South Africa

Market research on consumer products, commercial industries, demo...

Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in South Africa. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.

Country Report

Personal Luxury in South Africa

Oct 2023

Personal luxury is set to see current value growth of 8% in 2023 to reach ZAR10.6 billion. This is being supported by strong performances from leading brand providers, such as Surtee Group, African Sales Co (Pty) Ltd and Louis Vuitton South Africa…

USD 1,195
Country Report

Luxury Goods in South Africa

Oct 2023

Retail sales of luxury goods in South Africa are expected to grow by 14% in current value terms in 2023 to reach ZAR55.0 billion. The category has continued on the path to recovery with consumers returning to their pre-pandemic work, travel, and…

USD 2,100
Country Report

Fine Wines/Champagne and Spirits in South Africa

Oct 2023

Value sales of fine wines/Champagne and spirits is set to grow by 13% to total ZAR2.0 billion in 2023. This strong growth is partly the result of a consumer desire to indulge and enjoy themselves now that the pandemic is over. Socialising (at home as…

USD 1,195
Country Report

Experiential Luxury in South Africa

Oct 2023

Tourism levels in South Africa showed signs of recovery in 2023, despite the macroeconomic backdrop of high inflation and rising food and fuel costs triggered by Russia’s war in Ukraine. This represents an improvement on 2021 and 2022, when…

USD 1,195
Country Report

Yoghurt and Sour Milk Products in South Africa

Sep 2023

Sour milk products are commonly preferred by lower-income consumers, who are particularly susceptible to price increases. These consumers often opt for such products due to their relatively lower cost compared with other dairy items, making sour milk…

USD 1,195
Country Report

Plant-Based Dairy in South Africa

Sep 2023

Demand for plant-based dairy products continues to grow locally, with other plant-based milk set to see the strongest retail volume growth in 2023, albeit from a low base. Plant-based milk remains by far the biggest category, thanks its wide…

USD 990
Country Report

Other Dairy in South Africa

Sep 2023

Despite the expectation of retail current value growth, all categories within other dairy are set to experience retail volume declines in 2023, as consumers prioritise essential food products over non-essential or luxury items. Economic challenges…

USD 1,195
Country Report

Drinking Milk Products in South Africa

Sep 2023

As the prices of food have been soaring, retailers are focused on bringing consumers the lowest prices possible for essential products such as drinking milk products. This means that farmers and producers do not really have much room to increase…

USD 1,195
Country Report

Dairy Products and Alternatives in South Africa

Sep 2023

2023 has been a tough financial year for consumers, with double-digit food inflation, rising interest rates, and rolling blackouts. Several categories within dairy products and alternatives are set to record double-digit retail current value growth…

USD 2,100
Country Report

Cheese in South Africa

Sep 2023

The cheese category is set to experience muted retail volume growth in 2023, due to a double-digit increase in the average unit price. Significant rises in prices have been limiting consumer purchases, leading to only slow growth in cheese…

USD 1,195
Country Report

Butter and Spreads in South Africa

Sep 2023

In 2023, double-digit food inflation has seen consumers reduce their overall consumption across categories, with butter, cooking fats, and margarine and spreads all set to see retail volume declines. This is the second year that the prices of…

USD 1,195
Country Report

Baby Food in South Africa

Sep 2023

The average unit price of milk formula is set to see a double-digit rise in 2023 overall, due to inflation and rising production costs. The rising unit price of milk formula is set to result in a retail volume decline for this category in 2023, as…

USD 1,195
Country Report

Travel in South Africa

Sep 2023

Travel and tourism in South Africa has faced persistent challenges due to rising input costs, particularly related to supplying quality water to clients and dealing with frequent power outages. Water supply and water quality challenges have been…

USD 2,450
Country Report

Tourism Flows in South Africa

Sep 2023

Travel and tourism in South Africa has been sustained by the domestic market despite major airlines being grounded in 2022 and an increase in aviation fuel prices. Tourist arrivals from Europe and the US have started to regain momentum in 2023, with…

USD 1,195
Country Report

Lodging (Destination) in South Africa

Sep 2023

As international tourist arrivals to South Africa experience a resurgence, there has been a significant increase in airlift capacity, reaching levels comparable to pre-pandemic years. Cape Town International Airport, in particular, has reported a…

USD 1,195
Country Report

Booking in South Africa

Sep 2023

There continues to be a noticeable preference for shorter lead-time bookings, particularly when it comes to holiday destinations that are closer to the customer’s home and offer lower travel costs. These include journeys that can be easily undertaken…

USD 1,195
Country Report

Alcoholic Drinks Packaging in South Africa

Sep 2023

Unlike in many countries, which only saw the closure of foodservice establishments, the sale of alcohol was banned completely in South Africa to help control the spread of the COVID-19 virus in 2020. This meant that, also unlike most other nations,…

USD 990
Country Report

Airlines in South Africa

Sep 2023

In 2022, airlines in South Africa faced unexpected challenges, leading to devastating consequences for the country's major competitors. Mango, the low cost carrier of South African Airways, had its licence suspended for two years, while Comair, the…

USD 1,195
Country Report

Wearable Electronics in South Africa

Aug 2023

During the review period, consumers across South Africa became more aware of the importance of leading healthy lives. This trend was facilitated by the COVID-19 pandemic which gave them more time to reflect on their lifestyles. Such a development…

USD 990
Country Report

Portable Players in South Africa

Aug 2023

During the review period, South Africa faced repeated interruptions to the power supply, known as load-shedding. This had a significant impact on businesses, including consumer electronics, as well as consumer lifestyles. However, these intermittent…

USD 990
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