Sony Corp in Consumer Electronics

Company Profile

About This Report

Dec 2018

Sony, an electronics powerhouse in the 1980s, saw its profits plummet in the early 2000s due to digital disruption. The company started a transformation journey in 2012, realigning the business under “One Sony”. Sony is now posting record profits and its share price is at a 10-year high. This report looks at how Sony transformed itself, with a focus on its operations in consumer electronics.

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Sony Corp in Consumer Electronics

Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the In-Car Entertainment market and the global economy.

Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.

This report examines:
  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWOT analysis of Sony Corp provides strategic intelligence on:
  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research You Can Trust:

Euromonitor International's company profile reports are written by our In-Car Entertainment research team, a dedicated group of analysts that knows the industry inside and out.

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Strategic Evaluation

Company overview
Sony boosts its entertainment business
Consumer electronics: sacrificing volumes for profit
Key strategic objectives and challenges

Competitive Positioning

Digital TVs: South Koreans lead, Chinese closing in and Japanese exit
Smartphones: a tough category for all
Cameras: The high-end camera segment remains viable

Category Review

LCD TVs remains a cash cow; profit growth is propelled by premiumisation
Sony’s TVs strategy: creating synergies between visual and audio
Higher-end cameras for profit generation


Sony business segments


Unlock B2B market for long-term growth


Data parameters and report definitions