Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite recording a positive performance in 2023, demand for fragrances in South Africa remained below pre-pandemic levels. This is because many local consumers continued to face economic pressures and prioritised essential beauty and personal care…
The number of hypermarkets operating in South Africa continued to decline in 2023. The trend emerged just prior to the pandemic due to cautious investments in the wake of economic uncertainty in the country. This scenario was exacerbated by lockdown…
Despite remaining under financial pressure in 2023, demand for deodorants in South Africa continued to grow. However, many consumers reviewed their budgets and only prioritised certain products, while also becoming extremely strategic in terms of…
After a relatively strong performance during the pandemic, due to lockdown restrictions, supermarkets in South Africa once again benefited in 2023 from consumers’ renewed focus on essential products due to economic pressures. The channel’s…
In 2023, discounters in South Africa continued to record dynamic growth across all indicators. Despite decelerated food inflation, estimated at an average of 8.5% over 2023 as a whole compared to a 14-year high of 14.4% in March, South African…
In 2023, sustainability remained a key focus for consumers in South Africa, leading to growing demand for homewares such as kitchen utensils and other items made from eco-friendly materials. Products such as bamboo utensils and reusable silicone food…
Sales of gardening hand tools in South Africa, such as sickles and weed pullers, continued to record current value growth in 2023. This can be attributed to the fact that gardening hand tools make tasks quicker and more efficient, enabling gardeners…
In 2023, vending in South Africa continued to recover from the negative impact of lockdown restrictions, which mainly affected machines located in semi-captive environments, leading to the bankruptcy of many small businesses operating within the…
Polishes in South Africa recorded positive retail value growth in 2023, despite another fall in overall demand. The growth in value was attributable to the rapidly rising inflation rate. With higher unit prices of polishes, local consumers continued…
Demand for bleach in South Africa remained stable in 2023, with some consumers choosing this more affordable alternative to surface care due to the impact of inflation on disposable incomes. However, inflationary pressures resulted in category leader…