Sony Corp is one of the largest consumer electronics manufacturers in the world. The company’s lines of smartphones and televisions have long been underperforming making its video game console business one of the main sources of profitability. The PlayStation line of consoles has been dominating in the market, but rapidly advancing virtual and augmented reality gaming technology has the potential to drastically change the market over the forecast period.
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Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Video Games market and the global economy.
Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.
Euromonitor International's company profile reports are written by our Video Games research team, a dedicated group of analysts that knows the industry inside and out.
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