Sony, an electronics powerhouse in the 1980s, saw its profits plummet in the early 2000s due to digital disruption. The company started a transformation journey in 2012, realigning the business under “One Sony”. Sony is now posting record profits and its share price is at a 10-year high. This report looks at how Sony transformed itself, with a focus on its operations in consumer electronics.
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Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the In-Car Entertainment market and the global economy.
Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.
Euromonitor International's company profile reports are written by our In-Car Entertainment research team, a dedicated group of analysts that knows the industry inside and out.
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