- Euromonitor International
-
-
Store
WHAT'S NEWIntroducing enhanced country reports featuring interactive datagraphics, charts and analysis.Learn More
- Countries
- Industries
- Companies
- Economies
- Consumers
- Australia
- Brazil
- Canada
- China
- Colombia
- Denmark
- Egypt
- France
- Germany
- Hong Kong
- India
- Indonesia
- Ireland
- Italy
- Japan
- Kenya
- Malaysia
- Mexico
- Netherlands
- Nigeria
- Pakistan
- Peru
- Philippines
- Poland
- Romania
- Russia
- Saudi Arabia
- Singapore
- South Africa
- South Korea
- Spain
- Switzerland
- Taiwan
- Thailand
- Turkey
- United Arab Emirates
- United Kingdom
- United States
- Vietnam
- Alcoholic Drinks
- Apparel and Footwear
- Beauty and Personal Care
- Consumer Appliances
- Consumer Electronics
- Consumer Finance
- Consumer Foodservice
- Consumer Health
- Eyewear
- Fresh Food
- Health and Wellness
- Home and Garden
- Home Care
- Hot Drinks
- Industrial/Commercial
- Ingredients
- Luxury Goods
- Mobility
- Nutrition
- Packaged Food
- Packaging
- Personal Accessories
- Pet Care
- Retailing
- Soft Drinks
- Sports
- Tissue and Hygiene
- Tobacco
- Toys and Games
- Travel
- American Express Co
- Amway Corp
- Apple Inc
- Asahi Group Holdings Ltd
- Avon Products Inc
- Beiersdorf AG
- Bristol-Myers Squibb Co
- Campari Milano SpA, Davide
- Coach Inc
- Coca-Cola Co, The
- Colgate-Palmolive Co
- Danone, Groupe
- Gap Inc, The
- H&M Hennes and Mauritz AB
- Henkel AG & Co KGaA
- Herbalife Ltd
- Inditex, Industria de Diseño Textil SA
- Inter Ikea Systems BV
- Johnson & Johnson Inc
- Kao Corp
- Kraft Foods Inc
- LG Corp
- LVMH Moët Hennessy Louis Vuitton SA
- Mars Inc
- Mondelez International Inc
- Natura Cosméticos SA
- Nestlé SA
- Nu Skin Enterprises Inc
- PepsiCo Inc
- Procter & Gamble Co, The
- Reckitt Benckiser Group Plc (RB)
- Royal FrieslandCampina NV
- Samsung Corp
- Sara Lee Corp
- Seven & I Holdings Co Ltd
- Sharp Corp
- Sony Corp
- Toyo Seikan Group Holdings, Ltd
- Unilever Group
Megatrends
The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn more
Euromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more - Solutions
- Capabilities
- Blog
- Careers
- About Us
-
Store
Company Profile
Sony Corp in Consumer Electronics
Dec 2018
US$570Added to Cart
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sony, an electronics powerhouse in the 1980s, saw its profits plummet in the early 2000s due to digital disruption. The company started a transformation journey in 2012, realigning the business under “One Sony”. Sony is now posting record profits and its share price is at a 10-year high. This report looks at how Sony transformed itself, with a focus on its operations in consumer electronics.
Files are delivered directly into your account within a few minutes of purchase.
Samples
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.
Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Sony Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in PDF format and can be downloaded from your online account immediately after purchase.
Want to find out more about this report?
Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Company overview
Sony boosts its entertainment business
Consumer electronics: sacrificing volumes for profit
Key strategic objectives and challenges
Competitive Positioning
Digital TVs: South Koreans lead, Chinese closing in and Japanese exit
Smartphones: a tough category for all
Cameras: The high-end camera segment remains viable
Category Review
LCD TVs remains a cash cow; profit growth is propelled by premiumisation
Sony’s TVs strategy: creating synergies between visual and audio
Higher-end cameras for profit generation
Operations
Sony business segments
Prospects
Unlock B2B market for long-term growth
Appendix
Data parameters and report definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
Company Reports
- Acer Inc in Consumer Electronics | Sep 2013
- Alpine Electronics Inc in Consumer Electronics | Dec 2015
- Apple Inc in Consumer Electronics | Feb 2019
- AsusTek Computer Inc in Consumer Electronics | Apr 2017
- Beijing Xiao Mi Co Ltd in Consumer Electronics | Oct 2014
- Bharti Airtel Limited in Consumer Electronics | May 2017
- Bose Corp in Consumer Electronics | Feb 2020
- Canon Inc in Consumer Electronics | Nov 2018
- Fitbit Inc in Consumer Electronics | May 2018
- Guangdong Oppo Mobile Telecommunications Co Ltd in Consumer Electronics | Dec 2019
- Hewlett-Packard Development Co LP in Consumer Electronics | Dec 2014
- HP Inc in Consumer Electronics | Dec 2020
- HTC Corp in Consumer Electronics | Nov 2014
- Huawei Technologies Co Ltd In Consumer Electronics | Sep 2020
- Lenovo Group Ltd in Consumer Electronics | Nov 2019
- LG Corp in Consumer Electronics | Jan 2019
- Micromax Informatics Ltd in Consumer Electronics | Feb 2015
- Nokia Group in Consumer Electronics | Sep 2010
- Panasonic Corp in Consumer Electronics | Jul 2012
- Samsung Corp in Consumer Electronics | Mar 2019
- Sharp Corp in Consumer Electronics | Oct 2013
- TCL Corp in Consumer Electronics | Sep 2020
- Vodafone Group Plc in Consumer Electronics | Nov 2013
- Xiaomi Corp in Consumer Electronics | Nov 2019
- XiaoMi Inc in Consumer Electronics | Jan 2019
- XiaomiInc in Consumer Electronics | Apr 2017
Complete Catalogue
Company Reports
- Acer Inc in Consumer Electronics | Sep 2013
- Alpine Electronics Inc in Consumer Electronics | Dec 2015
- Apple Inc in Consumer Electronics | Feb 2019
- AsusTek Computer Inc in Consumer Electronics | Apr 2017
- Beijing Xiao Mi Co Ltd in Consumer Electronics | Oct 2014
- Bharti Airtel Limited in Consumer Electronics | May 2017
- Bose Corp in Consumer Electronics | Feb 2020
- Canon Inc in Consumer Electronics | Nov 2018
- Fitbit Inc in Consumer Electronics | May 2018
- Guangdong Oppo Mobile Telecommunications Co Ltd in Consumer Electronics | Dec 2019
- Hewlett-Packard Development Co LP in Consumer Electronics | Dec 2014
- HP Inc in Consumer Electronics | Dec 2020
- HTC Corp in Consumer Electronics | Nov 2014
- Huawei Technologies Co Ltd In Consumer Electronics | Sep 2020
- Lenovo Group Ltd in Consumer Electronics | Nov 2019
- LG Corp in Consumer Electronics | Jan 2019
- Micromax Informatics Ltd in Consumer Electronics | Feb 2015
- Nokia Group in Consumer Electronics | Sep 2010
- Panasonic Corp in Consumer Electronics | Jul 2012
- Samsung Corp in Consumer Electronics | Mar 2019
- Sharp Corp in Consumer Electronics | Oct 2013
- TCL Corp in Consumer Electronics | Sep 2020
- Vodafone Group Plc in Consumer Electronics | Nov 2013
- Xiaomi Corp in Consumer Electronics | Nov 2019
- XiaoMi Inc in Consumer Electronics | Jan 2019
- XiaomiInc in Consumer Electronics | Apr 2017