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Company Profile
Sony Corp in Consumer Electronics
Dec 2018
US$570Added to Cart
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About This Report
New Report Guarantee
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Sony, an electronics powerhouse in the 1980s, saw its profits plummet in the early 2000s due to digital disruption. The company started a transformation journey in 2012, realigning the business under “One Sony”. Sony is now posting record profits and its share price is at a 10-year high. This report looks at how Sony transformed itself, with a focus on its operations in consumer electronics.
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Overview
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy.
Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.
This report examines:
- Company share by region and sector
- Brand portfolio
- New product developments
- Marketing and distribution strategies
A detailed SWOT analysis of Sony Corp provides strategic intelligence on:
- Strengths and weaknesses
- Category and country opportunities for growth
- Challenges and threats from current competition and future prospects
- Global and regional market positions
Research You Can Trust:
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out.
Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
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Request more informationTable of Contents
Introduction
Scope
Strategic Evaluation
Company overview
Sony boosts its entertainment business
Consumer electronics: sacrificing volumes for profit
Key strategic objectives and challenges
Competitive Positioning
Digital TVs: South Koreans lead, Chinese closing in and Japanese exit
Smartphones: a tough category for all
Cameras: The high-end camera segment remains viable
Category Review
LCD TVs remains a cash cow; profit growth is propelled by premiumisation
Sony’s TVs strategy: creating synergies between visual and audio
Higher-end cameras for profit generation
Operations
Sony business segments
Prospects
Unlock B2B market for long-term growth
Appendix
Data parameters and report definitions
Why buy this report?
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Want to find out more about this report?
Request more informationComplete Catalogue
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