Sony Corp in Consumer Electronics

November 2022

Following its path towards being a fully-fledged entertainment company, Sony Corp has been redirecting its efforts over the last years, focusing on premium products rather than fighting for shares. This made the company leave segments such as computers and peripherals fully, and restructure other businesses such as mobile phones, leaving markets that were not profitable. Within this analysis, the latest developments of Sony Corp in the consumer electronics industry will be described.

USD 570
Request More Information


Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).

This report comes in PPT.


Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Sony Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Sony Corp’s Global Footprint
Company overview
Growth decomposition
The convergence of social and entertainment: Sony’s strategy
Crunchyroll acquisition to expand direct-to-consumer anime services
Sony’s strategy is profit generation and investment for growth
Top-tier equipment to satisfy the needs of a tech-savvy consumer
Key strategic objectives and challenges
Exposure to growth
Strong demand for premium headphones will benefit Sony
R elative performance
Key categories and markets
Key brands
Television sales by region
Top countries by category
Projected television sales
PlayStation 5 fosters television sales
Smartphone sales by region
Top countries by category
Projected smartphone sales
Headphone sales by region
Key findings
Projected company sales: FAQs (1)
Projected company sales: FAQs (2)

Consumer Electronics

Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.

See All of Our Definitions

Why buy this report:

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions


If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!