Market research on the tobacco industry. Standardised and cross-c...
Market research on the tobacco industry. Standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends and sub-category level information.
As in 2022, smokeless tobacco, e-vapour products and heated tobacco in Denmark did not see uniform retail volume sales developments at the end of the review period. In this vein, retail volume sales of chewing tobacco and e-vapour products continued…
Heated tobacco products saw strong growth in 2023, solidifying their position as the most established nicotine source next to cigarette smoking in Austria. Consumers widely perceive these products as less harmful than cigarettes, making them a…
The market for smokeless tobacco, e-vapour products and heated tobacco in Finland saw especially buoyant growth in retail volume terms in 2023, following the deregulation of nicotine pouches in April of the same year. This meant that these products,…
The smokeless tobacco, e-vapour products and heated tobacco category continued to expand in France at the end of the review period, reaching around EUR1.3 billion in 2023. The number of vapers in France also continued to increase, reaching around 2.7…
In 2022, heated tobacco products maintained a strong performance, as more smokers adopted these as an alternative to cigarettes. Price promotions on devices, notably the entry-level compact device Iqos Iluma One by Philip Morris, contributed to…
Closed-system single-use vapes continued to be the highest-performing e-vapour product in this category in current retail value terms in 2022, thanks to widespread availability through a range of retail channels and local consumers, particularly…
From 1 July 2022, tobacco heating devices have been facing the same regulatory conditions as combustible tobacco products. That means that there is an advertising ban and display ban in place for these products, a minimum age of 18 years to buy and…
New generation tobacco products, e-vapour and heated tobacco (nicotine pouches were not available in Greece), remained under the spotlight of development and key growth drivers for tobacco, both in terms of retail value and volume sales. They…
In 2022, disposable vapes and nicotine pouches were the two stand out products in the smokeless category. The migration from the Swedish-style snus to nicotine pouches continued in 2022. Snus is already a well-known product in Sweden and a popular…
Tabaqueira has made a significant investment in heated tobacco with positive effect to the overall category. Since the launch of HEETS, new consumers have started using heated tobacco in Portugal, bolstering overall sales. With more favourable…
Nicotine pouches continued to exhibit the most dynamic growth within the smokeless tobacco category. However, compared to 2021, the growth rate slightly slowed down, attributed to the increased cross-border trade with Sweden, which almost reached…
Having overtaken e-vapour products in terms of value sales during 2020, heated tobacco products remained the most dynamic category in smokeless tobacco, e-vapour products and heated tobacco during 2022 in current value terms. While e-vapour products…
2022 was a very important year for heated tobacco. Whilst brand iQOS HEETs (Philip Morris Italia Srl) maintains its majority share, we have been seeing increasing activities from other players start to take small shares from the leader. Brand Neo…
In 2022, next-generation products were gaining a bigger share in the tobacco market. Heated tobacco in particular was growing in significance in the overall German tobacco market. Philip Morris’ Iqos brand has firmly established itself in the heated…
Retail sales of e-vapour products saw accelerated growth in constant value terms in 2022, in keeping with rising levels of health consciousness within the population. While not without their own risks, e-vapour products were widely perceived as being…
Closed single-use systems recorded another year of current value growth at around 1,000% in 2022, with the device rapidly becoming the most popular in vaping. On the other hand, open vaping devices and e-liquids both recorded double-digit current…
Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…