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Company Profile
Sony Corp in Consumer Electronics
46 pages, Sep 2017
US$570
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
This report encompasses the operations of Sony Corp and its main competitors within consumer electronics, with a focus on the company’s main product lines: televisions, smartphones and digital cameras.
Files are delivered directly into your account within a few minutes of purchase.
Samples
Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Download the full company profile: L'Oréal Company Profile - SWOT Analysis
Download the full company profile: Coca-Cola Company Profile - SWOT Analysis
Download the full company profile: Procter & Gamble Company Profile - SWOT Analysis
Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.
Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Sony Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Delivery format
Reports are delivered in pdf format and can be downloaded from your online account (called My Pages) immediately after purchase.Want to find out more about this report?
Request more informationTable of Contents
Scope of the Report
Scope
Strategic Evaluation
Key facts
Financial assessment
SWOT: Sony Corp
Key strategic objectives and challenges
Competitive Positioning
Sony Corp sees declines in its shares in all major categories
TVs business only returns to profitability in 2014
Shrinking market for cameras puts greater pressure on profitability
Falling behind in smartphones by focusing on the premium segment
Wireless speakers demonstrates growth potential
Sony maintains its position within in-car entertainment
Market Assessment
Volume growth is increasingly concurrent with value growth
Portable consumer electronics: The rise of Chinese manufacturers
In-home: Korean companies retain the lead, but the Chinese are closing-in
In-car entertainment: Mixed bag of fortunes for manufacturers
OLED TVs is making inroads, but LCD TVs remains in the lead
Category Opportunities
Personalising the experience to target the premium segment
Emerging markets are the new frontier
Emerging markets are the new frontier
Increasing margins despite selling fewer cameras
Reinvention of TVs in the premium segment
Brand Strategy
Key sub-brands and product lines
Operations
Scaling down at Sony Corp and investing in growth categories
Recommendations
Focus on a leaner product portfolio to drive margins
Report Definitions
Data parameters and definitions
Data parameters and definitions
Appendix: Competitor Analytics
Competitor Analytics tool
Overview
Competitors
Market Overlap
Treemap
Overlap Matrices
Appendix: Industry Forecast Model
About Euromonitor International’s Industry Forecast Model
Soft drivers and the Industry Forecast Model
Growth decomposition explained
Significance and applications for growth decomposition
Key applications for Industry Forecast Models
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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