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Providing a wealth of standardised and cross-comparable statistics across 210 countries, our socio-economic research supports critical decision making with data and analysis at the city, national and global level.

Global research NETWORK

We rely on the regional knowledge of our analysts based around the world. Our analysts bring their cultural backgrounds and in-depth knowledge of their regions into their analysis, providing strong local and regional insights to the research.


Understand changing demographics, buying behaviour, attitudes and opinions, helping you reach the consumers that matter most.

Gain a thorough understanding of the factors influencing a country’s business environment from the standpoint of: a potential new market entrant or investor; corruption; government stability; ease of doing business; key finance indicators; labour market trends and education and skill levels.


Gather intimate knowledge on a country environment, from broader macroeconomic statistics and analysis of industrial production and value chains to the business environment.

Access all key macroeconomic data and analysis, including monthly and quarterly economic indicators, allowing you to analyse economic risks and vulnerabilities to support short- and long-term planning.


Euromonitor International's Economies and Consumers research contains a wide variety of analysis across a diverse set of topics. As such, our methodologies are adjusted according to the requirements of the content.


Consumer segmentation is a qualitative process based on current affairs, cultural, global and commercial awareness and a strong research background in consumer trends.  Euromonitor focuses on the latest consumer surveys, consumer trends, cultural and social undercurrents, shifting observations of global trend commentators and leading public opinion in the media. Our analysis also benefits from knowledge within Euromonitor's Passport quantitative database; this data supports qualitative observations from our analysts.

statistics methodology

Compiling data and ensuring quality and cross-country comparability is a thorough process involving a number of stages.  Each data point is collected with detailed definitions and data source locations before undergoing several layers of quality control and standardisation. Any outliers are detected and reported back to sources for further resolution. When necessary, adjustments of quarterly and monthly data are made and time-gaps are filled with statistical interpolation techniques and expert opinion. Rigorous checks of data definitions and adherence to international classifications help ensure cross-country comparability.


Forecasting methods range from macroeconomic and demographic models with systems of behavioural equations for mid-to-long run forecasts, to data intense time series techniques aimed at short-run forecasting.  For every given dataset, a number of models are tested an often combined to obtain the resulting model of the highest predictive power.

In addition, forecasts of key economic variables published by national, regional and international sources are being regularly monitored. The evidence from these sources is then analysed and consolidated by a team of expert economists before publishing. Our models also account for cross-country and cross-regional economic effects.​

Learn more about our socio-economic capabilities