current value sales of apparel and footwear in this year, with consumers…

Apparel and footwear specialists in Singapore continued to record robust growth in 2023. This was largely driven by the full-scale resumption of social activities and international travel. 2023 witnessed a full year of the effects and benefits of…

Albeit recording slower growth compared to the previous year, appliances and electronics specialists in Singapore experienced another positive performance in 2023. In February 2022, the local government announced that the prevailing rate of Goods and…

Asian speciality drinks in Singapore is set to see on-trade volume growth in 2023, whereas off-trade volume sales are expected to see a moderate decline. In Singapore, Asian speciality drinks are more commonly consumed in on-trade premises, such as…

The recovery of the tourism industry and the thriving food and beverage (F&B) sector in Singapore are catalysts for the sustained growth across Away-From-Home (AFH) tissue categories. As both domestic and international tourism gradually rebound, and…

Baby and child-specific products in Singapore continued to grow at a stable rate in current value terms in 2023, regardless of the declining birth rate in the country. One of the reasons for this is that there have been an increasing number of brands…

Milk formula in Singapore is set to see a continued decline in retail volume sales in 2023, impacted by the resumption of travel across the Singapore-Malaysia land borders. From 1 May 2022, cross-border public bus services (SBS Transit Ltd, SMRT…

The decline in baby food packaging in Singapore in 2022 was attributed to changing consumer preferences and feeding practices. Singaporean parents are increasingly opting for homemade and organic baby food options, driven by concerns for their…

Owing to a sharp decline in travel due to the pandemic, retail volume and current value sales of luggage in Singapore fell drastically in 2020, by nearly 50%. This was against the backdrop of more than an 85% decline in the number of outbound…

While retail volume sales of baked goods only recorded marginal growth in 2023, the category experienced strong retail current value growth, mainly due to unit price increases. The average unit price of baked goods continued to grow steadily in 2023…

The bath and shower category has been seeing its current value growth rates stabilise after the high increase seen in 2020 due to the pandemic. The current value growth rate in bath and shower slowed again in Singapore in 2023, as normalcy fully…

In Singapore, beauty and personal care maintained solid current value growth in 2023, with robust increases across all categories except depilatories, which has been witnessing a consistent slow decline over the past few years. This downturn can be…

For beauty and personal care packaging, HDPE bottles continued to be the leading pack type in Singapore in unit volume terms in 2022. HDPE is known for its excellent durability and strength, which ensures that the contents are safeguarded from…

On-trade beer consumption continued to increase strongly in 2022, as following the relaxation of restrictions in 2021, restrictions on dine-in were fully removed in Singapore in 2022. From 29 March 2022, the 22.30hrs cut-off for the sale and…

Despite stable demand in 2023, concerns regarding the use of bleach have become increasingly pronounced in Singapore, reflecting a growing awareness of its potential effects on both human health and the environment. As individuals become more attuned…

Business travel is experiencing a significant rebound in 2023, driven by the recovery of MICE events (Meetings, Incentives, Conferences, and Exhibitions), and complemented by sustainable initiatives. The return of well-known international events in…

The total volume growth expected in bottled water in 2023 is being driven by on-the-go hydration and at-home hydration occasions. For on-the-go consumption occasions, impulse purchases make up a large proportion of sales of bottled water, as public…

Retail volume growth of breakfast cereals notably slowed in 2023 as inflationary pressures weighed down on consumers’ food budgets. Breakfast cereals, considered a less essential choice, saw consumers switching to other more affordable breakfast…

Singapore continues to lead in terms of economic freedoms globally, offering major opportunities for businesses. Its favourable regulations, investment incentives, high innovation capacity, skilled workforce and high productivity offer a solid base…

Butter and spreads is set to continue to record a decline in retail volume sales in 2023, due to normalisation of sales following a spike in 2020, when home seclusion during pandemic lockdowns promoted home cooking and baking. Following the lifting…

Bars/pubs in Singapore continued to record sustained value growth in 2023, following a spike in 2022 as pandemic-related movement restrictions were relaxed. Renowned for its cocktail culture, Singapore is home to a diverse array of drinking…

On-trade volume sales of carbonates are set to record another year of growth in 2023, continuing to rebound after the decline seen in 2020, with growth being driven by reduced sugar carbonates. Meanwhile, off-trade volume growth of carbonates is…

Overall, retail volume growth of cat food in Singapore is expected to see another year of slowdown in 2024, as the population of pet cats saw a slower increase in 2023, and this is set to continue in 2024. In addition, 2023 saw rising cases of pet…

Charge card transactions have demonstrated a consistent upward trajectory in terms of transaction volume and retail value in 2023, coinciding with the resurgence of travel activities in Southeast Asia as pandemic-related restrictions have been…

In 2023, the High Court of Singapore ruled that the term “Parmesan” is a translation of the Italian term “Parmigiano Reggiano”. According to the ruling, only Parmigiano Reggiano DOP (Denominazione di Origine Protetta) cheese produced in a particular…

Despite Singapore experiencing a declining birth rate, with a record decline seen in 2022, childrenswear is set to maintain growth in both retail volume and current value terms in 2023. These increases can primarily be attributed to the lifting of…

With the rising cost of raw materials for chocolate confectionery, such as dairy ingredients, cocoa beans, sugar, and oil, many brands are actively seeking ways to improve their profit margins, such as reducing production costs by pushing product…

Despite the easing of restrictions on nightlife businesses, the on-trade consumption of cider/perry failed to return to growth in 2022. However, the strongest volume decline was seen by the off-trade channel. Historically, much of the consumption of…

The extension of smoking prohibited areas was implemented on 1 July 2022 to incorporate new premises. Smoking at reservoirs, selected public parks, and gardens was last revised in June 2016 in an effort to protect non-smokers who visit these areas…

In April 2022, all nightlife-related businesses in Singapore were permitted to fully reopen, including bars, pubs, discotheques, and nightclubs. During the Circuit Breaker period in April and May 2021, all on-trade establishments were forced to close…

Out-of-home consumption of coffee continues to rise in 2023, supporting the positive performance of foodservice. This is despite increasing prices due to the hike in GST and ongoing supply chain disruptions as a result of the war in Ukraine and the…

In 2023, colour cosmetics demonstrated robust current value growth in Singapore, sustaining its recovery trajectory with high single-digit growth, although sales were still unable to return to the pre-pandemic (2019) level. Notably, lip products…

The commodities country overview provides comprehensive data on production, consumption and price trends in key commodities markets. The commodities overview in Singapore covers production and consumption trends in agricultural commodities, energy…

The pandemic-induced demand for computers in Singapore, particularly for laptops, has waned, with volume sales continuing to decline in 2023 as life returns to normal. A sales boom due to online learning, remote working policies and greater time…

Concentrates can be split between liquid and powder formulations. In liquid concentrates, the most often consumed format in Singapore is fruit-based cordials, while in powder concentrates the more common format consumed is sports drinks/hydration…

The ongoing positive growth recorded by chocolate confectionery packaging in Singapore towards the end of the review period was attributed to these products remaining popular among local consumers as indulgent treats and gifts, contributing to…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

A significant contributor to flat growth in major appliance sales is the prevailing economic conditions in Singapore. Economic fluctuations, stagnant wage growth, and high living costs can influence consumer decisions. In such conditions, consumers…

Following the pandemic, card lending, contributing to over 60% of consumer credit gross lending in Singapore, has witnessed significant growth, largely propelled by the enduring trend of revenge travel. The resumption of travel and tourism activities…

Following marginal declines the previous year, sales of consumer electronics, in both retail volume and current value terms, are growing in 2023. Despite the post-pandemic aftermath, including reduced demand for computers and peripherals for home…

Consumer foodservice through lodging in Singapore continued to record strong double-digit value growth in 2023, driven by a growing number of inbound tourists. The emergence of hotel-led food and beverage concepts reflects a notable trend within the…

In 2023, consumer foodservice in Singapore recorded moderate current value growth, signifying a marginal slowdown since the spikes of 2021 and 2022 when pandemic-related restrictions were first eased. The industry has had to contend with a number of…

With the threat of the pandemic leaving people’s minds in 2023, growth in consumer health in Singapore is set to stabilise, due to the gradual normalisation of consumers’ lives. With the majority of the population vaccinated, and COVID-19 likened to…