South Africa

The first live-action Barbie film was released in South Africa in 2023, encouraging many apparel and footwear specialists to stock various licensed clothing items featuring the Barbie logo. Watching the Barbie film for many local consumers was a…

Since the pandemic, many consumers have adopted healthy lifestyles that include regular workouts or walks. This in turn has fuelled demand for sportswear, with sales remaining buoyant in 2023. While increasingly busy consumers may have less time to…

Since the pandemic, the focus on wearing formal attire has shifted to more casual trends in South Africa. This trend remains prevalent in 2023, with fewer formal attire ranges being displayed in various men’s apparel specialists. As a result, many…

Many South Africans face tough economic conditions due to the rising cost of living. This is forcing them to reduce their discretionary spending. Due to economic difficulties in the country, increasing numbers of consumers are trading down from…

Hosiery remains a small and declining category in South Africa (in retail volume sales terms). Generally, hosiery will account for low share of shelf in most apparel and retail stores. Similarly, expansion potential is relatively limited as there is…