Sony Corp in Toys and Games

September 2022

Sony Interactive Entertainment (SIE) is the gaming and digital entertainment arm of Sony Corp, formerly known as Sony Computer Entertainment (SCE). Sony has reorganised its business portfolio over time to better reflect how the company currently functions. Sony Interactive Entertainment (SIE) is widely considered a frontrunner in the interactive and digital entertainment industry.

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This report comes in PPT.


Euromonitor International's report on Sony Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Toys and Games market and the global economy. Company and market share data provide a detailed look at the financial position of Sony Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Sony Corp.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Sony Corp provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Toys and Games research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Executive summary
Top companies at a glance
Sony’s global footprint
Company overview
Growth decomposition
Exposure to growth
A shift in business model to subscription services will be critical for Sony’s future
Strong interest in the Metaverse will benefit Sony
Sony Corp sales by region
Key categories and markets
Relative performance
Competitor overlap
Console gaming can be an expensive hobby for affluent consumers
Sony vs competing brands
Key findings
Projected company sales: FAQs
Projected company sales: FAQs

Toys and Games

This is the aggregation of traditional toys and games and video games.

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