Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
The heated tobacco category is experiencing dynamic value growth as smokers are attracted by the promise of lower health risks compared to traditional cigarettes. It holds strong appeal among younger generations of legal smoking age, who are drawn to…